Microsoft Excel (Proficient)
Alfonso DiRocco
Market Research Professional
Glenfield,NY
Summary
Curious, detail-driven research professional with 2+ years of experience supporting fast-paced client research projects for Fortune 500 consulting firms. I specialize in making insights actionable by shaping project workflows, refining methodologies, and presenting findings in a clear and useful way.
I'm currently transitioning more fully into market research and consumer insights. I bring hands-on project coordination experience and a growing toolkit that includes cross-tabulation, SPSS, Excel, Tableau, and AI-supported research tools. I recently published an independent study on GTM strategy and cultural expectations across France, Germany, and South Korea, and love uncovering what drives behavior, choice, and product perception.
I’m seeking a collaborative insights team where I can contribute sharp execution, thoughtful analysis, and just the right amount of humor.
Overview
4
4
years of professional experience
4
4
Certification
2
2
Years of Professional Experience in Market Research
5
5
Certifications in Progress
4
4
Years of Research Experience
Work History
Independent Research Analyst & Upskilling
Freelance
Glenfield, NY
06.2024 - Current
- Published independent research via LinkedIn and Notion, developing strategic insights toward consumer behavior, market strategy, and SaaS UX.
- Built charts, tables, and visual reports while proofreading written summaries and QA’ing data consistency across slides.
- Currently upskilling in Excel cross-tabs, SPSS, Qualtrics, and AI-integrated analysis workflows for hands-on marketing research execution.
- Applied Excel and Tableau to organize, visualize, and proof secondary research findings for self-directed insights projects.
Client Services Associate - Consulting Accounts
AlphaSights
New York, NY
07.2022 - 06.2024
- Conducted market research and competitive intelligence to support due diligence projects for MBB consulting firms and private equity clients across technology, financial services, and emerging markets.
- Sourced and recruited subject matter experts (SMEs), aligning industry expertise with client needs to provide actionable insights on market trends, disruptive technologies, and competitive positioning.
- Led and managed 80+ due diligence projects, overseeing expert selection, research workflows, and stakeholder engagement to ensure high-quality insights that directly informed investment and strategic decisions.
- Developed account-specific research methodologies and screening frameworks, optimizing expert selection and improving research turnaround by 20%.
- Created and refined survey-style screening questions, enabling clients to streamline expert vetting and accelerate decision-making processes.
- Established and maintained client relationships across 8 consulting teams, providing tailored research solutions that contributed to client market share growth of 35% YoY.
- Spearheaded compliance training and process improvements, designing Standard Operating Procedures (SOPs) that reduced compliance errors and enhanced workflow efficiency.
- Utilized Excel and Tableau to analyze client engagement data, visualizing market trends and optimizing research strategies to improve overall project outcomes.
- Led internal training sessions, mentoring team members on research methodologies, compliance best practices, and strategic sourcing strategies to enhance research delivery quality.
Day Trader
Self-Employed
New York, NY
03.2020 - 04.2022
- Conducted quantitative and qualitative market analysis, identifying patterns in financial data to predict stock movements.
- Tracked economic and industry trends, evaluating external factors that impact decision-making, similar to competitive intelligence methodologies.
- Developed and refined risk assessment strategies, utilizing data-driven insights to make informed investment decisions.
- Analyzed historical data and consumer sentiment indicators, applying predictive modeling concepts relevant to market research.
- Researched international trade flow, policy changes, and regime shifts, assessing their impact on market movements and investment strategies.
- Created and managed @kingfonztrades, an Instagram account dedicated to educating others on market trends, trading strategies, and financial insights, showcasing key learnings and real-time analysis.
- Monitored market psychology and behavioral finance trends, assessing investor behavior in relation to external market events.
Field Canvasser
NYPIRG
New York, NY
07.2018 - 01.2020
- Ranked 1st out of 200+ canvassers across 9 offices for securing the highest number of new donor memberships ($40 contributions).
- Conducted direct consumer engagement, analyzing responses to messaging and refining outreach strategies based on demographic trends.
- Developed and tested persuasive communication techniques, adapting conversations to increase donor conversion rates.
- Identified behavioral patterns in public sentiment, drawing insights into decision-making drivers and message effectiveness.
- Utilized A/B messaging techniques, adjusting scripts and positioning based on real-time feedback, akin to survey research methodologies.
Education
Bachelor of Arts - Intercultural & International Communication
Baruch College
New York, NY05-2022
Skills
- Qualitative Research and Ethnographic Analysis (Interviews, Focus Groups, Customer Surveys)
- Market and Competitive Intelligence (Industry Research, Trend Analysis, Expert Insights)
- Storytelling and Insight development
- Entry-Level Data Analysis and Thematic Coding (SQL, Excel, Tableau)
- Stakeholder Communication and Report Writing
- Enterprise Customer Surveys & KPI Research
Certification
Completed:
- Intro to Tableau, Data Processing | Coursera | 2025
- Market Research: Quantitative | LinkedIn Learning | 2025
- Market Research: Qualitative | LinkedIn Learning | 2025
- Market Research Foundations | LinkedIn Learning | 2025
In Progress:
- Excel Cross-Tabs
- Tableau Visual Analytics
- Survey Programming & Development
- SQL Data Processing & Wrangling
- SPSS | Excel Power Query & other AI-tools
References
References available upon request.
Accomplishments
- Led 60+ due diligence projects, generating ~$1.8M in revenue and delivering high-impact market insights to MBB consulting and private equity firms.
- Increased client market share by 35% YoY through expert-driven research, identifying key market trends and competitive positioning strategies.
- Developed standardized screening methodologies, reducing research turnaround time by 20% and improving the efficiency of expert selection.
- Created account-specific SOPs, enhancing compliance workflows and reducing conflict-of-interest errors by 80% in four months.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Affiliations
- Insights Career Network
- Insights Association
- SIETAR USA - Society for Intercultural Education, Training and Research
- Devex - International Development
- ICDC - Intercultural Competence Development Center
Work Preference
Work Type
Full TimePart TimeContract WorkInternshipWork Location
On-SiteRemoteHybridImportant To Me
Career advancementPersonal development programsHealthcare benefitsQuote
Culture is everything: it is what determines how people think, how they act, and what they value.
Thomas Sowell
Software
Tableau (Intermediate)
Qualtrics (Beginner)
SQL (Beginner)
Google Suite (Docs, Sheets, Forms) (Advanced)
Microsoft Office Suite (PowerPoint, Word) (Intermediate)
Languages
English
Native language
Spanish
Intermediate (B1)
B1
Italian
Elementary (A2)
A2
Interests
Cross-Cultural Business Strategies
Quanitfying Consumer Behavior via a Cultural Lens
Economic & Market Forecasting
Theoretical Physics & Complex Systems
Climate Change & Sustainability
International Relations & Government Policy
Development of Emerging Markets & Least Developed Countries
Timeline
Independent Research Analyst & Upskilling
Freelance
06.2024 - Current
Client Services Associate - Consulting Accounts
AlphaSights
07.2022 - 06.2024
Day Trader
Self-Employed
03.2020 - 04.2022
Field Canvasser
NYPIRG
07.2018 - 01.2020
Bachelor of Arts - Intercultural & International Communication
Baruch College
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