Ali DeLegge

Core member of the SEO team- responsible for identifying areas of improvement on the company websites, strategizing a technical approach to website optimization, educating the marketing team on the importance of SEO, on a local and global scale, and closely analyzing results using various metrics. CO-led optimization efforts following major rebranding, which included the creation of a new company URL and website.

• Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
• Performed thorough technical audits to identify issues impacting site performance and provided actionable recommendations for improvement.
• Boosted brand visibility by developing engaging content optimized for search engines and users alike.

• Consulted C-Level Executives of large household name franchises on strategic marketing efforts, specifically providing guidance on local search efforts and educating CMO's on the correlation between a positive online reputation, and new franchise-owner lead generation.

• Summer internship assisting the marketing & communications department during a large corporate rebranding effort
• Responsibilities included strategic and creative redesign of the company website and collateral.

• Led a dynamic marketing team in multiple efforts including, but not limited to: generating outside sales, cultivating a strong brand reputation in a new market, pioneering digital marketing efforts, and implementing strategies that led to consecutive sales increases of at least 17% year over year (2006-2013).