ALHAJI KOITA
Houston,TX
Summary
I'm passionate about creating customer-first marketing strategies that drive engagement and long-term brand loyalty. I've led cross-functional teams to execute high-impact projects in marketing, digital strategy, and brand development. I specialize in turning insights into actions, managing projects from concept to delivery, and ensuring each campaign exceeds business goals. Let's connect if you're looking for someone who can lead with purpose and deliver results in dynamic marketing environments.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Strategic Consultant 2
Epsilon
08.2022 - 09.2024
- Led strategic brand planning for GSK's vaccine portfolio, including Bexsero, Menveo, Pediarix, Priorix, Rotarix, Engerix-B, and Boostrix, achieving a 15% increase in HCP engagement across campaigns .
- Developed and executed omni-channel marketing strategies using Veeva CRM and other vendor platforms to create HCP-targeted journeys, resulting in a 10% improvement in vaccination completion rates for pediatric patients .
- Collaborated cross-functionally with sales, creative, and analytics teams to integrate sales rep insights with Veeva CRM data, improving understanding of HCP needs and driving a 20% increase in tailored content effectiveness .
- Produced compelling marketing content (e.g., fact sheets, email campaigns, and website resources), adhering to compliance standards while increasing brand awareness among family practitioners by 25% year-over-year .
- Managed a $2M marketing budget , reallocating resources based on ROI analysis to prioritize high-performing initiatives, reducing overall campaign costs by 12% without sacrificing results .
- Directed cohesive brand messaging and oversaw creative projects, introducing new brand introduction pathways that drove a 30% increase in email click-through rates and HCP engagement.
- Presented data-driven performance insights to stakeholders using Excel and PowerPoint, facilitating executive decision-making and securing additional funding for successful campaigns.
- Overcame fragmented data challenges by developing a collaborative framework between sales reps and CRM systems, increasing efficiency in HCP targeting and reducing lead time for campaign execution by 15% .
Multi-Channel Marketing Consultant
Indegene
04.2021 - 03.2022
- Conceptualized and executed omnichannel HCP and patient engagement campaigns across digital channels, websites, email campaigns, IVRs, and print, achieving a 15% increase in engagement during the campaign period .
- Provided strategic guidance and project management to deliver integrated campaign experiences, ensuring a 100% on-time delivery rate for all initiatives .
- Led onshore and offshore teams to deploy over 500,000 HCP emails for Incyte's Opzelura (dermatology) brand, supporting a successful new indication launch in 2022 .
- Designed and implemented an Interactive Voice Response (IVR) system , driving a 10% increase in call engagement rates during DTC campaigns aired post-Super Bowl 2022.
- Managed a SharePoint repository with over 1,000 files, ensuring version control and improving document accessibility for internal and external stakeholders.
- Collaborated with operations and brand teams to execute the Now Approved campaign for Zynyz (oncology), contributing to a 20% increase in HCP awareness within the first quarter post-launch .
- Developed and deployed promotional email campaigns for Genmab's Epkinly (oncology), achieving a 10% increase in open rates during the launch phase.
- Implemented process improvements that reduced campaign execution times by 10%, enhancing team efficiency during a high-velocity timeline .
- Guided clients in redefining success metrics , aligning goals with data-driven insights and achieving a 5% improvement in campaign ROI .
- Mentored colleagues on marketing best practices, fostering a collaborative team environment and improving project delivery outcomes.
- Built strong relationships with internal teams and stakeholders , ensuring alignment on strategic goals and maintaining a positive client satisfaction rate .
- Analyzed business needs and identified strategic requirements , enabling successful execution of omnichannel initiatives and streamlining workflows for future campaigns .
Media Planner Manager
CMI Media
07.2019 - 03.2021
- Directed and mentored a team of media planners , including Associate Media Planners, fostering a culture of growth and achieving a 15% improvement in team efficiency through skill development and streamlined workflows.
- Achieved staff billable targets , driving team performance and maintaining a 98% client satisfaction rate through proactive communication and results-oriented planning.
- Oversaw media strategy for Janssen Pharmaceuticals' key brands, including Symtuza, Spravato, Xarelto, Stelara, Tremfya, Simponi Aria, Uptravi, and Opsumit, implementing data-driven campaigns that exceeded KPIs by 10% on average .
- Managed project budgets across multiple therapeutic areas, reallocated funds effectively, and achieved a 5% cost savings while maintaining campaign quality and delivery timelines.
- Optimized media performance through programmatic and paid social channels using DSPs and media technology partners, driving a 20% increase in audience reach and improving campaign efficiency.
- Led campaign setup and trafficking across digital platforms, ensuring seamless launches with 100% compliance during pre-launch QA and mitigating risks effectively.
- Produced performance reports for programmatic channels, delivering actionable insights that improved ROI by 15% and strengthened targeting strategies.
- Collaborated with cross-functional teams to integrate creative, data analytics, and account management inputs, achieving cohesive and high-impact media strategies.
- Developed client-centric approaches , providing regular updates and strategic recommendations, which resulted in a renewal rate of over 95% for key accounts .
- Applied strategic decision-making to manage complex projects, balancing client objectives with market trends to deliver campaigns that consistently aligned with brand goals.
- Analyzed performance data and leveraged insights to refine campaign strategies, optimizing ROI and maintaining accuracy across channel analytics with data science collaboration.
Account Manager
Diamond Edge Communications
08.2018 - 05.2019
- Led a team of media professionals to enhance Klein College's study abroad program, Klein GO, fostering a 20% increase in student interest through strategic marketing initiatives.
- Developed and executed tailored media plans that leveraged data-driven insights, increasing engagement with target audiences by 15% across digital channels .
- Maintained strong relationships with stakeholders , providing weekly updates and addressing challenges proactively to ensure alignment and a 98% satisfaction rate among internal and external partners.
- Created innovative marketing campaigns that transformed students' perceptions of studying abroad, resulting in a 25% boost in program awareness within the first six months.
- Streamlined team workflows , optimizing access to media assets and improving project efficiency by 30%, ensuring all deadlines were consistently met.
- Introduced engaging content strategies , showcasing program benefits through compelling visuals and storytelling, leading to a measurable increase in student inquiries about Klein GO.
- Fostered a collaborative and creative team environment , driving performance that consistently exceeded project goals and enhanced the overall success of the program.
Education
Bachelor of Science - Marketing
Temple University
Philadelphia, PA05-2019
Skills
- Omni-Channel Marketing
- Strategy Planning & Development
- Project & Campaign Management
- Business & Reporting analysis
- Digital Transformation
- Organizational development
Websites
Certification
- Certified Customer Experience Professional (CCXP)
- Data Analytics Certification (SQL, PowerBI, Tableau)
- Healthcare Project Management Certificate
Timeline
Strategic Consultant 2
Epsilon
08.2022 - 09.2024
Multi-Channel Marketing Consultant
Indegene
04.2021 - 03.2022
Media Planner Manager
CMI Media
07.2019 - 03.2021
Account Manager
Diamond Edge Communications
08.2018 - 05.2019
- Certified Customer Experience Professional (CCXP)
- Data Analytics Certification (SQL, PowerBI, Tableau)
- Healthcare Project Management Certificate
Bachelor of Science - Marketing
Temple University
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