Ali Randall

• Development and editing of all public-facing communications including advertising, website copy, marketing collateral, email blasts, monthly newsletters, and more
• Media relations (local, national, and industry trade press) and securing positive broadcast, online, and print press coverage for YWCA Boulder County and its people, programs, and services
• Social media strategy, posting, and follower engagement, including all of YWCA Boulder County's social media channels (Facebook, Instagram, LinkedIn, Twitter, and YouTube)
• Planning and coordination of staff celebrations and corporate culture activities
• Interacting with organization's program participants, donors, and volunteers
• Helping to plan and implement annual fundraising events

Co-founder and principal of Daisy Public Relations, a boutique PR agency focused on helping local and national brands and businesses tell their story in broadcast, print, and online media outlets and across social media channels

Responsibilities include:
• Development and implementation of communications, social media strategies, and marketing for consumer/lifestyle companies, food and dining establishments, beer/wine/spirit manufacturers, retail businesses, and tech companies
• Representing a variety of charitable, non-profit organizations and helping to raise awareness and drive fundraising for their causes (including YWCA Boulder County)
• Managing multiple accounts and acting as the day-to-day contact for all clients
• Securing positive press coverage for clients in media outlets ranging from consumer publications like O, The Oprah Magazine, and MAXIM, to popular newspapers like The New York Times and USA TODAY, in addition to top technology and vertical trade publications
• Working with clients to communicate with their audiences via social networking sites like Facebook, Instagram, LinkedIn, Twitter, and YouTube; creating and managing their social media strategy; posting daily on behalf of clients and overseeing follower engagement

• Day-to-day communication with clients – including well-known brands like Plantronics and Sony Electronics – regarding PR campaigns and various projects
• Pitching of story ideas to targeted local and national media
• Research, writing, and editing corporate announcements (media advisories and press releases)
• Development of media kit collateral and website content
• Writing and editing of bylined articles and white papers
• Assisting with the development of client PR plans
• Supervision and management of client teams
• Building relationships and rapport with key journalists and analysts in client industries
• Coordination and planning of media tours, trade shows, and analyst briefings
• Securing media tour briefings and executive speaking engagements on behalf of clients
• New business development
• Overseeing junior staffers across all accounts
• Participation in prospective employee interviews

• Day-to-day communication with clients – including well-known brands like Sprint and Mobility/iJuice –regarding PR campaigns and various projects
• Pitching of story ideas to targeted local and national media
• Research, writing, and editing of corporate announcements (media advisories and press releases)
• Development of media kit collateral and website content
• Assisting with the development of client PR plans
• Supervision and management of client teams
• Building relationships and rapport with key journalists and analysts in client industries
• Coordinating, planning, and attending client media tours, trade shows, and analyst briefings
• Securing media tour briefings and executive speaking engagements on behalf of clients
• New business development
• Assisting with team-building activities and company outings
• Won multiple in-house awards and was featured in PR Week for securing positive press coverage for clients
• Provided direction to account coordinators and interns
• Participation in prospective employee interviews

• Communication with clients and media regarding projects
• Research, writing, editing, and placement of bylined articles, case studies, speaker proposal abstracts, and press releases
• Building relationships and rapport with journalists and analysts
• Editorial calendar research and pitching of story ideas
• Development of media kit collateral
• Coordination of logistics and follow-up for media tours and trade shows
• Preparation of briefing materials for media tours and trade shows
• Accompanying clients on media tours and trade shows
• New business development
• Providing direction to account coordinators and interns
• Led staff training sessions
• Conducting evaluations and reviews (self and peer)
• Participation in prospective employee interviews

• Assisting with the management of public relations for the overall organization and specific programs
• Assisting in the development of curriculum for classes and workshops
• Writing and editing of quarterly programs catalog
• Facilities and equipment management