Alexus Tate

Lead the Aqua brand area, acting as a brand ambassador and trainer for team members on product knowledge and customer engagement.

• Achieve daily and monthly sales targets, consistently contributing the largest percentage of vendor sales in the department.

• Maintain merchandising, visual, and store standards, ensuring optimal presentation and client experience.

• Utilize digital selling tools (B-Connected) to drive pre-sell, personal sales, and client loyalty enrollment.

• Monitor and maintain department performance metrics, including ACE/PDR scores, productivity, and fulfillment standards.

• Partner with Business Managers, Vendors, and Central teams to identify merchandise opportunities and optimize sales strategy.

• Set the standard for service, coaching team members to meet and exceed customer expectations.

• Ensure compliance with company policies, dress code, and safety standards at all times.

• Communicate company values and brand philosophy to staff

• Mentor and coach employees, improving performance and skill development

• Oversee new procedure and product training implementation

• Monitor staff performance and provide constructive feedback

• Coordinated team schedules to optimize coverage during peak shopping hours.
• Monitored employee productivity to provide constructive feedback and coaching.
• Developed and implemented operational policies and procedures to ensure efficiency and accuracy of workflows.

• Achieved monthly revenue goals through customer acquisition and retention

• Built customer confidence and loyalty by providing personalized service

• Supervised team productivity, delegated tasks, and coordinated daily inventory

• Trained staff on new products, policies, and customer service techniques