Alexis Yandell
Social Media Specialist
Peoria,AZ
“Marketing is no longer about the stuff you make, but about the stories you tell.”
Seth Godin
Summary
Experienced Social Media Specialist with 8 years of demonstrated history in enhancing online brand presence. Proficient in content creation, SEO optimization, and utilizing analytics to drive user engagement across platforms like Facebook, Instagram, and Twitter. Adept at utilizing tools such as Hootsuite, Buffer, and Google Analytics. Proven skills in influencer collaboration, sponsored content, and trend analysis to create targeted campaigns. Seeking to leverage my expertise in a role focused on innovative customer engagement.
Overview
8
8
years of professional experience
Work History
Social Media Specialist
Zenplex Virtual
08.2019 - 02.2023
- Orchestrated comprehensive social media strategies for multiple clients, yielding an average of 30% increase in engagement across all accounts.
- Oversaw content creation and curation, resulting in a 45% rise in audience engagement and a 50% increase in web traffic through SEO-optimized content.
- Developed a dynamic user-generated content strategy on TikTok, using branded hashtags for a home decor brand that encouraged customers to showcase their interior design skills, resulting in a 40% increase in TikTok followers and a 15% increase in sales.
- Created a coordinated Instagram and Facebook campaign to drive traffic to a real estate client’s website and generate leads by encouraging users to sign up for aproperty tour. I utilized targeted Facebook ads and visually compelling and interactive photos on Facebook and Instagram to generate a 45% increase in website clicks and sign ups combined.
- Streamlined the social media marketing workflow using tools like Hootsuite and Buffer, leading to a 25% improvement in project turnaround times.
- Utilized a Facebook Messenger chatbot to engage with leads for a real estate client. Set up automated responses to frequently asked questions and directed leads to the right individual on the team, resulting in 20+ secured leads.
Social Media Manager
Freelancer
01.2015 - 08.2019
- Generated SEO-friendly content tailored to each client’s unique brand voice and audience, leading to a 25% boost in website traffic.
- Provided clients with regular performance reports, using insights to continuously refine and improve social media strategies.
- Delivered customized social media strategies for various clients from diverse industries, resulting in an average 35% increase in online engagement.
- Created a Facebook group for a wellness brand resulting in a 40% increase in community engagement and a 20% increase in repeat customers.
- Devised and executed an Instagram influencer campaign for a beauty brand resulting in a 35% increase in followers and a 10% increase in product purchases.
- Coordinated a social media contest on Instagram for a jewelry company resulting in a 35% increase in engagement and a 10% increase in sales.
- Demonstrated strong project management skills in balancing multiple client accounts simultaneously, ensuring the timely delivery of high-quality work.
- Managed social media advertising budgets for clients, optimizing ad spend for a 15% reduction in costs while maintaining or improving campaign performance.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
- Social Media Strategy
- Industry Trends and Innovation
- Community Guidelines and Escalation
- Influencer Program Development
- Content Creation (Adobe Creative Suite/Canva)
- Community Management/Engagement
- Performance Dashboard Development
- Organic and Paid Social Media
- Social Media Automation; Buffer, Hootsuite, Zapier
- Project Management
- Spam Identification
- Fan Interactions
- Company Branding
- SEO Proficiency
- Google Analytics
- Microsoft Office
- Brand Development
- Content Management
- Customer Demographics
- Social Media Trend Analysis
- Critical Thinking
- Campaign Analysis
- Account Management
- HubSpot, BuzzSumo, Google Analytics, Sprout Social
- Cross-Functional Collaboration
- Communication
- Conflict Resolution
- Brandwatch
Work Preference
Work Type
Full TimePart TimeContract WorkLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementHealthcare benefitsPaid time offWork-life balanceAccomplishments
- Effectively managed social media strategies for over 20 diverse clients, resulting in an average increase of 50% in overall engagement and a 60% improvement in follower count across various platforms.
- Created a highly targeted Facebook ad campaign for a local restaurant chain, leading to a 70% increase in foot traffic and a 40% uplift in sales over one quarter.
- Launched a LinkedIn marketing campaign for a software client, which generated 250+ high-quality leads in the first quarter, marking a 50% increase from the previous period.
- Designed and implemented a tailored influencer campaign for a beauty e-commerce client that yielded a 30% increase in sales, expanding brand reach by an impressive 1 million potential customers within the first month of the campaign.
- Efficiently managed a cumulative social media advertising budget of $150,000 annually, reallocating resources based on platform performance to reduce costs by 20%, while maintaining consistent audience growth.
- Developed and executed a custom Instagram strategy for a fashion startup, doubling their followers from 5,000 to 10,000 within just six months.
- Reduced average response time to customer inquiries on social media by 40% across all clients, greatly improving customer satisfaction and enhancing brand reputation.
Certification
- Search Ads 360, Google
- Google Ads Search, Google
- Google Analytics Certified, Google
- Social Media Marketing, eMarketing Institute
- Campaign Manager 360, Google
- Creatives, Google
- Google Ads Creatives, Google
- Social Media Certified, HubSpot
- Inbound Marketing, HubSpot
- Digital Marketing Fundamentals, Google
- Twitter Ads Manager, Twitter Flight School
- Twitter for Creatives, Twitter Flight School
- Flight School Video Badge, Twitter Flight School
Find Me Online
LinkedIn: LinkedIn.com/in/alexisyandell
My Portfolio: bit.ly/alexisyandell
Timeline
Social Media Specialist - Zenplex Virtual
08.2019 - 02.2023
Social Media Manager - Freelancer
01.2015 - 08.2019