Alfred Roach
Hudsonville,MI
Summary
Charming and experienced radio professional with 30 years as a dynamic Morning Show Host. Skilled in programming, production, and announcing, with a talent for delivering engaging, high-quality content that attracts listeners and advertisers. Community-focused and market-driven, with a deep understanding of audience needs and station goals. Seeking a role in a small to medium market where I can become an integral part of the community, providing entertainment, news, and daily smiles.
Overview
33
33
years of professional experience
Work History
On-Air Radio Personality
Audilous
Arlington, VA
07.2024 - Current
- I Voice Track a four-hour afternoon program on a Classic Rock formatted digital radio station.
- I introduce fresh and new angles on previously reported material to update, inform, and to entertain listeners.
- Planned shows by selecting music and topics and writing content.
- Researched and studied background information to prepare for voice tracking.
- "And offer impromptu, humorous commentary on music, local politics, pop culture, and other matters of interest to a 25-54 Male and female audience.
Production Director/Morning Show Host
POP RADIO 77 LLC
Lower Gwynedd, PA
12.2022 - 05.2023
- Maintained record of production documentation
- Trained others in operation and maintenance of production equipment.
- Supervised automation and digital platform use.
- Established and updated production schedules to meet changing demands.
- Wrote commercial copy
Radio Talk Show Host
Midwest Communications Inc, WHTC-AM
Holland, MI
03.2004 - 08.2013
- Responsible for hosting a 4.5hr morning show that included music at the beginning before transitioning into a Conservative Talk Station
- Broadened our listener base of females 25-54 by presenting a tailored family-friendly, faith-based, listener involved program that included local and national interviews with people of interest to the audience.
- Adobe Audition and Wide Orbit expertise
- Built broadcast storylines to interest listeners and grow station audience.
- Delivered exceptional programming to audience members by always researching events, guests, and programs thoroughly.
- Managed all morning drive information, entertainment, and announcements and scripted quick headlines for breaking news events.
- Conferred with advertising partners to develop and deploy effective promotional strategies.
- Stayed up-to-date on all FCC requirements for various shows, adapting stories and plans accordingly.
Evening Announcer
Soft Rock WLDR-FM
Traverse City, MI
08.2003 - 10.2003
- Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings and other items of interest.
- Informed audience about Traverse City events, general PSAs and music titles and artists.
- Attended events and provided on-site coverage to turn into morning content.
- Researched subjects and prepared for live events, special programs and guest interviews.
- Developed storylines for broadcasts to engage listeners and increase audience numbers.
- Conferred with advertising partners to develop and deploy effective promotional strategies.
Operation Manager/Morning Show Host
Michigan Broadcasting, Oldies WMTE-FM, AC WKLA-FM
Manistee, MI
07.2002 - 03.2004
- Trained and supervised a staff of three in operation of new equipment and digital platforms such as Adobe Audition and Google Automation.
- Prepared and maintained production reports and personnel records.
- Monitored production operations for quality and compliance with standards.
- Used coordination and planning skills to achieve results according to schedule.
- Actively listened to advertisers' requests, confirming full understanding before addressing concerns.
- Scheduled coverage of local events.
- Attended events and provided on-site coverage to turn into morning content.
- Answered phone calls from listeners to request songs or talk about current topics.
Production Director/Morning Show Host
Country KRCQ-FM Detroit Lakes Broadcasting Inc
Detroit Lakes, MN
02.2000 - 07.2002
- Conferred with advertising partners to develop and deploy effective promotional strategies.
- Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings and other items of interest.
- Stayed up-to-date on all FCC requirements for various shows, adapting stories and plans accordingly.
- Attended events and provided on-site coverage to turn into morning content.
- Represented station at promotional appearances to drive sales for advertising partners.
- Shared public service announcements, music information and upcoming events with audiences.
Board Operator/Producer
KMPC-AM
Los Angeles, CA
05.1993 - 07.1994
- Completed error-free live, breaking and syndicated broadcasts.
- Produced a weekend call-in talk show
- Took messages from callers and accurately relayed details to the host.
Morning Show Host
Jazz KSDS-FM
San Diego, CA
04.1992 - 09.1994
- Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings and other items of interest.
- Informed audience about San Diego events, general PSAs and music titles and artists.
- Researched subjects and prepared for live events, special programs and guest interviews.
- Shared public service announcements, music information and upcoming events with audiences.
- Used proper elocution and articulation to deliver news and features stories during broadcasts.
Education
Certificate Program - Technical Television Production
San Diego Community College District
San Diego, CA1990
Associate of Applied Science - Broadcast Journalism
George Washington Correspondence School
US ARMY Mainz, Germany01.1979
GED -
Helix High School
La Mesa, CA07.1977
Skills
- Developing rapport with guests
- Coordinating promotional events
- Scriptwriting
- Researching news and stories
- Radio broadcast board operation
- Public speaking
- Adobe Audition
- Google Automation
- Wide Orbit
- Recording of commercials
- Training & development
- Active listening
- Team building
- Office equipment proficiency
- Microsoft Office expertise
- Sales expertise
Accomplishments
In 2011 I won a Michigan Association of Broadcasters Award for a story about Hollands boat building heritage. It was during a segment called "The Show" featuring the head of the Joint Archives Of Holland, Jeff Reynolds.
References
- Gene Harris, PD XHRM-FM, San Diego, 1989, Whereabouts unknown
- Dave Sniff-PD Midwest Television, KFMB-AM, San Diego, CA (1990) No longer employed there. Station sold. dave@davesniff.com
- Jesus Soliz-Engineer KOJJ-FM Porterville, CA (1991) No longer employed there. Station sold. Whereabouts unknown
- Tony Sisti-PD San Diego CIty College, KSDS-FM San Diego, CA(1993) No longer employed there. Whereabouts unknown
- Bob Spillman-Owner/GM Detroit Lakes Broadcasting, KRCQ-FM Detroit Lakes, MN Deceased
- Roger Barewolf-Owner Lake Michigan Broadcasting, WMTE-FM, WKLA-FM, Ludington, MI Deceased
- Rich Nadeau, PD-WLDR-FM, Traverse CIty, MI Station sold. Whereabouts unknown
- Brent McDonald-PD-Midwest Communications WHTC-AM, Holland, MI You Can Only To Speak To Esther In HR 715-842-1437
- I Have Other references From Former Advertisers, A Former Mayor Of Holland, MI, A Former Michigan Congressman, And Listener Friends (However I have been advised that you do not care to see any of those. Let me know if you change your mind!)
Timeline
On-Air Radio Personality
Audilous
07.2024 - Current
Production Director/Morning Show Host
POP RADIO 77 LLC
12.2022 - 05.2023
Radio Talk Show Host
Midwest Communications Inc, WHTC-AM
03.2004 - 08.2013
Evening Announcer
Soft Rock WLDR-FM
08.2003 - 10.2003
Operation Manager/Morning Show Host
Michigan Broadcasting, Oldies WMTE-FM, AC WKLA-FM
07.2002 - 03.2004
Production Director/Morning Show Host
Country KRCQ-FM Detroit Lakes Broadcasting Inc
02.2000 - 07.2002
Board Operator/Producer
KMPC-AM
05.1993 - 07.1994
Morning Show Host
Jazz KSDS-FM
04.1992 - 09.1994
Certificate Program - Technical Television Production
San Diego Community College District
Associate of Applied Science - Broadcast Journalism
George Washington Correspondence School
GED -
Helix High School
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