Alexus Heggie
Clayton,United States
Summary
Digital Marketing Manager with over 5 years of experience in influencer marketing, B2B Marketing, content creation, and account management. Proven track record in developing creative brand campaigns and driving measurable results. Skilled in building and maintaining influencer relationships, overseeing integrated campaigns, and presenting strategic recommendations to key stakeholders. Adept at managing cross-functional teams, ensuring project efficiency, and delivering top-tier client services.
Overview
6
6
years of professional experience
Work History
Digital Marketing Manager
Tandym Group
New York, NY
07.2022 - Current
- Developed and executed digital marketing email campaigns to drive website traffic and increase brand awareness.
- Created content for websites, blogs and email newsletters to engage customers with the brand.
- Organized A and B testing experiments to optimize user experience on different platforms.
- Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
- Developed reports and dashboards in Salesforce to provide insights into customer behavior and sales performance.
Account Manager
Total Quality Logistics Inc.
Raleigh, NC
08.2021 - 07.2022
- Developed successful customer relationships to boost sales opportunities.
- Managed 30+ accounts, as well as multiple million-dollar accounts.
- Negotiated contracts and closed deals, focusing on long-term benefits for both the company and the client.
- Prepared and presented detailed reports on account status, challenges, and growth opportunities to executive leadership.
- Identified upselling and cross-selling opportunities to maximize account growth and revenue generation.
Influencer Marketing Manager
Business Consultants, Inc
Raleigh, NC
04.2018 - 07.2021
- Identified new opportunities for collaborations with influencers to increase visibility of the brand.
- Created content strategies that aligned with the brand's overall messaging and goals.
- Managed budgeting for influencer marketing initiatives while staying within allocated funds.
- Pitched new ideas and worked collaboratively with communications and entertainment marketing teams.
Education
Bachelor of Science - Business Administration- Marketing
Winston-Salem State University
Winston-salem, NC05-2021
Skills
- Influencer Marketing Strategy & Execution
- Digital & Social Media Campaigns
- Account Management & Client Relations
- Creative Content Development
- Budgeting & Scoping Campaign
- Talent Management & Negotiation
- Team Leadership & Mentorship
- KPI & ROI Tracking
- Competitive Industry Analysis
- Paid, Owned, and Earned Media
Timeline
Digital Marketing Manager
Tandym Group
07.2022 - Current
Account Manager
Total Quality Logistics Inc.
08.2021 - 07.2022
Influencer Marketing Manager
Business Consultants, Inc
04.2018 - 07.2021
Bachelor of Science - Business Administration- Marketing
Winston-Salem State University
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