Alfredo Ulloa
Coral Gables
Summary
Dynamic business development and marketing professional with a strong understanding of sales processes, financial metrics, and operational systems. Bilingual in English and Spanish, leveraging native proficiency to enhance communication across diverse markets. Recognized for cross-functional leadership and partnership development, consistently driving growth through strategic initiatives and relationship building across the U.S., LATAM, and EMEA regions. Adept at navigating evolving market conditions while delivering measurable outcomes through effective client relationship management and strategic planning.
Overview
12
12
years of professional experience
Work History
Director of Operations & Business Development
Kreps PR & Marketing
03.2024 - Current
- Helped drive over 20% revenue growth through new business outreach, upsells, and retainer adjustments—especially with real estate clients
- Led development and presentation of high-value RFPs (starting at $1M), collaborating with internal teams and presenting to C-suite executives across real estate, pharma, and beauty sectors
- Increased client base by implementing business development strategies and delivering customized solutions that led to repeat engagements
- Negotiated, prepared, and signed client contracts, contributing to improved retention and revenue consistency
- Supported BrandStar’s roll-up strategy by serving as an operational and business development integrator across newly acquired marketing service companies
- Facilitated cross-selling opportunities between Kreps PR and BrandStar’s digital, video production, and content divisions to expand client offerings
- Participated in integration processes by learning new service capabilities and aligning them with Kreps PR’s client needs and growth strategies
- Acted as a liaison between Kreps PR and BrandStar leadership to ensure alignment in positioning, resourcing, and account strategy across shared clients
- Developed and executed a LinkedIn strategy that increased unpaid followers by 140% (1,300+), driving inbound opportunities and client engagement
- Built a scalable content framework including branded templates, a recurring calendar, thought leadership, and target prospect lists—reviewed every 3–6 months
- Oversaw internal marketing efforts and refined the agency’s positioning to better connect with prospective clients and media partners
- Co-hosted a public thought leadership forum with the Coral Gables Department of Economic Development to raise agency visibility in PR and digital marketing
- Managed day-to-day operations across departments, ensuring smooth coordination, account alignment, and efficient execution
- Introduced operational tools that reduced media outreach software costs by 30% while increasing productivity
- Handled office logistics including IT coordination, lease management, vendor communications, and travel planning
- Created and presented monthly executive dashboards to BrandStar leadership summarizing P&L, business development pipeline, and strategic initiatives
- Processed team commission reports, expense reimbursements, and credit card reconciliations to maintain department-level financial oversight
- Recruited and onboarded junior and senior team members, ensuring cultural fit and long-term alignment
- Served as HR liaison for a 20-person team, managing employee needs and performance in coordination with BrandStar’s centralized HR
- Negotiated cost-effective vendor and supplier contracts to reduce operational expenses
- Monitored departmental budgets and optimized use of internal resources
Self-employed
03.2020 - Current
- Strategic Alliances and partnerships with businesses and individuals. Bridging and cultivating connections in different industries and enabling new business opportunities.
Business Development Manager
Sofer Advisors
05.2023 - 02.2024
- Company Overview: Sofer Advisors is a young, boutique financial consulting firm specializing in business valuations, financial reporting, tax planning, litigation support, and succession planning for closely held businesses.
- Generated 500+ qualified leads through in-person networking, conferences, and COI outreach to lawyers, accountants, and financial professionals.
- Opened new requiring accounts with trust and estate attorneys, quoting six-figure combined annual projects.
- Represented the firm at key organizations such as ProVisors, Florida Lawyers Network and other local networking organizations.
- Conferences attended: ATO Palm Beach, ACG Capital Connect Tampa, NCBA Annual Estate Planning, Heckerling Institute Orlando, UBA Conference Naples.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
Business Development Specialist
Sales Empowerment Group
09.2021 - 10.2022
- Company Overview: B2B growth consulting firm providing outsourced sales, lead generation, sales training, and revenue operations for clients across industries such as tech, healthcare, and manufacturing.
- Generated over $2M in pipeline for clients including SEKO Logistics and BenchPrep.
- Awarded SEG Excellence Award and recognized as top performer in Q4 2021.
- Mentored junior peers and provided feedback on B2B enterprise sales processes.
- B2B growth consulting firm providing outsourced sales, lead generation, sales training, and revenue operations for clients across industries such as tech, healthcare, and manufacturing.
- Expanded client base by identifying and targeting new business opportunities through market research and analysis.
Operations Coordinator
Howard Hotels
02.2019 - 02.2020
- Coordinated and procured services for setup of 100+ guest-ready short-term rental units in Phoenix, AZ.
- Directly managed 40 short-term rentals in Jersey City, NJ.
- Analyzed OTA and corporate rental booking platforms to evaluate demand, competition, and pricing.
Sales & Marketing Assistant
Iconic Design Gallery
01.2017 - 01.2019
Marketing Department Student Assistant
Florida International University
08.2016 - 03.2018
Sales Associate
Banana Republic
01.2015 - 12.2015
Student Assistant (Academic Affairs Office)
Miami Dade College - Wolfson Campus
06.2013 - 12.2014
Education
B.A. - Business Administration, Marketing
Florida International University
03.2018
Skills
- CRMs
- Corporate communications
- Lead generation
- Proposal writing
- Process improvements
- MS Excel
- Vendor management
- Social Media
- Strategic planning and execution
- Sales training and leadership
- Revenue growth
- Key account management
Hobbies and Interests
- Golf
- Fine Art
- Interior Design
- Dogs
- Dining
- Networking
Timeline
Director of Operations & Business Development
Kreps PR & Marketing
03.2024 - Current
Business Development Manager
Sofer Advisors
05.2023 - 02.2024
Business Development Specialist
Sales Empowerment Group
09.2021 - 10.2022
Self-employed
03.2020 - Current
Operations Coordinator
Howard Hotels
02.2019 - 02.2020
Sales & Marketing Assistant
Iconic Design Gallery
01.2017 - 01.2019
Marketing Department Student Assistant
Florida International University
08.2016 - 03.2018
Sales Associate
Banana Republic
01.2015 - 12.2015
Student Assistant (Academic Affairs Office)
Miami Dade College - Wolfson Campus
06.2013 - 12.2014
B.A. - Business Administration, Marketing
Florida International University
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