Alex Marcano

Centereach,NY

Summary

Background includes developing campaigns, supporting branding strategies and adjusting programmatic strategies to meet changing demands. Offer firm grasp of customer preferences, advertising techniques and creative design gained during eight year career in advertising across multiple verticals.

Overview

years of professional experience

Work History

Senior Digital Advertising Strategist

Scorpion Design

Santa Clarita, CA

03.2017 - Current

Managed Search, Social, Display, and YouTube campaigns for national brands in the Home Services, Healthcare, and Legal market space.
Design, execute, and report on new tests across platforms to drive improved performance and a more efficient return on investment.
As a direct point of contact for clients, I work closely with them to identify areas of opportunity to improve revenue and ROAS through paid media.
Present performance data to clients frequently, on a weekly, monthly, and quarterly basis.
Use data to identify performance trends and opportunities, and update campaigns accordingly.
Manage the daily responsibilities and growth of multiple team members.

Owner - Lead Photographer

Capture by Alex

Centereach, NY

06.2010 - Current

Collaborated with clients to plan shoots and boost satisfaction with photos.
Photographed special events, parties and portraits.
Create social content for marketing campaigns and vendor collaborations
Manage online presence of business through marketing and networking on multiple online platforms.

Marketing Specialist

Artbean

Islandia, NY

02.2016 - 02.2017

Worked closely with senior management to implement strategic communications plans and marketing initiatives.
Organized development and implementation of diverse marketing videos, social media posts and blogs.
Created and provided marketing material to meet business needs.
Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
Engaged with social media followers and promoted products and events through giveaways and promotional sales.

Education

Bachelor of Science - Psychology

SUNY Stony Brook

Stony Brook, NY

05.2014

Skills

Full Funnel Advertising Ownership
Strategize, Create, and Optimize Advertising Campaigns
Google Analytics & Google Tag Manager Experience
Social Advertising on Meta, Instagram & Linkedin
Paid Search on Google Ads & Bing Ads Certified

Team Manager Experience
HTML, Dreamweaver, Adobe Suite
Home Service, Healthcare, Legal, & Franchise Advertising
A/B Testing
Well-versed with excel to manipulate and analyze data

Timeline