Alexis Rodrigues

♦ Founded Illuminatedliving.com in 2018 and Alexisrodrigues.com in 2021, offering specialized crystal therapy and reiki services, open market events, and both online and in-person classes at the Danville Yoga & Wellness Center and the Atlanta-based Center for Love & Light.

♦ Deeply committed to aiding clients in finding harmony and stability through releasing limiting beliefs, gain clarity, and build confidence. Approach centers on making crystal healing accessible, approachable, and applicable.

♦ Skilled in alleviating stress, physical ailments, and easing life transitions. Dedicated to empowering individuals to thrive and claim their rightful place in the world.

♦ Expertly curated 50+ personalized fashion selections for clients per week across Women’s, Plus, Men’s, and Children's categories, demonstrating a keen understanding of diverse style preferences and sizes.

♦ Specialized in Late Fix Support, addressing and resolving issues clients had with their styling selections or delivery.

♦ Maintained high client satisfaction rates through attentive, and personalized communication, and adapted styling choices, building strong client-stylist relationships, despite occasional inventory challenges.

♦ Exited the job with perfect metrics in both the Men's and Women's categories, displaying ability to actively listen and see the bigger picture within a client's list of needs, then successfully packaging deliverables that resonated.

♦ Spearheaded major retail launch initiatives and provided oversight for internationally renowned Gourmet Division brands such as Breville®, Ruffoni, Bonjour®, and Anolon®, ensuring their on-brand representation and promotion in the marketplace.

♦ Lead Breville cookware go-to-market retail marketing strategy for exclusive launch in 600 stores at Bed Bath & Beyond, with packaging, visual merchandising, in-store and digital POP, and product trainings for in-house merchandising team and BBB sales associates.

♦ Articulated, established, and fostered an end-to-end consumer journey and experience for luxury and specialty brands at high-end retailers including Williams-Sonoma, Crate & Barrel, Macy's, Dillard’s, and Bloomingdale’s.

♦ Responsible for project management load of 20-30 active projects on a daily basis ranging from brand development, bridal initiatives, trade show and showroom planning, in-store merchandising, and more.

♦ Leveraged market insights and consumer trends to inform and optimize brand strategies, enhancing brand presence and consumer engagement in competitive markets.

♦ Onboarded, trained, and mentored team members, including newly hired Brand Managers, providing guidance and supervision on delegated projects, enhancing their professional development and project outcomes.

♦ Exclusively managed prominent brands such as Anolon®, Circulon®, Bonjour®, and IQ Innovations, ensuring their strategic positioning in the market, as well as, the go-to-market retail execution for new Latin America market.

♦ Developed a range of retail marketing materials, including sell sheets, brochures, catalogs, and in-store renderings, to effectively communicate brand value and product offerings. Created POP (Point of Purchase) collateral and POS (Point of Sale) signage, enhancing the retail presence and customer engagement for Meyer's brands.

♦ Worked closely with the Creative Services team to ensure accurate branding and appealing design of product packaging, including conceptualizing, proofing, copywriting, and overseeing production.

♦ Focused significantly on product packaging tasks, which included conceptualizing designs, proofing for accuracy and appeal, assisting photoshoots, and engaging in creative copywriting to enhance product presentations for diverse range of brands, including Anolon®, Circulon®, Rachael Ray®, KitchenAid®, Paula Deen®, Earth Pan™, Farberware®, Bonjour®, and IQ Innovations.

♦ Managed rebate programs for all Sales divisions, ensuring effectively execution and alignment with marketing strategies, thereby enhancing customer engagement and sales incentives.