Alexis Williams
Dallas,TX
Summary
Result-oriented marketing coordinator with a strong social media background and a proven track record of driving engagement and sales. Trusted by colleagues and management for my ability to deliver impactful campaigns and exceed KPIs. Adept at developing and executing multi-channel marketing strategies, leveraging analytics to optimize performance, and managing budgets to maximize ROI. Ready to take on new challenges in the fast-paced world of marketing and bring a creative and data-driven approach to any team.
Overview
3
3
years of professional experience
Work History
Business Advisor
Dallas Metropolitan SBDC
09.2023 - Current
- Provided comprehensive advisory services to 100+ small businesses across various industries, focusing on growth, sustainability, and strategic development.
- Assisted entrepreneurs with business entity formation, licensing, permits, and certifications, ensuring regulatory compliance and enhancing credibility.
- Facilitated successful grant and loan applications, securing funding by connecting clients with local banks and lenders and negotiating favorable terms.
- Developed and implemented business strategies, including market analysis, pricing models, and digital marketing (SEO, social media, email campaigns), boosting profitability and visibility.
- Conducted financial analysis and projections, including cash flow management and budgeting, to support informed decision-making and business planning.
- Delivered tailored workshops and one-on-one coaching on business planning, financial literacy, and operational efficiency, enhancing client skills and knowledge.
- Continuous learning to stay updated on various industry trends, competitors, and emerging marketing techniques to ensure my client's brand remain competitive.
Marketing Coordinator
Dickey's Barbecue Pit Corp
02.2022 - 07.2023
- Perform reporting & analytics to monitor and analyze campaign performance, lead generation, and conversion rates on managed campaigns using relevant metrics and tools. Recommend strategies and tactics based on data-driven insights.Created and executed effective brand plans to drive business growth.
- Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
- Successfully increased virtual promotional redemptions by 50% month over month.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Built strong partnerships with major social media influencers leading to 20+ million impressions for multiple brands.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Coordinated marketing events for showcasing product and service offerings.
- Conducted competitive research and analysis to support strategic marketing initiatives.
- Used editing and graphic design tools to create content and visuals for social channels.
Education
BBA - Marketing & Management
The University of Texas At Arlington
Arlington, TX12.2021
Skills
- Organizational Development
- Operations Management
- Planning and execution
- Training and mentoring
- Strategic Planning
- Project Management
- Business Analysis
- Presentation Skills
- Strategic development
- Data Analytics
- Business Planning
- Problem-Solving
- Attention to Detail
- Decision-Making
- Relationship Building
- Social Media
Timeline
Business Advisor
Dallas Metropolitan SBDC
09.2023 - Current
Marketing Coordinator
Dickey's Barbecue Pit Corp
02.2022 - 07.2023
BBA - Marketing & Management
The University of Texas At Arlington
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