Alexis Sweeney

Autodesk is a global software company with over 13,000 employees, known for tools like AutoCAD, Revit, and Fusion 360 used in design, engineering, construction, and media industries.

• Led the chatbot channel, contributing 37% of the total marketing-sourced pipeline for the Construction division in FY25
• Developed and executed omni-channel lifecycle campaigns—integrating email, chatbot, and in-app messaging—to enhance the pre-sales customer experience
• Launched smart form technology across demo, pricing, and contact forms, resulting in a 50% increase in both lead generation and meetings booked
• Designed personalized chatbot experiences for webinars, driving a 10% uplift in registrations
• Crafted targeted email campaigns to promote high-converting webinars, achieving an average 40% attendance rate and generating a strong volume of qualified handraisers

LiveIntent is a people-based marketing platform that helps brands reach audiences through email advertising and identity-driven solutions. In 2024, LiveIntent was acquired by Zeta Global.

• Manages all aspects of demand generation including overseeing content strategy, sales enablement, marketing events, and paid advertising campaigns
• Leads quarterly and monthly OKR reviews for the Executive team, representing the demand generation and marketing analytics functions
• Owns the marketing-led pipeline and execution KPIs and goals developed jointly with Sales and Revenue Operations teams
• Designed a highly performative demand generation strategy that drove top performing clients to the website and generated over $25M in net-new revenue accounting for 22% of net-new advertising spend
• Increased the average open rate of LiveIntent's email newsletter by 4% through a successful rebranding campaign

• Built a highly talented Demand Generation team from the ground up
• Owned pipeline conversion, working with Marketing and Sales teams to remove friction and ensure alignment
• Collaborated with senior leadership within Sales and Customer Success teams to ensure OKR targets are being met and challenges are identified
• Implemented conversational marketing technology to successfully grow the inbound pipeline
• Partnered with the VP of Marketing to define and develop lead lifecycle stages and reporting
• Increased pipeline revenue by 250% QoQ contributing to a record-breaking quarter for revenue
• Designed an inbound process that successfully drove 1/3 of all net-new advertiser spend in 2021

• Lead LiveIntent's Elegant Dogfooding initiative which contributed to company learnings and product refinement
• Built an executive Inbound Pipeline Dashboard in Salesforce to bring visibility to marketing generated opportunities
• Implemented marketing attribution technology to measure and report on multi-touch marketing channel performance
• Advised leadership on cost-effective and successful marketing investments through surfacing valuable performance data

• Pioneered and implemented LiveIntent's first Nurture program
• Developed numerous complex data hygiene campaigns to ensure a healthy database, increasing marketable leads by 8%
• Owned our paid media agency relationship and oversaw the strategy and internal reporting
• Oversaw all technical aspects of LiveIntent's webinar experience via GoToWebinar technology

The Institute for Integrative Nutrition (IIN) is a leading B2C online education platform specializing in health coaching and holistic wellness.

• Lead email marketing campaign development and optimization including A/B split testing and promotion performance analysis
• Increased email inbox placement by 20% in 1 year by implementing best practices and leveraging email deliverability technology
• Optimized conversion of target audience through implementing customer based segmentation and SMS communication

The CementBloc, now known as The Bloc, is a leading independent, women-owned healthcare advertising agency based in New York.

• Produced engaging copy across multiple media channels including print and digital for pharmaceutical advertising
• Collaborated with members of the creative department and account management to develop copy from first draft through project completion
• Played a pivotal part in the launch of Gilenya, the first oral medication approved for the treatment of Multiple Sclerosis