Ali Pompey
Odenton,MD
Summary
Detail-oriented and motivated Executive Marketing Assistant with a proven track record of improving customer satisfaction and enhancing media outreach. Adept at utilizing extensive knowledge of marketing tools and copywriting skills to improve sales strategies. Possesses excellent oral and written communication skills to effectively support marketing teams.
Overview
8
8
years of professional experience
Work History
Executive Marketing Assistant
Intrinsic Digital
07.2024 - Current
- Proofread marketing collateral ahead of printing to eliminate errors.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Updated spreadsheets with statistical, financial and non-financial information.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Tracked key performance indicators to measure success of campaigns.
- Collaborated with cross-functional teams to develop and implement market research strategies.
Associate Marketing Manager
Renewal by Andersen
06.2023 - 07.2024
- Develops and implements marketing strategies, leading to measurable increases in customer engagement.
- Conducts market analysis to identify trends, optimizing marketing efforts to target high-value customer segments.
- Works closely with sales and product teams to align marketing strategies, boosting overall customer satisfaction rates.
- Analyzes campaign performance metrics using Qlik and Excel, providing actionable insights to optimize future marketing strategies and improve ROI.
- Supervised, scheduled and trained department employees and participated in employee performance appraisals and hiring processes.
- Interviewed and hired Marketing Representatives to grow the team.
- Developed training material and redesigned training program for the onboarding of new Marketing Representatives.
Assistant Manager of Guest Experience
lululemon
02.2022 - 01.2023
- Built talented team through hiring and training new associates.
- Planned and executed internal and external marketing events.
- Developed training program to inspire sales associates and maintain performance levels.
- Applied data analysis to tasks, identifying business challenges and designing potential operational enhancements using PowerBI.
- Examined and analyzed current marketing strategies.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Utilized effective marketing techniques to increase brand recognition.
Assistant Manager
Lululemon
08.2021 - 02.2022
- Conducted interviews to assess applicants relevant knowledge, skills, experience and aptitudes.
- Led development of marketing collateral to support marketing plans for store.
- Created and delivered HR training sessions to staff, managers and executives.
- Created and managed marketing budget and monthly reporting.
- Developed and monitored employee recognition programs.
- Developed and implemented onboarding and orientation programs for new employees.
Assistant Manager
Lululemon
02.2021 - 08.2021
- Managed and developed sales team.
- Strengthened performance by applying excellent program and project leadership skills.
- Designed, developed, and implemented successful recruitment process to fill more than 15 vacancies.
- Created and implemented forward-thinking initiatives to improve employee engagement.
- Distributed employee engagement surveys to identify areas of improvement.
Assistant Manager
Lululemon
08.2019 - 02.2021
- Oriented newly hired employees by providing company information, facilitating onboarding processes and establishing position-related requirements.
- Met with managers to discuss vacancies, applicant qualifications, and characteristics of top candidates.
- Collaborated with legal and compliance teams to review paperwork, obtain feedback, and procure available information for new training processes.
- Recruited top talent to maximize profitability.
Key Leader
Lululemon
10.2016 - 08.2019
- Counted registers and cleaned and secured shop at end of shift.
- Listened to and addressed customer concerns using creative problem-solving in accordance with company guidelines.
- Assisted with scheduling, interviewing, and other administrative tasks to boost success successful store.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Cross-trained existing employees to maximize team agility and performance.
- Collaborated with hiring managers to identify department hiring needs, recruitment sources and qualified applicants.
Education
Bachelor's of Arts in Psychology & minor in Biology -
University of Maryland Baltimore County
05.2020
Skills
- Leadership
- Marketing strategy implementation
- Multi-channel marketing
- Hubspot
- Asana
- PowerBI
Timeline
Executive Marketing Assistant
Intrinsic Digital
07.2024 - Current
Associate Marketing Manager
Renewal by Andersen
06.2023 - 07.2024
Assistant Manager of Guest Experience
lululemon
02.2022 - 01.2023
Assistant Manager
Lululemon
08.2021 - 02.2022
Assistant Manager
Lululemon
02.2021 - 08.2021
Assistant Manager
Lululemon
08.2019 - 02.2021
Key Leader
Lululemon
10.2016 - 08.2019
Bachelor's of Arts in Psychology & minor in Biology -
University of Maryland Baltimore County
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