Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Alexxis Plata

Long Beach,California

Summary

Results-oriented marketing professional with a proven track record in developing effective marketing plans, leading successful campaigns, and driving content strategies. Demonstrated ability to deliver tangible results through strategic marketing initiatives. Passionate about leveraging marketing skills to enhance brand visibility and drive business growth.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Strategist

Precision Property Measurements
08.2022 - Current
  • Created and managed social media advertisements to increase brand awareness and encourage engagement.
  • Outlined takeaways and provide suggestions to make data-driven decisions towards advertising spend and initiatives
  • Designed and implemented advertising and publications.
  • Monitored trends in social media, industry, and competitive landscape to create new material.
  • Worked closely with key stakeholders to design and develop all visuals for content.
  • Researched and evaluated potential new markets and products.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Tracked key performance indicators to measure success of campaigns.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Improved website visibility through development and implementation of SEO strategies.

Marketing Specialist

Precision Property Measurements
02.2021 - 08.2022
  • Increased social media engagement rate from 4% to 11% in two quarters
  • Executed digital marketing campaigns from start to finish
  • Analyzed conversion data from web/SEO, Google Ads, and marketing campaigns
  • Designed customized marketing materials to increase product awareness.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Created email campaigns to nurture leads, prospects, and clients keeping our brand top of mind.
  • Optimized email campaigns to increase open and click-through rates.
  • Automated email drip campaigns and reported results.
  • Created and managed social media campaigns to increase brand engagement.
  • Updated social media platforms (LinkedIn, Facebook, Instagram, Twitter, and Google Business) with latest news, products, services, and corporate details.
  • Monitored social media questions and comments and appropriately responded.
  • Maximized advertising efforts by developing content for corporate presentations, conversion touch points, and social media posts.
  • Onboarded new team members and coached personnel in marketing tasks.

Marketing Coordinator

Plenty of Places
12.2018 - 02.2021
  • Implemented machine learning artificial intelligence to manage 90% of the communication with inbound leads paved way for a 55% traffic increase within two quarters
  • Managed budgets and relationships with Apartments.com, Appfolio property management software, VistaPrint, and other vendors for external advertising and internal handling of moving leads through their customer journey
  • Plenty of Places is a property management company that provides housing in multi-family properties with 2,500 units in 27 properties across California, Nevada, Arizona, and Colorado
  • I was hired at this company to improve their brand reputation, create ads for vacant units on a daily basis, update the website with unit listings, implement community as an amenity at select properties, and design logos, newsletters, and order monument signs for all properties.

Marketing Associate

Gotham Bail Bonds
10.2017 - 12.2018
  • Gotham Bail Bonds is a bail agency that originated the 1% down payment, offers VIP bail services, and free inmate booking information.
  • Completed a brand refresh by redesigning their logo and website
  • Managed and executed social media campaigns increasing profile visits by 454% in one month with $0 budget (Instagram, Facebook, Twitter)
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
  • Provided in-house photography and editing,
  • Generated leads through phone calls, emails and face-to-face interactions.
  • Tracked marketing efforts to monitor results in real-time.

Education

Bachelor of Science - Marketing

California State University, Long Beach
Long Beach, CA
2018

Skills

  • Google Analytics
  • Competitive Analysis
  • Project Management
  • Content Creation
  • Graphic Design
  • Email Marketing
  • SEO Optimization
  • Digital Marketing
  • Social Media Strategy
  • Data Analytics
  • Brand Strategy
  • Strategic Marketing
  • CRM Management
  • UX/UI

Certification

  • Semrush SEO Toolkit Course, Semrush, 11/2022, 11/2023, 241858
  • SEO, HubSpot Academy, 07/2022, 08/2023, ad714c0ab00b406180c8dc2f34f479cd

Timeline

Marketing Strategist

Precision Property Measurements
08.2022 - Current

Marketing Specialist

Precision Property Measurements
02.2021 - 08.2022

Marketing Coordinator

Plenty of Places
12.2018 - 02.2021

Marketing Associate

Gotham Bail Bonds
10.2017 - 12.2018

Bachelor of Science - Marketing

California State University, Long Beach

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Alexxis Plata