ALI DANISH MALIK
DOHA
Summary
With over 20 years of experience, I have successfully enabled organizations to become data-driven through the implementation of data science, AI, and machine learning techniques. I was honored with the prestigious "Analytics Leader of the Year" award at the Middle East AI & Analytics Summit in 2024, and have received multiple international awards throughout my career. As a meticulous data scientist, I excel in compiling, transforming, and analyzing complex information using cutting-edge software. Additionally, I possess a strong proficiency in machine learning and have effectively managed data analysts and data science teams to drive significant business impact.
Overview
20
20
years of professional experience
5
5
Certification
Work History
Head of Analytics & Artificial Intelligence
Ooredoo Qatar
03.2019 - Current
- Leading a shared function to look after the Analytics & Data Science(AI/ML) Portfolio at Ooredoo Qatar for GSM and Fixed Network/TV Business for B2C/B segments
- Ownership of AI/ML Use Cases rollout for Ooredoo Qatar
- 5.5 M USD savings under revenue protection using AI/ML based Customer churn prevention & Upsell program since 2023.
- Collaborated with internal and external stakeholders to understand client's business situation and develop data-driven analytic solutions and insights to direct marketing strategies.
- Development of state-of-the-Art ML based Competitor Intelligence Framework to predict Product, Value segment and nationality of customers of other operators in the industry
- Rolled out AI/ML based NBO Model for Prepaid CVM
- Development of Smart Network Rollout using Data Science techniques for 2023 -24
- 5X Lift for Pre to Post Migration Prediction Model for higher Customer Lifetime Value
- Implementation and rollout of Unified Customer Segmentation at Retail & Contact Center Channel
- AI/ML based Top line/Revenue Forecast Prediction to keep the business on track
- Initiated a new revenue stream by setting up DaaS(Data as a Service) and onboarded our 1st customer
Head of BI & Data Science
Telenor Pakistan
04.2018 - 03.2019
- Leading a department of 80 resources and transforming Telenor into a data driven analytical organization across all strategic functions
- Leading Data Science and ML function to understand customers, design personalized offers/campaigns recommendations (cross selling / upselling) and digital content personalization to enhance customer experience and value
- Leading technical functions in Analytics to develop cutting edge analytics tools that deliver business value
- Designing and executing Big Data and Digital Analytics Strategy to develop 360 degree Customer View
- Ensuring Telenor remains cutting edge in Analytics with cost efficient, state of the art and innovative solutions
Senior Manager – Applied Analytics & Data Science
Telenor Pakistan
04.2017 - 07.2018
- Leading a team of Sixteen (16) resources including BI Professionals, Big Data Engineers & Data Scientists
- Implementation of 17 Use Cases for Customer’s Network Experience Improvement through AI/ML and Big Data (Using HortonWorks & Teradata Appliance)
- Handling Massive Volumes in Big data i.e
- 36 Billion Transactions a day
- Big Data Analytics Enablement of Call Center Agents for better customer satisfaction
- 3Million Product Sales per month using Real Time Contextual Marketing Use Cases on Facebook, SMS and Mobile Apps by using Next Best Offer (NBO) Model in SAS Marketing Suite
- Data Science Initiatives to improve the First Call Resolution at Customer Care Channels through Next Best Information (NBI), Social Network Analysis, Behavior Segmentation, Mobile App Adoption Models
- Serving the Enterprise through Real Time Analytics within Mobile Apps Using APIs
Senior Manager – Business Intelligence
Telenor Pakistan
09.2014 - 04.2017
- My role included introducing Big Data Analytics, Analytical Applications and technologies, lead the delivery of BI projects and initiatives in the domain of AI/ML, Big Data, Real Time Contextual Marketing and Digital Analytics
- 10 M USD RFQ Completion and Rollout for complete BI stack including DWH, OLAP, Campaign Management, Advanced Analytics and Big Data evaluating Five (05) BI Vendors
- Calculating and presenting Omni Channel Next Best Offer (NBO) to Telco customers using SAS Real-Time Decision Manager (SAS RTDM) and utilizing Advanced Analytics ML Models
- Data Usage Analytics using Deep Packet Inspection (DPI) data
- In addition, Subscriber Level Network Experience analytics development and utilization to reduce churn and improve customers network experience
Development Manager – Business Intelligence
Telenor Global Shared Services
08.2011 - 08.2014
Professional Services Consultant- Business Intelligence
NCR Solution Middle East LLC.
05.2008 - 08.2011
Professional Services Consultant- Business Intelligence
Teradata Global Consulting Center
10.2004 - 04.2008
Education
Professional Certificate - Data Science And Analytics
Massachusetts Institute of Technology
Boston 06-2025
Data Science and Big Data Analytics
Massachusetts Institute of Technology
03.2018
BS - Computer Science
National University of Computer and Emerging Sciences
12.2002
Skills
- AI based Data Analytics
- Data Science
- Machine Learning Expertise
- Business Analysis
- Team Management
- Data Integration Expertise
- Digital Analytics
- CVM Implementation Support
- Business intelligence
- Big data management
- Statistical modeling
Accomplishments
Presenter at Web Summit 2025 held in Doha, Qatar - Session titled "AI Based Customer Engagement"
Innovative Analytics Leader of the Year Award at 8th Middle East Analytics and AI Summit 2024
Excellence in AI Driven Data Analytics Award at 8th Middle East Analytics and AI Summit 2024
Guest Speaker at Data Partnerships Summit by Ministry of Communication held in Sep 2023 at Qatar National Library, Doha, Qatar.
Guest Speaker at Middle East Analytics and AI Summit 2022
Finalist for Big Data Excellence Award held in Atlanta, USA 2016
1st Prize: (Database Applications) at Bits Bytes and Color SW Competition held in Islamabad, Pakistan 2002
1st Prize: (Education/Entertainment Category) at National Software Competition held in Islamabad 2002
Certification
- Certified Business Intelligence Professional (CBIP), 06/01/13, Munich, Germany, Completed Data Analysis and Design track by successfully clearing all 3 exams in a single day at TDWI Conference Munich, Germany.
- Strategy Execution Program (SEP), 10/01/16, INSEAD
Research Papers And Seminars
- Research paper titled ‘Dev. and Use of a Low Cost OLAP Tool for Analyzing Agricultural Data’ in 8th World Multi-Conf. on Informatics, Orlando, Florida, USA, July 18 – 21, 2004.
- Submitted Project Proposal titled ‘OLAP- a Decision Support System according to the needs of Agriculture Sector of Pakistan’ to E-Government Directorate, Islamabad.
Organizational Awards
- Employee of the Quarter – Q3 2022 at Ooredoo Qatar
- Champion Team of the Month June 2020 at Ooredoo Qatar
- Commercial Champion Employee 2018 at Telenor Pakistan
- Winning Instinct Award - Q3, 2015 for Commercial Division at Telenor Pakistan
- Associate of Q2 2007 at Teradata Global Consulting Center (GCC)
Timeline
Head of Analytics & Artificial Intelligence
Ooredoo Qatar
03.2019 - Current
Head of BI & Data Science
Telenor Pakistan
04.2018 - 03.2019
Senior Manager – Applied Analytics & Data Science
Telenor Pakistan
04.2017 - 07.2018
Senior Manager – Business Intelligence
Telenor Pakistan
09.2014 - 04.2017
Development Manager – Business Intelligence
Telenor Global Shared Services
08.2011 - 08.2014
Professional Services Consultant- Business Intelligence
NCR Solution Middle East LLC.
05.2008 - 08.2011
Professional Services Consultant- Business Intelligence
Teradata Global Consulting Center
10.2004 - 04.2008
BS - Computer Science
National University of Computer and Emerging Sciences
Professional Certificate - Data Science And Analytics
Massachusetts Institute of Technology
Data Science and Big Data Analytics
Massachusetts Institute of Technology
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