Summary
Overview
Work History
Education
Skills
Timeline
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Alexis Valencia

Troy

Summary

Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.

Overview

2
2
years of professional experience

Work History

Marketing Manager

On The Go Coffee Co.
08.2024 - Current
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Enhanced online presence by designing, launching, and maintaining a user-friendly company website.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.

Marketing Specialist

City Of Temple, Texas - City Government
07.2023 - Current
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Streamlined communication processes, leading to improved collaboration between departments.
  • Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
  • Boosted lead generation through the creation of engaging content for social media platforms.
  • Leveraged social media analytics to guide content creation, driving increased follower engagement.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
  • Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations to achieve objectives.

Communications Intern

Vista Community Church
08.2022 - 05.2023
  • Participated in brainstorming sessions for campaign ideation, contributing innovative ideas that aligned with business objectives.
  • Helped with photo and video production and performed visual and sound editing tasks.
  • Prepared social media posts and videos with eye for viral content strategies.
  • Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
  • Managed social media accounts to drive growth and enhance brand reputation.
  • Assisted in the evaluation of communication tactics, identifying areas for improvement and providing recommendations to enhance overall effectiveness.
  • Executed targeted email marketing campaigns that drove leads and engagement.

Education

BBA - Marketing

University of Mary Hardin-Baylor
Belton, TX
05-2023

Skills

  • Digital marketing
  • Social media marketing
  • Proficient in adobe creative suite
  • Photography and editing
  • Teamwork and collaboration
  • Data Analytics Competence
  • Targeted marketing
  • Email marketing proficiency
  • Video editing
  • Graphic design comprehension

Timeline

Marketing Manager

On The Go Coffee Co.
08.2024 - Current

Marketing Specialist

City Of Temple, Texas - City Government
07.2023 - Current

Communications Intern

Vista Community Church
08.2022 - 05.2023

BBA - Marketing

University of Mary Hardin-Baylor

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Alexis Valencia