Alexis "Lexi" Clayburn

• As the Styling Director, I led the creative vision for all customer-facing shoots and assets, guiding the process from initial concept through to execution. I work closely with the creative team to shape the mood, styling, and visual elements, ensuring that every project resonates with the brand's audience across all platforms and is aligned with marketing messaging.
• Shape the key marketing messages for seasonal campaigns and product storytelling. I ensure all creative assets reflect consistent messaging that resonates with the audience and effectively communicates the brand’s value proposition across all marketing touch points, from advertising to social media to e-commerce.
• Ensure seamless collaboration across teams, aligning campaign themes, visuals, and messaging with digital, social, editorial, and e-commerce strategies to ensure consistent and impactful brand representation. Oversee all styling channels, including seasonal campaigns, marketing, e-commerce, editorial, social media, and digital platforms.
• Supervise and mentor a large team of stylists and art directors, fostering innovation while ensuring all projects adhere to the creative strategy and timelines. Manage the coordination between internal teams and external production companies, photographers, and creative partners.

Brand relaunch 2021-2023

Spearheaded the relaunch and rebranding of an iconic American heritage brand, overseeing all creative aspects from visual identity to marketing campaigns, positioning the brand for a contemporary audience while preserving its historical legacy.

Led a cross-functional team, collaborating with marketing, design, and product teams to create a cohesive narrative that modernized the brand without losing its authenticity. Including photography style, seasonal campaigns, casting changes, E-com site redesign, resulting in increase of brand engagement across digital platforms.

• Lead style-out’s curating brand stories monthly for digital assets- marketing stories, special laydowns and social content. Seasonal campaign shoots.
• Review and mark-up all on-figure site contact sheets. Work directly with re-touching to communicate style and fit for all on-figure product photography.
• Continuous collaboration with BR Art director - work together to come up with new and innovative ways of storytelling through styling and photography.
• Prepared clear projects proposals, briefs, and critical paths for all elements of specific marketing plans, to remain competitive while maintain BR aesthetics through our digital channels and styling point of view.

• Supported Seasonal styling POV for marking and product messaging.
• Led all E-commerce shoots as Art Director and approved all styling.
• Oversaw the E-commerce creative in respect to lighting, backdrop, pain colors and overall direction for look and feel for the site.
• Worked cross functionally between merchant, marketing and design teams, emphasizing brand concept and aesthetic to ensure a consistent styling message between all divisions and clear trend stories.

• Manage, oversee, and drive multiple client account initiatives.
• Responsible for creating thought out strategies and comprehensive Marketing & PR plans and VIP relations.
• Advise clients on brand positioning and messaging.
• Create marketing calendars for each brand and plan opportunities to create brand awareness through activations, collaborations, and promotions.
• Plan, develop and advise clients on integrated and measurable PR programs.

• Responsible for communicating TOPSHOP’S brand messaging across the US through styling, collaborations, Brand Ambassadors, and marketing storytelling to reflect the vision of the TOPSHOP brand identity and trends.
• US head stylist responsible for all VIP press and marketing related dressings, activations, and Brand events. Accountable for balancing the aesthetics and outfitting POV to ensure the needs of the US consumer are reached while maintaining the brand’s distinct UK identity.
• Launched store openings across the US- Los Angeles, Houston, Dallas, Atlanta, NYC 5th Ave. As well as LA Showroom.
• Identified and drove relationships with trend-relevant experiential marketing partners and brand ambassadors for collaborations and in-store activations.
• Built content in both the broadcast and digital arenas. Through styling story telling.
• Communicated with other managers across the TOPSHOP brand and within my own division. Maintained continuous dialogue with PR, Retail Marketing, Events, Online, Creative, and Buyers to ensure all brand content, assets and support was in place to maximize the potential of all marketing activity in US territories.

• Worked for Personal, Editorial and Special Appearances, performances, All X-Factor live shows, Campaigns and Album covers and music videos.
• X-Factor (season 2 & 3), Jimmy Kimmel, Jay Leno, David Letterman, Conan O’Brien, Ellen Degeneres, Good Morning America, Katie Couric, Teen Choice Awards, as well tours, and campaigns
• Demi Lovato – Music Videos Art Direction and stylist: “Heart Attack” “Neon Lights”- Disney’s “Frozen”