ALEXIS WILLIAMS
Entrepreneur, Business Owner, Educator
Atlanta,GA
Summary
ADJUNCT PROFESSOR | ADJUNCT INSTRUCTOR Dedicated self-motivated professional committed to providing higher education and empowering individuals to achieve academic greatness through delivering quality instruction, providing timely feedback, and monitoring student progression. Multi-talented, enthusiastic student-centered Instructor providing personalized instruction and efficient educational experiences to scholars.
Core Competencies Include: Coaching Mentoring Thought Leadership Verbal Communication Written Communication Teaching Task Management Time Management Organizational Skills Innovative Classroom Management Ethical Higher Education Curriculum Development Public Speaking Program Development Adult Education
Overview
19
19
years of professional experience
6
6
years of post-secondary education
Work History
Instructor | Curriculum Developer
Perfect Platinum Pixie
Atlanta, GA
02.2020 - Current
- 2021
- Forward-thinking course developer reviews multiple variables, such as corporate structure, employee knowledge base, employee training preferences, and training deadlines
- Supported, researched, and advanced the following areas to create a fully operational product line; market positioning, target audiences, creating brand-specific language, artistic oversight for advertising and marketing
- Instructional Designer and Expert Trainer deliver nationwide content regarding chemical structures and restrictions for production, business to business (B2B) client engagement, and customer retention management.
- Teamed with subject matter experts in evaluation and revision of training tools in order to continually improve learning platforms.
- Collaborated with colleagues in developing benchmark lessons and identifying curriculum needs of faculty.
- Effectively implemented best training practices and adult learning principles in planning and creation of instructional materials.
- Worked closely with instructors to prepare online materials, content, and tools to facilitate training globally.
Digital Marketing Intern
EPI Media Group
Atlanta , G
02.2019 - 10.2019
- Executed marketing strategies for business owners in the literary and entertainment industries
- Supported, and communication, developed action plans for gatherings and releases such as book releases, company launches, talk shows, and charities
- Speaking Engagement- guest relations managment
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Designed and presented social media campaign ideas.
- Performed market analysis and researched latest trends.
- Assisted in managing corporate social media channels.
- Drafted weekly e-newsletters to subscribers and set up campaigns in MailChimp.
- Identified thought leaders and influencers to promote and engage in brand activities.
- Contributed to mock-ups, email campaigns and social media content.
- Responded to email and social media messages according to prescribed policies.
- Wrote interesting copy with eye for current trends and viral potential.
- Set up multimedia presentations for use in meetings with key stakeholders and senior management.
Owner | CEO | Head
Quarters Hair Clinic
Marietta, GA
11.2019 - Current
- Successfully Launched a niche cosmetology clinic that focuses on hair retention, replacement, and regeneration
- Developed and executed the launching strategy using a detailed business plan that strategically scaled development while withstanding the medical and financial impact of the COVID-19 pandemic
- Manufactured and launched a complete hair care product line, with five oils produced in-house, aligned Headquarters with 75 medical practices in Georgia, and created an open referral community.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Managed day-to-day business operations.
- Devised processes to boost long-term business success and increase profit levels.
- Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Discovered areas of improvement by generating quarterly operational and sales reports.
- Trained and developed team members to build human capital.
- Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
- Maintained up-to-date administrative records to monitor operational conditions.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
- Set, enforced and optimized internal policies to maintain responsiveness to demands.
- Developed sales presentations and promotion initiatives to key accounts to drive product sales and increase brand awareness.
- Aligned branding initiatives and sales strategies with client goals.
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
Owner | CEO
Blush Biz Management
Marietta, GA
01.2018 - Current
- Analyze organizational practices, identify weaknesses, recommend marketing growth, assess management techniques, consult small business development and brand launching solutions
- Specialize in specific areas such as marketing, human resources, management, engineering, or provide expert advice
- Construct, develop, and outline employee handbooks with organizational positions, rules, policies, and procedures.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Developed sales presentations and promotion initiatives to key accounts to drive product sales and increase brand awareness.
- Reduced personnel turnover and promoted employee development by recruiting team-oriented candidates and implementing new training practices.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
- Devised processes to boost long-term business success and increase profit levels.
- Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
- Discovered areas of improvement by generating quarterly operational and sales reports.
Certified Yoga Instructor
CorePower Yoga, LLC Company
Atlanta, GA
01.2020 - Current
- Created a curriculum and led groups through various yoga practice levels, including doing administrative work for the class, getting equipment together, and getting to know what participating clients want
- Certified Instructor with 250 hours of teaching Yoga Group Classes by maintaining knowledge of general fitness, wellness, anatomy, kinesiology, and physiology related to human movement and muscular conditioning
- Established a professional relationship with participants and ensured an optimal customer service experience daily
- Developed safe and effective exercise programs for class members.
- Cultivated positive relationships with participants by interacting with group during fitness classes.
- Adhered to all facility rules for safety, compliance and continuing education.
- Explained different yoga styles and poses to students.
- Stayed current with fitness trends and adjusted to needs and wants of class participants.
- Retained knowledge of studio offerings, programs and pricing to promote brand and guide registration.
- Kept studio area safe, organized and comfortable for students.
- Minimized injury risks by advising clients about form and proper clothing.
- Encouraged participation and increased enjoyment with fun routines and music accompaniment.
- Promoted total wellbeing by encouraging students to improve nutrition, weight control and lifestyle.
- Demonstrated correct use of gymnastic and exercise equipment for students to achieve maximum benefits.
Owner | CEO
Blush Life Salon
Marietta, GA
01.2014 - 11.2019
- Motivated, organized, tech-savvy, and self-motivated owner performing salon services while managing the business's financial, marketing, and customer service
- Attracted, hired, and retained a diverse team of top talent and managed effective employee relationships through active listening and interpersonal communication.
- Managed day-to-day business operations.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Developed sales presentations and promotion initiatives to key accounts to drive product sales and increase brand awareness.
- Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
- Reconciled daily sales, returns and financial reports in QuickBooks.
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
Hair Artist
Mizani
New York , New York
10.2014 - 04.2017
- Collaborated with manufacturers, operations leaders and sales teammates to ascertain production details.
- Reviewed products and updates to meet company quality standards, schedule production and work-in-progress tracking and reports.
- Assessed competitors products and designs to compare projects.
- Facilitated dialogue between participants, family and program workers to provide best possible program and individualized program.
- Collected data on program efficacy through data analysis and implemented solutions for improvement.
- Planned and facilitated product knowledge workshops in accordance with cosmetology curricula, employing varied methods to maximize attendance.
- Provided leadership for program workers and attendees, guiding day-to-day activities and facilitating trade show environments.
- Identified areas in need of improvement and implemented solutions.
- Planned special educational events for program participants based on changing needs, times of year and availability.
Education
Master of Arts - Business Administration, Marketing
Saint Leo University
08.2016 - 06.2019
Bachelor of Arts - Business Administration
Saint Leo University
08.2011 - 08.2014
Skills
Structured training manuals
Course planning
Customized training
Curriculum design
Performance monitoring
Course management
Industry best practices
Implementation support
Learning strategies
Organizational performance
Student plans
Leadership
Web Design
Social media marketing
Web design templates
Website navigation
Brand Management
Website maintenance
Constant Contact
Online marketing integration
Planning and execution
Staff mentoring
Strategy realignment
Project Management
Distribution management
Problem-Solving
Teamwork and Collaboration
Critical Thinking
Training and Development
Time Management
PPE Compliance
First Aid/CPR
MS Office
Self-Motivated
Active Listening
Good Telephone Etiquette
Cosmetology
Product expertise
QuickBooks proficiency
Hair conditioning and styling
Hair coloring expert
Wig cleaning and styling
Bleaching, dyeing and tinting
Customer consultation
Anatomy
Clear communication
Sales expertise
Standard waxing understanding
Weave trained
Relationship building and management
Esthetics
Advanced cosmetology trained
Male and female haircutting knowledge
Business administration
Data analysis
Advocacy
Negotiation
Business Development
Business planning
Community outreach
Verbal and written communication
Additional Information
Featured in school online community highlighting my personal, professional endeavors & collegiate studies.
https://www.saintleo.edu/blog/saint-leo-mba-student-finds-early-career-success
Featured in online communities highlighting digital content creation, yoga, and hair loss clinic.
Podcasting interviews
http://voyageatl.com/interview/meet-alexis-williams-cydnee-taylor-catnipz-podcast-vinings/
https://atlantafi.com/catnipz-podcast-atlanta-women/
Yoga interviews
https://shoutoutatlanta.com/meet-lex-cyd-catnipz-podcast-yoga-instructors/
HeadQuarters Hair Clinic
https://shoutoutatlanta.com/meet-alexis-williams-mba-hair-loss-specialist-entrepreneur/
Licensing
2019 Cosmetology Salon license
2006 Cosmetologist License
2020 Hair Loss Practitioner
2019-2020- 250 Yoga Certification
2019 Online Business Coaching Certificate
Product Knowledge Certifications in the following areas:
US Trichology Institute
Basic Hair Care
Mizani Hair Care
Loreal Professional Hair Color & Techniques
Redken
Aveda
Paul Mitchell
Matrix
Dermalogica
Loreal
Timeline
Instructor | Curriculum Developer
Perfect Platinum Pixie
02.2020 - Current
Certified Yoga Instructor
CorePower Yoga, LLC Company
01.2020 - Current
Owner | CEO | Head
Quarters Hair Clinic
11.2019 - Current
Digital Marketing Intern
EPI Media Group
02.2019 - 10.2019
Owner | CEO
Blush Biz Management
01.2018 - Current
Master of Arts - Business Administration, Marketing
Saint Leo University
08.2016 - 06.2019
Hair Artist
Mizani
10.2014 - 04.2017
Owner | CEO
Blush Life Salon
01.2014 - 11.2019
Bachelor of Arts - Business Administration
Saint Leo University
08.2011 - 08.2014