Ali Arfa
Results Driven Sales Leader
Staten Island,NY
Summary
Hardworking, results-driven sales closer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities. Goal-oriented manager with distinguished experience in sales and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
25
25
years of professional experience
1
1
Language
Work History
Director of Sales
Domus Funding
New York, New York
10.2022 - Current
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
Branch Sales Manager
Network Capital Funding
New York, NY
09.2020 - 10.2022
- Resolved customer complaints to maintain high level of satisfaction.
- Managed branch sales, customer service, finances and recordkeeping.
- Worked directly with customers and associates to handle internal and external complaints and objections.
- Increased branch revenue by 36% through automated CRM and metric management. Received regional branch recognition award for 55% sales increase.
- Set pricing strategy and discount rates.
- Interviewed, hired and developed team of 30.
- Increased sales by 48% through effectively training employees, closely monitoring regional and local markets and managing inventories.
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Developed and executed sales presentations as well as both internal and external product training workshops.
- Sold products by developing relationships with network of Real Estate professionals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Streamlined loan origination procedures and loan submission tasks by implementing Salesforce CRM.
- Maintained up-to-date knowledge of mortgage guidelines and products and performed competitor analysis.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Increased sales revenue 33% in 2020 and 31% in 2021 while producing over $355 Million annually.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
VP of Mortgage Lending
Guaranteed Rate
Sacramento, CA
07.2017 - 08.2020
- Resolved customer complaints to maintain high level of satisfaction.
- Managed branch sales, customer service, finances and recordkeeping.
- Worked directly with customers and associates to handle internal and external complaints and objections.
- Increased branch revenue by 42% through streamlining loan originations through Velocify CRM.
- Maintained involvement in community affairs to foster and promote favorable bank image and public trust.
- Interviewed, hired and developed team of 22.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Prepared sales presentations for clients showing success and credibility of products.
- Hired, supervised and coached 22 employees on sales strategies to optimize performance.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Built relationships with customers and community to establish long-term business growth.
- Capitalized on solutions presented by Salesforce CRM software to enhance lead prospecting and sales management.
- Developed strategic plans for day-to-day financial operations.
- Recruited, interviewed and hired 22 employees and implemented mentoring program to promote positive feedback and engagement.
Producing Branch Manager
Dignified Home Loans
Folsom, CA
11.2016 - 05.2017
- Boosted sales and customer loyalty through incentive programs.
- Forecasted trends and recommended improvements based on financial risk analyses.
- Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies.
- Implemented service improvements to enhance sales cycle.
Producing Branch Manager
Banc Of California
Sacramento, CA
05.2015 - 11.2016
- Boosted sales and customer loyalty through incentive programs.
- Forecasted trends and recommended improvements based on financial risk analyses.
- Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies.
- Implemented service improvements to enhance sales cycle.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent and skill set.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring and termination processes and coaching employees on company protocol and payroll operations.
- Maintained friendly and professional customer interactions.
- Submitted loan applications to underwriter for verification and recommendation.
- Assessed employee performance and developed improvement plans.
- Compiled database of loan applicants' credit histories, financial statements and other financial information.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Identified partnership opportunities and established favorable business connections.
- Evaluated project applications and verified with outline specifications to approve, reject and recommend adjustments.
- Resolved various issues impacting sales management and business operations.
- Maintained confidentiality of bank records and client information to prevent mishandling of data and potential breaches.
- Consulted customers to boost product sales and services.
- Developed and delivered polished sales presentations in order to highlight product and service quality.
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Launched new training program to boost employee skills and staff retention rate.
- Reviewed and edited loan agreements to enhance clarity and monitor compliance with requirements.
- Generated financial and operational reports to assist management with business strategy.
- Engaged employees in business processes with positive motivational techniques.
- Gathered and reviewed customer feedback to improve operations.
- Examined customer loan applications for loan approvals and denials.
Retail Sales Development Manager
Sierra Pacific Mortgage-company Nmls #1788
Folsom, CA
05.2012 - 05.2015
- Created visual store strategy based on market trends.
- Developed growth strategies for network of 75 retail branches nationally.
- Led new branch construction projects for 21 new branches.
- Promoted sales of home loansto achieve revenue targets, bringing in $1.5 Billion in 2014 year.
- Performed analysis of competition to determine strengths and weaknesses as compared to mortgage emerging markets.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Hired, supervised and coached 150 employees on sales strategies to optimize performance.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Orchestrated successful promotional strategies, boosting revenue 65%.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Streamlined application procedures and submission tasks by implementing Vantage CRM.
- Built relationships with customers and community to establish long-term business growth.
- Drove sales by developing multi-million dollar contract sales.
- Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Communicated product quality and market comparisons by creating sales presentations.
- Investigated and integrated new strategies to expand business operations and grow customer base.
- Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
- Prepared sales presentations for clients showing success and credibility of products.
- Created and launched new online marketing strategies, resulting in 65% sales increase.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Facilitated business by implementing practical networking techniques.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
- Owned all aspects of sales planning, development and team and account management nationally
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
- Implemented systems and procedures to increase sales.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Trained 150 new sales representatives on sales strategies and processes to reduce process gaps.
- Developed and executed sales presentations as well as both internal and external product training workshops.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Capitalized on solutions presented by Salesforce & VelocifyCRM software to enhance lead prospecting and sales management.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Directed sales support staff in administrative tasks to help sales reps close deals.
Chief Executive Officer
Platinum Equity Group
El Dorado Hills, CA
02.2004 - 10.2012
- Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
- Increased company revenue $152.5 Million annually through aggressive new market strategies.
- Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
- Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
- Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.
- Worked with department heads to address team needs and offer high-level support for everyday operations.
- Directed market expansions to propel business forward, meet changing customer needs.
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Addressed employee and managerial concerns and implemented corrective actions to promote compliance.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- Procured and coordinated new resources to achieve sales targets within optimal timeframes.
- Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Established foundational processes for business operations.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
- Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
- Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
Branch Manager
Ameriquest Mortgage - Portfolio Retention
Rancho Cordova, CA
01.2001 - 01.2004
- Forecasted trends and recommended improvements based on financial risk analyses.
- Boosted sales and customer loyalty through incentive programs.
- Reviewed and edited loan agreements to enhance clarity and monitor compliance with requirements.
- Maintained confidentiality of bank records and client information to prevent mishandling of data and potential breaches.
- Implemented service improvements to enhance sales cycle.
- Generated financial and operational reports to assist management with business strategy.
- Compiled database of loan applicants' credit histories, financial statements and other financial information.
- Examined customer loan applications for loan approvals and denials.
- Assessed employee performance and developed improvement plans.
- Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Engaged employees in business processes with positive motivational techniques.
- Launched new training program to boost employee skills and staff retention rate.
- Gathered and reviewed customer feedback to improve operations.
- Complied with regulatory guidelines and requirements.
- Identified partnership opportunities and established favorable business connections.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent and skill set.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring and termination processes and coaching employees on company protocol and payroll operations.
- Submitted loan applications to underwriter for verification and recommendation.
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Evaluated project applications and verified with outline specifications to approve, reject and recommend adjustments.
- Consulted customers to boost product sales and services.
- Developed and delivered polished sales presentations in order to highlight product and service quality.
- Maintained friendly and professional customer interactions.
- Resolved various issues impacting sales management and business operations.
- Completed filings and upheld strict compliance with regulatory agencies and supervisors.
Mortgage Loan Originator
J Morgan Funding
Folsom, CA
02.1998 - 01.2001
- Collaborated with sales agents, financial planners and accountants to attract clients and enhance beneficial partnerships.
- Resolved discrepancies between borrowers, lenders and financial institutions with detail orientation and efficiency.
- Reviewed loan files and updated to match current standards.
- Worked with underwriters to fix application problems and resolve issues.
- Collected information from banks, institutions and employers to assess applicant eligibility.
- Interviewed applicants to assess loan requirements before suggesting offers.
- Updated borrowers through each step of loan application, approval and closing processes while remaining attentive to customer needs.
- Prepared documents for customers, submitting and overseeing through each step of closing process.
- Assisted credit officers with loan applications to originate 200 loans.
- Oversaw scheduling of timely loan closing to satisfy home builder and borrower needs.
- Implemented sales strategies that established relationships with realtors and CPAs.
- Fielded customer complaints and provided solutions.
- Explained different types of loans pertaining to client situations.
- Obtained copies of applicants' credit histories and reviewed paperwork to determine feasibility of granting loans.
- Monitored pipelines to track and log status of loans.
- Helped college students obtain financial aid through loan programs.
- Explained very technical financial information to applicants in easy to understand language.
- Proactively identified solutions for customers experiencing credit issues.
- Assisted clients with improving financial health by counseling on issues such as excessive spending and borrowing.
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Compiled closing packages for drafting and presentation accuracy.
- Supervised loan personnel and motivated to maintain customer service and performance standards.
- Developed prospects for new loans by conducting 650 cold calls weekly.
- Established plans and payoffs for customers' loans, prioritizing control of overall costs.
Skills
Sales training and leadership
[Type] marketing
Pipeline development
Coaching and mentoring
Analytical problem solver
Accomplished manager
Strategic planning
Solution selling
Trained in consumer marketing
Sales Reporting
Systems and software programs
Direct sales
Sales processes
Strategic account development
Sales presentations
Database Management
Review of contracts
Account management
New Business Development
B to B sales
Business development and planning
Extensive personal network
Territory Management
Vendor management
Strategic and financial planning
Human resources knowledge
Staff Management
Financial analysis and reporting
Sales professional
Data trending
Cost control and reduction
Reporting familiarity
Process implementation
Relationship building and management
FHA loan process background
Business development expertise
Strong team-builder
Documentation
Business Development
Marketing
Approachable
Product training
Verbal/written communication
Project Management
Revenue Generation
Key performance indicators
Goals and performance
Proficient in MS Office
NMLS licensed
Financial transactions expertise
Good Telephone Etiquette
Problem-Solving
Cultural Awareness
Organization and Time Management
Financial analysis aptitude
Business growth and retention
[Type] sales techniques
Recruitment and selection
Goal Setting
Trend Analysis
Networking expertise
Competitive analysis
Market development
Sales leadership
Forecasting
Contract negotiations
New business acquisition
Staff Training
Performance reviews
Team development
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
"A Good Plan, Violently Executed Now, Is Better Than a Perfect Plan Next Week"
Gen. George Patton
Timeline
Director of Sales
Domus Funding
10.2022 - Current
Branch Sales Manager
Network Capital Funding
09.2020 - 10.2022
VP of Mortgage Lending
Guaranteed Rate
07.2017 - 08.2020
Producing Branch Manager
Dignified Home Loans
11.2016 - 05.2017
Producing Branch Manager
Banc Of California
05.2015 - 11.2016
Retail Sales Development Manager
Sierra Pacific Mortgage-company Nmls #1788
05.2012 - 05.2015
Chief Executive Officer
Platinum Equity Group
02.2004 - 10.2012
Branch Manager
Ameriquest Mortgage - Portfolio Retention
01.2001 - 01.2004
Mortgage Loan Originator
J Morgan Funding
02.1998 - 01.2001