Ali Rassi
Walnut Creek,CA
Summary
Experienced business leader with a track record of developing and implementing effective policies, procedures, and plans to enhance and direct company activities. Proven success in growing revenue, optimizing resource allocation, and coordinating strategic plans through exceptional verbal and written communication skills, program management expertise, and strong team leadership abilities. Leveraging a decade-long career in the healthcare industry, adept at driving organizational growth and delivering impactful results.
Overview
13
13
years of professional experience
Work History
Business Development Manager
CBRE
2024.01 - Current
- Collaborated with internal departments such as finance, operations, and logistics to ensure smooth execution of business development plans.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Led contract negotiations with clients, suppliers, or partners that balanced company interests while fostering strong relationships for long-term mutual benefit.
- Mentored junior team members to develop their skills and capabilities in driving business growth across the region successfully.
- Established clear performance metrics for the Business Development team that encouraged accountability and fostered a results-oriented work environment.
- Delivered compelling presentations to key stakeholders that effectively communicated value propositions aligned with their interests, driving buy-in for proposed projects or partnerships.
Regional Sales Manager
Genomind
2023.10 - 2024.01
- Managed sales team of 4 employees.
- Conducted regular market analysis to identify new opportunities for territory sales growth.
- Spearheaded sales strategies for existing and new products across specified territory.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Managed over 100 accounts within Northern California territory.
Business Development Director
Bay Area PLS
2023.03 - 2023.07
- Report directly to CEO
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Generated new business with marketing initiatives and strategic plans.
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Regional Account Director
Aspira Women's Health
2021.11 - 2023.03
- Sales Executive for Northern California, Pacific North West and Idaho with more than 1500 OBGYN target accounts.
- Coordinated clinical trials focused on Gynecologic Mass Risk Assessment tests, and Endometriosis .
- Surpassed annual sales quota by 15% in 2022.
- Grew account base 30% by delivering high-impact product presentations to medical specialists.
- Worked with medical teams on smooth implementation and operation of new products.
- Prepared and delivered product presentations and answered questions about Multivariate Index Assay for Ovarian Cancer Risk Assessment Testing to increase sales.
Physician Account Executive
Quest Diagnostics
2019.09 - 2021.11
- Manages over 400 accounts - Hospitals, Physicians, OBGYNs, Naturopaths, Home Health, Independent Living, Hospice and SNF.
- Primary Quest representative for UCSF, CPMC, and Dignity Health Systems.
- Contributing to annual revenue of $10 million by selling All Quest Diagnostics products and services by developing new accounts.
- Closed $300,000 of NEW COVID PCR and COVID Antibody testing monthly from Q2-Q4 in 2020.
- Closing $50,000 per month of upgraded NIPT testing and services in established key accounts for 2021.
- Exceeding territory sales goal at 107% to baseline YTD (June 2021).
- Selling Quest Cloud Based Quanum Lab Service Manger.
- Conducting informational trainings and briefings to clients on new features and updated products..
- Oversaw new business development and customer servicing.
- Educating clients on new Quest Diagnostics solutions and updated account information to maintain high standards of client service.
- Building and strengthening long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Addressing problems with accounting, legal, finance, operations, billing and service delivery to maintain and enhance client satisfaction.
Patient Service Supervisor
Quest Diagnostics
2017.01 - 2019.09
- Confidently directed overall operation of out patient lab services, including financial management, quality assurance, patient care, safety risk management, teammate satisfaction, quality index scores and facility maintenance.
- Oversaw 40 direct reports across 12 outpatient laboratories.
- Trained and regularly mentored associates on performance-oriented strategies and customer service techniques.
- Built partnerships with diverse internal teams and sales, finance and operations departments to streamline processes.
- Conferred with sales teams and team leaders to communicate targets, boost revenue and improve promotional strategies.
- Collected customer feedback and made process changes to exceed customer satisfaction goals 95%.
- Aided senior leadership during executive decision-making processes and generated daily reports to recommend corrective actions and improvements.
Phlebotomy Technician
Quest Diagnostics
2012.04 - 2017.01
- Drew blood from veins by vacuum tube, syringe or butterfly venipuncture methods.
- Assisted with office procedures by monitoring patient flow, performing telephone screening and maintaining sample drug lists.
- Resolved unusual test orders by contacting physicians, nursing stations or reference laboratories.
- Maintained exam rooms by ordering supplies, transporting specimens, washing and packing instruments and changing solutions.
Sales Associate
American Wireless
2011.10 - 2012.04
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
Education
MBA - Finance And Marketing Analytics
University Of California - Davis
Davis, CA12.2022
Bachelor of Science - Business
Golden Gate University
San Francisco, CA05.2020
Skills
- Verbal and written communication
- Risk Mitigation
- Process Improvement
- People Management
- Operations Management
- Strategic planning and execution
- Operations Oversight
- Business Analysis
- Logistics Management
- Staff Development
Languages
English + Farsi + Conversational Spanish
Timeline
Business Development Manager
CBRE
2024.01 - Current
Regional Sales Manager
Genomind
2023.10 - 2024.01
Business Development Director
Bay Area PLS
2023.03 - 2023.07
Regional Account Director
Aspira Women's Health
2021.11 - 2023.03
Physician Account Executive
Quest Diagnostics
2019.09 - 2021.11
Patient Service Supervisor
Quest Diagnostics
2017.01 - 2019.09
Phlebotomy Technician
Quest Diagnostics
2012.04 - 2017.01
Sales Associate
American Wireless
2011.10 - 2012.04
MBA - Finance And Marketing Analytics
University Of California - Davis
Bachelor of Science - Business
Golden Gate University
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