Sales Force, Lead Docket, Filevine
Alfonso Aguilar
Murrieta
Summary
Specializing in new business development and market expansion. Proven ability to combine entrepreneurial drive with business management skills; increasing gains in revenue, market share and profit performance. Proficient at communicating a clear, strategic sales vision and effectively training and coaching sales teams. Born connector engaging customers and team; building long-term loyalty. Proven ability to turn around lagging operations and prepare companies for fast growth and profitability.
Overview
17
17
years of professional experience
Work History
Director of Sales/Motorcycle Division Lead
Sargent Law Firm
10.2019 - Current
- Negotiated contractual terms and closed high-volume, high-dollar transactions with a 90% conversion rate.
- Managed and motivated sales team to increase conversion rate from 75% to 90%.
- Helped create a new division (Sargent Law Motorcycle) with new logo which was used in merchandising and promoting brand. Under my direction we developed multiple relationships within the motorcycle community.
- Helped create the Sandpoint Showdown motorcycle event in Idaho.
- Formulated marketing, brand management and business development strategies to drive revenue and increase growth.
- Under my sales direction firm opened two new offices and had immediate growth.
- Revamped pricing strategy, implemented effective promotional strategies, trained the sales team and successfully promoted corporate image.
- Significantly increased annual sales volume, growing the sales dept which forced owner to increase legal hiring contributing to firm growth.
- Lead generation within aggressive sales markets
- Leveraged marketing campaigns and pro-actively analyzed developing market trends to uncover customer pin-points and to quickly align them with the correct product or avenue.
- Firm still expanding and looking to open more offices
- Prepared and presented material to executive leadership to achieve overall growth.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Connected with prospects through motorcycle events, trade shows and local-area networking.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
Director of Sales
Premier Criminal Defense
11.2017 - 03.2019
- Formulated and updated call center logs and wrote all call center scripts after choosing appropriate center to use.
- Found better sales software to pair with call center.
- Responsible for generating leads from different lead source companies as well as developing a lead generation process.
- Prepared monthly and quarterly budget reports and projections.
- Hired, trained and supervised sales staff/Admin.
- 85% conversion rate with a 95% save rate on possible cancels.
- Oversaw budgeting, operations, and logistics for sales dept.
- Dramatically increased customer base by revamping sales force.
- Developed organization's first start up sales kits for sales representatives.
- Substantially increased profitability and sales due to my start-up model.
- See attached letter of recommendation.
Corporate Sales Manager
Schmidt Fire Protection
01.2014 - 11.2017
Sales Director
Bankruptcy Law Center
01.2009 - 05.2012
- See 2 attached letters of recommendation
Education
Bachelor of Arts - Global Studies with an emphasis in Business
University of California Santa Barbara
09.2004
Skills
- Increased sales conversion rates to 90%
- Created Sargent Law Firm's Motorcycle division
- Motorcycle event coordinator (Sandpoint Showdown)
- Expert Sales training and team management
- Contract negotiations, prospecting, account management
- SalesForce, LeadDocket, Filevine: current CRM's
- Market trends and customer analysis
- Fluent in spanish
- Expert presentations and high value face to face/phone sales
- Judgment and Decision Making
- 16yrs of sales and relationship building experience
Software
Languages
Spanish
Native or Bilingual
Timeline
Director of Sales/Motorcycle Division Lead
Sargent Law Firm
10.2019 - Current
Director of Sales
Premier Criminal Defense
11.2017 - 03.2019
Corporate Sales Manager
Schmidt Fire Protection
01.2014 - 11.2017
Sales Director
Bankruptcy Law Center
01.2009 - 05.2012
Bachelor of Arts - Global Studies with an emphasis in Business
University of California Santa Barbara