ALEXUS Soward-CARTER
AUSTIN,TX
Overview
9
9
years of professional experience
Work History
Monetization Strategy & Ops, Business Operations
TikTok
Austin, Texas
04.2024 - Current
- Manage and streamline critical processes and systems, including client setup, contract and incentives approval, revenue attribution, billing and invoicing, tagging, and data cleaning, etc.
- Key contact for 160+ sales representatives, managing Helpdesk tickets, and team calls to resolve system issues, escalate, and troubleshoot contract approvals and campaign bookings.
- Proactively identify and correct outdated information in sales enablement documents, recommending improvements to ensure sales teams are aligned with the latest product booking and process guidelines.
- Lead biweekly Office Hours for NA Key Accounts, Agency, and Canada account teams, collaborating with cross-functional partnerships (Product, Revenue Planning, Business Ops, Creative Solutions, etc) to address help desk ticket trends, share product updates, enhance process understanding, and deliver refresher training to optimize seller performance.
Revenue Operations Associate
Pushnami
Austin, TX
10.2023 - 04.2024
- Oversaw implementations for 250 websites across 80 clients, reporting to the Sr. VP of Growth and performed business reviews to maximize revenue and ensure excellent customer satisfaction.
- Launched affiliate marketing path solution, collaborating with cross-functional teams and 8 marketing partners, growing to over $9M annualized revenue from 6 different channels through data-driven optimization, marketing strategy and traffic source analysis.
- Monitored and analyzed the performance of 50 affiliate marketing campaigns across 5 partners, utilizing Looker, Hitpath, and custom dashboardsto optimize click-through rate, revenue, conversion rate, and earnings per click EPC.
- Executed innovative campaign strategies that increased revenue growth for internal properties by over 400% within a 4-month period, utilizing data-driven insights and iterative improvements.
Premium Merchant Operations Associate
DoorDash Inc.
Los Angeles, CA
06.2020 - 11.2022
- Compiled and analyzed restaurant operations data including sales, revenue, and customer retention, transforming it into actionable insights for client stakeholders to drive operational enhancements.
- Supported the account management sales team by holding business reviews, pitching product adoptions, setting up new store expansions, and deploying marketing CMS emails & SMS for in-app activations.
- Increased restaurant operational metrics by 17% through SQL data analysis and Salesforce/Chartio pipeline reports to identify and remediate bottlenecks.
- Assisted with onboarding merchants by menu building and promotional marketing emails for brand awareness and addressing any direct or 3rd party POS delivery metrics.
- Increased merchant revenue by 25% and built a new lead intake source by launching Merchant Branding newsletter to micro-targeted audiences.
- Collaborated with cross-functional teams including strategy operations, marketing, and customer experience, implementing cost-saving initiatives up to $120,000 and driving the execution of marketing strategies generating an additional $1.2 million in revenue.
- Launched company-wide Mental Health – DoorDash employee resource group to 1,300 cross-functional employees to drive employee retention.
- Spearheaded the Merchant Operations Associate governance committee to share frameworks and career development resources to reduce org silos and foster career development.
Delivery Operations Specialist
GOAT Group
Los Angeles, CA
12.2019 - 02.2020
- Communicated with delivery partners to resolve export compliance, freight tracking & lost goods issues in both domestic & international capacities.
- Synthesized industry updates to leadership on commodity codes and customs regulations to maintain export compliance.
Core Team Member Lead
Amazon
La Jolla, California
10.2017 - 12.2019
- Managed package reception, sorting, and storage while troubleshooting customer issues with missing or damaged goods
- Joined as Seasonal Campus Associate and promoted to Full-Time Campus Associate and Core Team Lead during employment
- Partnered with UCSD's Student Sustainability Resource Center to donate non-recyclable packaging for repurposing at local groceries, resulting in 1200 lbs of diverted waste
- Established site's social media page & marketing team to increase engagement during community outreach events
- Interim assistant site manager from June 2019 – trained new hires, scheduling and logistics management
- Assisted in launching a secondary Locker+ location and managed training, scheduling, and logistics as Team Lead
Customer Service and Human Resources Coordinator
Surf You to the Moon
San Diego, California
03.2016 - 04.2017
- Answered all incoming customer inquiries by phone and email regarding 3rd party vendors (Expedia, Groupon and Viator).
- Trained and coached customer service representatives on company policies, procedures and best practices
- Managed full lifecycle recruiting process from talent sourcing to onboarding new hires.
- Created and managed bi-weekly payroll reports for customer service team, tour guides and tech developers
- Administered tax forms to contractors and documented employee data.
Education
Bachelor of Arts - Communication
University of California, San Diego
La Jolla, CA06.2019
Associate of Arts - Mass Communication
Grossmont Community College
El Cajon, CA06.2018
Skills
- Asana/JIRA
- Google Suite
- Salesforce
- SQL
- Tableau
- Zendesk
- MS Office
- Iterable
- Chartio
- Snowflake
- Project Management
- Cross-functional coordination
- ADP
References
References available upon request.
Timeline
Monetization Strategy & Ops, Business Operations
TikTok
04.2024 - Current
Revenue Operations Associate
Pushnami
10.2023 - 04.2024
Premium Merchant Operations Associate
DoorDash Inc.
06.2020 - 11.2022
Delivery Operations Specialist
GOAT Group
12.2019 - 02.2020
Core Team Member Lead
Amazon
10.2017 - 12.2019
Customer Service and Human Resources Coordinator
Surf You to the Moon
03.2016 - 04.2017
Bachelor of Arts - Communication
University of California, San Diego
Associate of Arts - Mass Communication
Grossmont Community College