Alexsys Grishaber
Summary
Detail-oriented, Innovative brand marketing manager and storyteller with 6+ years producing exceptional B2C multi-channel marketing campaigns, content and collateral in the social impact and entertainment space. Results-oriented and collaborative professional bringing expertise in brand management and engagement through data-driven insights, a strong understanding of consumer and cultural trends. Articulate communicator, natural leader and organized manager excels at stakeholder management, cross-functional collaboration, resource optimization, and consensus-building to drive brand objectives effectively. Holds a license in cosmetology for over 10+ years, bridging the gap between advocacy and diversity within the beauty and entertainment industry.
Education
Pace UniversityNew York, NY
University Overview
Minor: Marketing
Skills
- Expertise: Marketing Strategy, Influencer Marketing, Event Management, Creative Strategy, Budget Management, Brand Partnerships, Market Research and Analysis, Public Relations
- Software: Asana, Monday, Slack, Airtable, Meltwater, Sprout Social, Adobe Creative Suite, Hootsuite, Google Analytics
Additional Information
Notable Skills Overview:
✔ Strategic Brand Transformation: Leveraging marketing strategies and partnerships to build brand footprint, increase membership and campaign participation by 20% over in the domains of politics, advocacy and entertainment.
✔ Increased Revenue: Generated close to 2m+ in revenue and fundraising by developing strategic marketing campaigns and partnerships.
✔ Audience Centric Growth: Drove brand awareness, value and reputation by developing brand activations in culturally relevant events.
✔ Trailblazing Leadership: proven track record in operational excellence, executive counsel and project management, orchestrated end-to-end campaigns marrying impactful storytelling with social sensibility.
Work History
Color of Change
Job overview
- Owned B2C go-to-market strategies that laddered up to define Color of Change objectives to expand brand footprint, increase member, bolstered engagement, and generated impressive ROI.
- Led high-touch event productions with budgets upwards of $1M+ from end to end that delivered consumer experiences including Sundance, Essence Festival
- Established influencer marketing strategy, leading 10+ campaigns that reached over 2M+ Black, Latinx and LGBTQ+ audiences.
- Collaborated on content strategy for marketing campaigns across multiple platforms (digital, social, print, audio, and OOH) that reached 500M+ impressions to key target audiences.
- Grew membership and engagement by 10% through strategic partnerships with other non-profits, brands, companies and government such as Netflix, Spotify, Paramount, Higher Ground.
Color of Change
Job overview
- Owned high level event productions that increased brand awareness at cultural relevant events.
- Oversaw creation and distribution of major influencer gifting programs, resulting in 100+ social posts and 1M+ impressions organically to 150+ celebrities and influencers
- Assisted with development and launch of Webby award winning #TellBlackStories podcast and Voting While Black podcast, resulting in 250k combined listeners
The Orchard | Sony Music Entertainment
Job overview
- Supported digital distribution for 300+ films annually to key digital partners such as Netflix, Amazon Prime, Google, Hulu, iTunes as well as independent producers, and directors.
Atlantic Records | Warner Music Group
Job overview
- Assisted with two major video production shoots from inception to completion (Wale “The Body” and Wiz Khalifa “You and Your Friends”) that generated close to 100MM views and 50k press hits.
Certification
- Project Management, New York University (NYU) - February 2020
- Licensed Cosmetologist, BOCES - June 2012
Accomplishments
- Co-Producer, "What's Costing Hollywood?" at Sundance Film Festival 2022.
- Creator, National Racial Justice Week of Action 2020
- Winner, Webby Awards 2020: #JusticeForFloyd Campaign, Public Service & Activism
- Honoree, Webby Awards 2021: "InHairitance," Public Service & Activism,
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