Alfred Woolfolk

Developing, implementing and managing the marketing strategies to continuously increase the company's market share and profitability.
Leading and driving the vision of the company's Brand/Marketing.
Developing a working process for the marketing department, monitor performance of marketing executives by providing visionary leadership, management, oversight and direction to them.
Working in close conjunction and partnership with relevant Media Agencies to close business opportunities.
Developing and executing plans and strategies in close collaboration with business teams including Executive Management.
Identifying marketing delivery gaps and opportunities; develop and execute plans to close the gaps and capitalize on the opportunities.
Overseeing all marketing activities for all assigned projects from planning to delivery and sustaining support to ensure that projects meet established business objectives, time and budget constraints.
Setting expectations for enforcing and maintaining a high level of brand/marketing standards, quality assurance and management of all campaign development, creative and production across the organization.
Providing weekly, monthly and quarterly analysis of revenue from all stations of the group
Outlining growth potential for the year and opportunity for increasing overall revenue in all stations.

• Created media kits and utilized promotional materials to meet specific strategic initiatives.
• Developed campaigns to increase public awareness of company and engage customers.
• Built strong relationships with media outlets and communications professionals to expand personal network.
• Boosted Social Media ratings by 300% through targeted social media marketing campaign

• Managing a portfolio of major accounts to achieve long-term success
• Developing positive relationships and handling customers’ needs with e-commerce websites, regional sales, and national business model
• Generating new sales using existing and potential customer networks
• Collaborate with Advertising Agency, Chamber of Commerce and Corporate marketing departments to create successful advertising programs
• Utilize Salesforce System to create data base of activity and sales funnel.
• Created proposals for new and repeat customer business transactions
• Developed sales strategy based on research of consumer buying trends and market conditions
• Forecasted sales and established processes to achieve sales objectives and related metrics
• Analyzed and reported on customer activity, business trends and areas of concern
• Handled highest volume account in South Jersey territory, generating more than $1million in revenue

• Own and hit/exceed annual sales targets within assigned territory and accounts
• Manage Sales group with sales reps and supervisors
• Develop and execute strategic plan to achieve sales targets and expand customer base
• Build and maintain strong, long-lasting customer relationships
• Partner with customers to understand their business needs and objectives
• Effectively communicated value proposition through proposals and presentations
• Understand category-specific landscapes and trends
• Reporting on forces that shift tactical budgets and strategic direction of accounts.
• Revitalized sales and marketing programs while achieving 128% in profits
• Drove team of 10 Sales Representatives direct reports in new item distribution, merchandising and supply management
• Developed pipeline utilization strategies and penetration processes to increase overall profitability by 130%
• Increased retail customer volume by 30% within first quarter

• Achieving growth and hitting sales targets by successfully managing sales team
• Designing and implementing strategic business plan that expands company’s customer base and ensure it’s strong presence
• Owning recruiting, objectives setting, coaching and performance monitoring of sales representatives
• Achieve growth and hit sales targets by successfully managing sales team
• Design and implement strategic business plan that expands company’s customer base and ensure it’s strong presence
• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Present sales, revenue and expenses reports and realistic forecasts to management team
• Identify emerging markets and market shifts while being fully aware of new products and competition status.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Resolved customer issues quickly to close deals and boost client satisfaction.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.

• Responsibilities include selling print newspaper and online (digital) advertising to local and regional business in Delaware Market Territory
• To solicit for new business, demonstrate solid presentation skills and close sale
• To make sure customers experience great service and enjoy their experience
• Consistently achieving monthly goal is expected
• Work with all levels of accounts in Delaware Market and surrounding area.
• Collaborated with Management team to construct interactive presentations and analyze processes, events and services
• Worked with models, drawings and sketches to design presentations to close new multimedia projects.

• Super Media, Super Yellow Pages, Superpages.com, and Super Pages Direct Mail are Super Media’s primary advertising mediums for small, mid-size and large businesses
• As Media Sales Consultant, was in field meeting and consulting with local and regional businesses
• Responsibilities include meeting and exceeding aggressive sales goals and overall objectives
• Demonstrated value of Super Media advertising to new and existing customers
• Through face-to-face contact serviced existing clients, to sell new programs, protecting and increasing existing advertising, and minimize decreases and cancellation.
• Created and presented media and advertising packages to prospective customers.
• Helped customers in determining design and layout of sold and spec ads.

• AT&T Interactive connects consumers and advertisers across multiple digital platforms; online, mobile, direct mail and even TV
• I was responsible for working with small, medium and large businesses to discover client needs and provide solutions
• Meeting and exceeding aggressive sales goals and overall objectives
• Demonstrated values of YellowPages.com advertising to new and existing customers
• Scheduled, organized and prioritize work to meet both customer and company goals and deadlines.
• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms

• Responsibilities include working with existing, prospective advertisers and advertising agencies to develop advertising strategies and sources of new business for this daily publication
• Responsible for building and executing effective advertising sales plan to achieve maximum production and profit goals with major account in Baltimore/Washington ,DC marketing area
• Develop key account by maintaining and growing relationship at regional and national account level.
• Monitored client satisfaction and prioritized issue resolution for superior customer experiences
• Determined revenue growth opportunities and enhanced service levels by closely monitoring developments in assigned accounts
• Achieved sales goals and service targets by cultivating and securing new customer relationships
• Closed complex sales with transaction value of $1.5 Million dollars.

• Responsibilities include selling and marketing Co-op Advertising programs with major manufacturers in Philadelphia Region
• Expanded manufacturer account base by working with variety of industries on co-op programs
• Created presentations to all levels of management
• Worked extensively to develop themes and targets to promote and foster new company ideas and strategies.
• Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time
• Conducted research and analyzed data to provide detailed reports on various business topics
• Updated spreadsheets and created presentations to support executives and boost team productivity