ALFREDO ARMENTA TARAZÓN
SALES EXECUTIVE
HOUSTON,TX
Summary
I’m a successful sales executive consistently achieving over-quota performance in a variety of business venues and demonstrating resourcefulness in bringing new client base and protocols to increase company revenue. I am motivated, self-starting individual who is articulate and persuasive in dealing with a diverse client base. Multi-faceted Regional Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 30-year progressive career background combined with dedication to corporate growth and development.
Multi-faceted Regional Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members.35-year progressive career background combined with dedication to corporate growth and development.
Overview
42
42
years of professional experience
Work History
Regional Sales Executive
TÜV Rheinland North America
06.2019 - 06.2025
- Sold services for testing and certification through the entire Northwest Coast and included Arizona, Colorado, Nevada, Oregon, Idaho, Montana and Utah
- Outside sales were 95% with inside sales was 5%
- Focus was on the aerospace aeronautics and the chemical industries
- Received inbound calls from customers requesting help to have their products certified
- Cold calling averaging 60 call a day, including conference calls with prospects
- Completed and sent out RFQs for future customers
- My average monthly sales quota was 230% over the monthly minimum
- Successful salesman of the year 3 years straight
- Largest signed contract was $10.2 million with JBL/ Hartman USA
- Work was done with 5% by phone 95% face to face
- In 06/2025 Company downsized resulting in layoffs of 150 employees.
- Communicated by phone, email and traveled for face to face contact for 20 accounts.
- Reviewed orders and client requests to streamline delivery services and resolve material shortages.
- Liaised between parent company and independent distributors.
- Generated leads through networking, cold calls and industry connections.
Outside/ Inside Sales Specialist
Arrow Electronics
02.2015 - 06.2019
- Received inbound calls from customers requesting electronical parts for Aerospace, Aviation and Military
- Completed and sent out RFQs, pricing for electronic and rare hard-to-find military parts
- Completed and processed purchases orders from customers
- Held weekly conference calls with customers regarding schedules, delivery dates and research for electrical entities providing technical support and customer satisfaction
- Submitted weekly company reports to executive team
- My average monthly quota was 175% over the required monthly company sales quota
- Top salesman of the month six times winning the salesman of the year of the year two times
- Work was done with 5% by phone 95% face to face
- Company re-structuring resulting in my layoff.
Outside & Inside Sales Account Executive
Zonar Connect
01.2013 - 01.2015
- Cold calling averaging 60 call a day
- Hired & trained all new sales employees for a team of 25 employees
- Up sell and upgrade present customers
- 25 years of CRM experience
- Troubleshoot issues for customers
- Networked in seeking new customers and underrepresented verticals
- Over $3 million in sales second year
- My average monthly sales performance was 275% over the monthly minimum
- Top salesman of the month 14 times with winning the salesman of the year for the year two times
- Work was done with 5% by phone 95% face to face
- In 2015, Zonar Connect was acquired by the German truck maker Freightliner resulting in massive layoffs for Zonar.
Director of Sales for Latin America
Serials Solutions
02.2009 - 01.2013
- Outside sales traveling throughout Mexico, Central and South America
- Strong strategic, technical and tactical sales skills—first to sell to non-academic companies
- Provided executive leadership in designing webinars, power point presentations to potential clients in Latin America
- Hired, trained and Managed sale teams for each South American country totaling 100 members
- Provided sales guidance, and weekly meetings
- Developed marketing materials in different languages specifically adapted to the business culture of Latin America
- Sales were $500,000-year 2009 to $25 million in 2013, to venues from Latin America and Caribbean islands
- Sold SaaS, utilized sales management, spreadsheets, pipeline management and forecasting
- Top salesman of the month 10 times and winning salesman of the year three times
- Work was done with 10% by phone 90% face to face
- Serials Solutions was acquired by the London based company ProQuest resulting to 65 employee layoffs.
Senior Account Executive
LexisNexis
03.1983 - 01.2009
- Acquired new business through consistent cold calls and up-sold to existing accounts
- Assisted in launching multiple new products for company, managing teams of ten inside sales members every month
- Developed game-changing launch of international service of process platform which earned the company over $10 million of revenue in the first six months
- By 2009, this program had record sales of $78 million
- Specialized industries pharma utilities, tech, chemical, gas and oil, petroleum & Patent law trademark
- The file and serve program included selling SaaS, utilized Sales Management, Spreadsheets, Pipeline Management and forecasting
- Oversaw the selling/training of Lexis Nexis File & Serve application to 3800 law firms across the United States
- My average monthly quota was 180% over the monthly company sales quota
- Average sale of application per law firm exceeded $ 55,000
- Work was done with 10% by phone 90% face to face
- In 2009, the company globally re-structured resulting in 210 layoffs in the U.S alone.
Education
Bachelor of Science - International Business Management
University of Arizona
Tucson, AZ04.1980
Skills
- Industry expertise
- Pipeline management
- Sales presentations
- Sales coaching
- Account management
- Analytical thinking
- Lead generation
- Budget management
- Relationship selling
Affiliations
- International Association of Administrative Professionals
- Lions Club
- Seattle Children's Hospital
- APICS – Association for Supply Chain Management
- Chicanos Por La Causa
- LULAC
- Mexican American Legal Defense
- Latin American Studies Association
- Association of Information Technology Professionals
- Toastmasters
- American Marketing Association
- American Medical Informatics Association
Languages
Spanish
Native or Bilingual
Portuguese
Full Professional
Timeline
Regional Sales Executive
TÜV Rheinland North America
06.2019 - 06.2025
Outside/ Inside Sales Specialist
Arrow Electronics
02.2015 - 06.2019
Outside & Inside Sales Account Executive
Zonar Connect
01.2013 - 01.2015
Director of Sales for Latin America
Serials Solutions
02.2009 - 01.2013
Senior Account Executive
LexisNexis
03.1983 - 01.2009
Bachelor of Science - International Business Management
University of Arizona
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