Alexsandra Del Real

• Responsible for overseeing design from ideation, line architecture to costing and execution.
• Oversee design team, 10 members (including quick pivots during Covid-19, from furloughs to rebuilding entire team back up).
• Brand leader for collaborations and partnerships.
• Worked on notable collaborations: Pulp Fiction, Godzilla, Smashing Pumpkins, Playboy, Street Fighter, G-Shock, Nike SB, Marvel, Toyota, Kodak
• Introduced new product lines that expanded brand reach and diversified revenue streams.
• Developed comprehensive seasonal strategies that aligned with company goals and consumer demands.
• Regularly reviewed competitor activity to ensure company maintained competitive edge in market.
• Increased sales and profitability by developing and implementing strategic merchandising plans.
• Monitored rising costs in factories and adjusted wholesale and retail prices accordingly to improve profit margins.
• Spearheaded sustainability initiatives within department, minimizing waste and promoting eco-friendly practices.

• Tasked with developing and establishing Skechers first internal Performance apparel division.
• Built design team + all design processes.
• Oversaw design team, 8 team members.
• Managed design staff in all aspects of design process including: Market research, seasonal direction, mood board creation, designing, fabric development and fit.
• Implemented procedures with cross functional teams: Launched Flex PLM, standardized tech pack templates, streamlined commenting processes, standardized fits and grade rules.
• Mentored each designer to promote confidence and productivity, which encouraged new ideas and fostered positive working relationships.
• Spearheaded collaboration between Apparel and Footwear departments for cohesive product launches, ensuring seamless integration of design elements across all touchpoints.
• Crafted line of high-performance apparel tailored specifically for participants of the Los Angeles Marathon.

• Led tWomen's Apparel Design team.
• Team of 6 members, ensuring cohesion and productivity between lifestyle and Moto division.
• Frequently traveled abroad for trend research and factory inspiration and development trips.
• Conducted performance evaluations and provided constructive feedback to enhance team members' skills.
• Collaborated closely with founders of Fox, as well as Creative Director and CEO, to refine strategies and align direction.

• Created sweater designs for both Free People and We the Free collections.
• All designs were meticulously hand-sketched and draped. Deconstructed and repurposed designs, crafting mock-ups for presentation to internal design team.
• Created knit downs and samples, and collaborated with development team to source and refine yarns and knitting techniques.
• Presented designs to senior leaders and collaborated closely with buying and merchandising teams.

• Created designs for cut & sew knits, woven bottoms and sweaters.

• Spearheaded launch of organic knits collection, overseeing its manufacturing process in California.

• Produced comprehensive tech packs, facilitating communication with in-house sample room.

• Continuously innovated fabrics in collaboration with domestic vendors, crafting yarn dye stripes, all-over prints, and on-trend knits for each season.

• Forged partnerships with local washhouses to develop premium, buttery-soft jerseys featuring distinctive garment dye effects, including burnouts, cross-dyes, dip dyes, tie-dyes, mineral washes, and enzyme washes.