Alex Cabal
Laveen,AZ
Summary
At Make-A-Wish America, as a Digital Content Systems Manager, I spearheaded the launch of the DAM system and achieved full adoption from the enterprise's 58+ chapters over five years. Demonstrated expertise in establishing processes, training and exceptional customer service skills ensured project success and user satisfaction. Additionally, I have experience with managing website content via CMS and have a background in video game development.
Overview
14
14
years of professional experience
Work History
Digital Content Systems Manager
Make-A-Wish America
02.2007 - 05.2021
- Co-wrote RFP after collaborating with business stakeholders to define system requirements and was the primary decision maker for the DAM vendor.
- Authored the metadata structure for tagging incoming assets for the DAM, including specific tags based on calendar, campaign and sponsor promotion assets.
- Tested for functionality and user acceptance.
- Collaborated with vendor on optimization of allocated 10TB storage and 30,000+ assets.
- Provided oversight for DAM integration with marketing collateral portal.
- Teamed with IT to set up single sign-on authentication and user permissions.
- Increased chapter acceptance each year until all 58+ chapters adopted the DAM after fifth year.
- Responded to DAM issues via within a 24-hour first response time. Tracked, solved and closed issues via ticketing system.
- Developed training and best practice manuals and hosted accompanying webinars.
- Evaluated and eliminated asset redundancies.
- Mentored junior team member in advanced technical skills and provided guidance on professional development opportunities.
- Trained and managed freelancers assisting with website content support and troubleshooting.
Education
Bachelor of Arts - Broadcast And Electronic Communication Arts
San Francisco State University
San Francisco, CA05.1993
Bachelor of Arts - Technical Writing
San Francisco State University
San Francisco, CA05.1993
Skills
- Customer Service
- Professionalism
- Effective Communication
- Relationship Building
- Troubleshooting
- Training
- Functionality Testing
- Technical Support
Accomplishments
2018 Star of Excellence Award Winner
Make-A-Wish America
2010 Star of Excellence Award Winner
Make-A-Wish America
Volunteering
Big Brother
Big Brothers Big Sisters of Central Arizona
Served as a Big Brother to a Little, spending time with him at least twice a month.
June 2012 to August 2015
Wish Volunteer
Make-A-Wish Arizona
Assisted as an as needed volunteer for various wish kid wishes like setting up video game rooms, making support signs for and holding signs during airport departures.
May 2011 to October 2018
Marketing Volunteer and Production Assistant Volunteer
Make-A-Wish America
Assisted with migration of website content and aided with video production duties for the Video Manager on small video shoots.
April 2006 to November 2017
Additional Information
Software
Camtasia, Canva Pro, Dreamweaver, Dropbox, Drupal, eZ Publish, Interact, Jira, MerlinOne, Microsoft Office, Photoshop, Rise 360, Sitecore, Smartsheet, SolarWinds, Squarespace, Teams, WordPress, Workfront, Zendesk
Timeline
Digital Content Systems Manager
Make-A-Wish America
02.2007 - 05.2021
Bachelor of Arts - Broadcast And Electronic Communication Arts
San Francisco State University
Bachelor of Arts - Technical Writing
San Francisco State University
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