ALEXX MILES
Summary
Creative and analytical Director of Strategic Partnerships obsessed with connecting the dots between brands, products, people, and services to drive mutually beneficial success.
Overview
12
12
years of professional experience
Work History
Director of Strategic Partnerships
Fetch Pet Insurance
12.2022 - Current
- Launched a new strategic partnership channel in June 2024 after gaining C-suite buy-in; channel currently delivers new business at a 25% lower CAC than the company average.
- Own end-to-end partnership development, including sourcing, contract negotiation, and ongoing management.
- Led the development of Fetch's customer loyalty program, Fetch Perks, resulting in a 10% improvement in 90-day retention.
- Keep C-suite stakeholders aligned on roadmap progress and key developments; regularly prepare board-level materials.
- Lead special projects including the Fetch Gala, an annual fundraiser; Secured major talent to perform, free of charge.
Director, Partnerships + Marketing
Backdrop
06.2021 - 08.2022
- Responsible for bringing one of the first-ever brand collaborations with Mattel to life, aligning BACKDROP with the cultural moment driven by The Barbie Movie.
- Led the strategy and execution of partnerships across DTC and industry-facing channels to drive earned media and, ultimately, sales.
- Responsible for sourcing and managing third-party distribution channels (ecomm, Wholesale, Stockists); Achieved consistent MoM revenue growth.
- Managed external agencies (digital marketing, SEO, PR), and prepared executive-ready material.
Director, Partnerships
New Stand
08.2019 - 06.2021
- Oversaw all brand partnerships from white space to launch; developed custom brand activations across digital and physical channels; increased revenue by 30% YoY.
- Strengthened partner pipeline, increasing proposal delivery rates by 150% YoY.
- Collaborated with Product, Marketing, and Design teams to launch a successful, revenue generating B2B product in response to pandemic-driven retail closures.
Strategic Partnerships Lead
Gallery Media Group (Acquired PureWow 2017)
05.2015 - 08.2019
- Worked directly with c-suite to develop Gallery Media Group's brand identity.
- Led strategic partnerships for all Gallery Media Group entities, forging high-impact collaborations with JetBlue, Amazon, Uber, and more.
- Launched a new content vertical that generated $1M+ in net revenue in its first year.
- Led all organic growth partnerships; acquired 10.2M+ new email subscriptions through non-paid channels.
- Negotiated and executed corporate barters that saved the organization $500K+ annually.
- Collaborated with the experiential team to develop revenue-generating offline activations for brand partners.
Manager, Audience Development
PureWow
07.2013 - 05.2015
- First marketing team hire as employee #9.
- Led a multi-channel content marketing strategy and execution, resulting in a 215% increase in web traffic.
- Managed strategic audience development initiatives, acquiring over 2.75 million new email subscriptions in a two-year period.
Education
Master's Degree - Strategic Marketing Communications
Fordham Gabelli School of Business
06-2022
Bachelor's Degree - Communication Studies
DePaul University
06-2013
Skills
- Strategic Partnerships & Business Development
- Revenue Growth & Customer Acquisition
- Go-to-Market Strategy & Ecosystem Expansion
- Multi-Channel Marketing & Brand Strategy
- Contract Negotiation & Partner Management
- Customer Retention & Loyalty Programs
- Cross-Functional Leadership & Collaboration
- Data-Driven Decision Making
Timeline
Director of Strategic Partnerships
Fetch Pet Insurance
12.2022 - Current
Director, Partnerships + Marketing
Backdrop
06.2021 - 08.2022
Director, Partnerships
New Stand
08.2019 - 06.2021
Strategic Partnerships Lead
Gallery Media Group (Acquired PureWow 2017)
05.2015 - 08.2019
Manager, Audience Development
PureWow
07.2013 - 05.2015
Master's Degree - Strategic Marketing Communications
Fordham Gabelli School of Business
Bachelor's Degree - Communication Studies
DePaul University
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