Alexis Turner
San Antonio,TX
Summary
Dynamic marketing professional with extensive experience in executing and leading successful digital media campaigns to effectively engage target audiences. Proven expertise in campaign development, market research analysis, and strategic execution, complemented by a strong track record of enhancing productivity and efficiency.
Overview
11
11
years of professional experience
Work History
Senior Digital Media Strategist (contract)
Senior Digital Media Strategist (contract)
San Antonio, Texas
02.2025 - Current
- Senior Digital Media Strategist for all post-sale processes, developing and implementing marketing strategies to enhance brand visibility for San Diego-based clients.
- Managing social media, programmatic, paid, and organic digital campaigns.
- Identifying target audiences and determining the best digital platforms and strategies to engage with consumers.
- Collaborating with cross-functional teams to align marketing initiatives with business objectives.
- Monitor campaign performance and optimize for better reach, engagement, and conversions.
- Track, analyze, and interpret digital media metrics, such as ROAS and CPC.
- Provide data-driven insights and recommendations for future strategies.
- Collaborate with internal teams (marketing, design, sales), and external vendors.
Advertising Operations Manager
Majority Strategies
San Antonio, TX
06.2024 - 11.2024
- Digital Programmatic Advertising Operations Manager for local political candidates.
Owned the post-sale process of digital programmatic campaigns, including developing, trafficking, and monitoring.
Utilized various analytical tools to discover campaign results, and develop insights for optimization.
Documented processes related to ad operations tasks, including trafficking, reporting, and optimization.
Recommended changes or modifications based on the analysis of collected data.
Optimized digital media delivery, ensuring campaigns are executed accurately and on time.
Managed relationships with third-party vendors to ensure proper execution of campaigns.
Campaign Manager
Twitch
Dallas, TX
03.2021 - 01.2023
- Digital Media Campaign Manager for all post-sale processes, specializing in entertainment and financial-based campaigns for clients such as HBO and Capital One.
- Assisting with asset/tagging QA, investigating third-party discrepancies, and working with Technical Operations teams to determine ad server/delivery issues.
- Providing analytical audience data post-campaign.
Working hands-on with the sales team and account management. - Finalizing monthly billing for each campaign, and ensuring monthly goals are hit.
Campaign Manager
Vox Media
San Francisco, CA
07.2016 - 08.2020
- Digital Media Campaign Manager for the entire post-sale process, with a focus on Entertainment, Food/Drink, and Financial-based campaigns.
- QA, activate, and troubleshoot ad tags, as well as creative assets. Implementing native ads to drive more visibility to sponsored branded content, utilizing custom media executions, and ensuring campaigns launch for a smooth launch.
- Analyzing audience data to optimize for campaign-specific KPIs, as well as monitoring to hit campaign specific budget.
- Develop strategic digital processes to appeal to the target audience.
- Reporting post-campaign insights, as well as suggestions to improve future campaigns.
Senior Activation Associate
MEC Global
San Francisco, CA
04.2015 - 07.2016
- Senior Activation Associate owning the post-sale process for our Netflix client, executing digital campaigns for titles such as "Orange is the New Black" and "House of Cards."
- Organizing, implementing, and trafficking ad tags in order to assist in successful launches.
- Work hands-on with the MEC planning team, creative agencies, serving partners, and the Netflix digital team to serve innovative third-party and site-served executions across various platform for a successful launch.
Advertising Operations/Media Planning
San Antonio Express News
San Antonio, TX
05.2014 - 03.2015
- Advertising Operations Associate owning the post-sale processes for San Antonio-based dining, events/entertainment, and local jobs in the area.
- Building out, trafficking, monitoring, & reporting on digital campaigns in Google DART
Education
Media Strategies - MEDIA STRATEGIES
Texas Tech University
Lubbock, TX08.2013
Skills
- DoubleClick for Advertisers, Publishers
- Google Ads, Analytics
- Amazon Advertising
- The Trade Desk
- DV360
- CM360
- StackAdapt
- Microsoft Ads
- META
- TikTok Business Manager
- Reddit Advertising
- Funnel
- Innovid
- DoubleVerify
- IAS Brand Safety
- MOAT Analytics
- Looker
- OperativeOne
- Salesforce
- Asana
- Teads
- Advanced Microsoft Excel
- SEO/SEM/SMO
- HTML/Javascript
Personal Information
Title: Campaign Manager
Certification
Certified in Google Display, Google Video, Google Analytics & Google Search.
Timeline
Senior Digital Media Strategist (contract)
Senior Digital Media Strategist (contract)
02.2025 - Current
Advertising Operations Manager
Majority Strategies
06.2024 - 11.2024
Campaign Manager
Twitch
03.2021 - 01.2023
Campaign Manager
Vox Media
07.2016 - 08.2020
Senior Activation Associate
MEC Global
04.2015 - 07.2016
Advertising Operations/Media Planning
San Antonio Express News
05.2014 - 03.2015
Media Strategies - MEDIA STRATEGIES
Texas Tech University
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