ALI ALSUDANI
Vergennes,VT
Summary
Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional. Customer-focused Retail Associate with solid understanding of retail dynamics, marketing and customer service. Offering 4 years of experience providing quality product recommendations and solutions to meet customer needs and exceed expectations. Demonstrated record of exceeding revenue targets by leveraging communication skills and sales expertise.
Overview
11
11
years of professional experience
Work History
Digital Marketing Specialist
Saia LTL Freight
10.2023 - Current
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Manages social media strategy, including content creation, engagement and audience acquisition.
- Analyzes online reputation across multiple platforms and reports and improvement strategies.
- Oversees agency-managed paid media campaigns to ensure strategy alignment, cost-effectiveness, and adherence to the budget.
- Manages digital media channels and extracts insights to provide recommendations that drive performance improvements.
- Collaborates with agencies to execute the organization’s brand and employee engagement strategies across various communication channels.
- Utilizes the collective expertise of diverse team members for content development.
Digital Marketing Specialist
KM Agency
10.2018 - 08.2023
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Devised effective link-building campaigns to increase website authority and visibility.
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
- Helped clients develop website portals and social media pages to promote businesses.
- Managed relationships with external vendors, ensuring timely delivery of high-quality assets for various digital marketing initiatives.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Researched and analyzed industry trends to inform search marketing strategies.
- Optimized website content and images to improve search engine rankings.
- Designed paid client ads for use on diverse social media platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Evaluated market trends to stay current on consumer and competitor changes.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Created customized marketing materials to increase product awareness.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Created content strategies for digital media.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Organized and detail-oriented with a strong work ethic.
Website Developer
Pursuant Health
04.2015 - 09.2017
- Participated in pre-project analysis and technical assessments to develop user-friendly interface and correct functionality to meet business objectives.
- Managed all project and web strategic planning for marketing and web development team.
- Analyzed business requirements, including evaluation of systems specifications for client websites.
- Created web materials such as images and redirect links for use in marketing and email campaigns.
- Determined job priorities for multiple projects and communicated sequencing, priorities and timelines to entire team.
- Worked closely with brand and marketing teams across organizations to promote specific websites.
- Increased web traffic by improving navigation, creating dynamic media sections and adding social media plugins.
- Developed unique website and logo using Adobe Illustrator to strengthen company brand and identity.
- Designed visual and graphic images to use on multiple platforms.
Digital Marketer
Expeditors International
01.2013 - 04.2015
- Outlined research findings in detailed documentation to support decision making by project managers, clients and other marketing team members.
- Collected and analyzed consumer data, including demographics, preferences and purchasing trends.
- Measured marketing, advertising, and communications program performance and developed strategy.
- Gathered competitor data, analyzing pricing, product sales and marketing strategies.
- Produced marketing graphics that were attractive and high-quality using Adobe Creative Suite.
- Managed customer digital marketing strategies to meet client goals and objectives.
- Managed client marketing strategies and product promotion campaigns.
- Assessed consumer needs and buying habits to identify potential markets and product demand variables.
Education
Google Certificates - Data Analytics
Google Data Analytics Certificates
OnlineGoogle Certificate - Digital Marketing & E-commerce
Google Digital Marketing & E-commerce Certificate
OnlineMBA - International Trade
University of Canterbury
New Zealand08.2013
Skills
- Campaign development experience
- Background in digital marketing
- Survey coordination
- Expert in Canva ,Photoshop, Shopify, facebook ads, Snapchat ads, Tik tok ads
- Pricing structures knowledge
- Customer demographics understanding
- Promotions planning skills
- Data collection processes
- Marketing strategy
- Sales strategy familiarity
- Consumer trend analysis
- Flexible
- Coordination
- Project planning
- Team building
- Understanding
- Quick Learner
- Inventory control procedures
- Cash handling accuracy
- Merchandising knowledge
- Cash register operation
- Product Sales
- Strategic planning
- Business development
- Negotiation Tactics
- Financial records analysis
- Documentation and recordkeeping
- Sales development
- Excellent communication skills
- Sales expertise
- Money handling
- Listening skills
- Client account management
- Outgoing personality
Accomplishments
- Created highly effective new websites that significantly impacted efficiency and improved operations.
- Created 10+ websites for marketing and selling using facebook ads and other social media effective marketing and advertising.
- Communicated with social media influencers for ads and marketing.
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Timeline
Digital Marketing Specialist
Saia LTL Freight
10.2023 - Current
Digital Marketing Specialist
KM Agency
10.2018 - 08.2023
Website Developer
Pursuant Health
04.2015 - 09.2017
Digital Marketer
Expeditors International
01.2013 - 04.2015
Google Certificates - Data Analytics
Google Data Analytics Certificates
Google Certificate - Digital Marketing & E-commerce
Google Digital Marketing & E-commerce Certificate
MBA - International Trade
University of Canterbury