Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic
Ali Renner

Ali Renner

Summary

Results-oriented sales professional with a strong track record of 7 years in sales, marketing, and distributor management within the wine and spirits industry. Passionate about building meaningful connections, I thrive on executing at the highest level and achieving exceptional results. Committed to driving success collaboratively with individuals who share a determination to excel and win.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Regional Sales Manager, On Premise

Cutwater Spirits
05.2022 - Current
  • Motivated a high-performing team of 5 sales representatives across Southern California, spanning from Paso Robles to San Diego.
  • Strategically refocused growth initiatives for bottle spirits in the on-premise channel, resulting in a noteworthy 10.5% increase in total bottles and a remarkable 21% growth in RTDs during the inaugural year.
  • Led the communication of market-level activation plans aligned with national program priorities with RNDC and Cutwater sales teams through programs such as Takeover teams, SKU priorities and local sports partnerships.
  • Conducts quarterly meetings with RNDC channel VP to meticulously review volume goals, programming, and sales incentives. Additionally, actively participates in monthly meetings with RNDC management, addressing aspects such as new items, pricing, and the closure of monthly goals.
  • Spearheaded the successful introduction of marketing plans for new seltzer brands like NUTRL and Los Sundays, collaborating with key accounts in Southern California and implementing tailored programming to enhance brand awareness.
  • Regularly participates in Cutwater's cross-functional meetings, fostering collaboration across sales, marketing, and trade teams to review and align on monthly goals and market programs.
  • Engages in bi-weekly meetings with the wholesale manager to oversee inventory, forecasts, and planning, ensuring sustained inventory levels and operational efficiency.
  • Utilizes data analysis through reporting systems like Idig to establish distributor goals and identify strategic opportunities within the market.

Market Development Specialist, On Premise

Wine Warehouse
06.2021 - 05.2022
  • Managed the E&J Gallo portfolio, emphasizing key sales and revenue initiatives through strategic sales reporting. Actively represented Gallo/Wine Warehouse in the market, fostering brand presence.
  • Collaborated with distributor and supplier managers to establish expectations for yearly program execution. Maintained accountability for regional teams, ensuring successful delivery of distribution and volume programs.
  • Developed reports highlighting distribution and volume gaps for each regional team, leading to enhanced goal attainment and strategic decision-making.
  • Achieved an outstanding 87% success rate for the #1 yearly initiative in growing Gallo's market share in Southern California. Worked closely with regional teams to secure 90% of the total accounts universe, ranking 2nd out of 8 distributors in the western region.
  • Motivated and developed a team of 46 sales reps, fostering a high-performance culture. Collaborated with 10 regional and 2 area managers to drive growth in their Gallo business.
  • Cultivated relationships with key accounts to drive product promotion and marketing initiatives, resulting in heightened brand awareness and increased volume within targeted accounts.

Market Development Manager, On Premise

E&J Gallo Winery
10.2019 - 06.2021
  • Successfully navigated the challenges of the COVID era, managing a $3.3 million business with over 2500 accounts in the on-premise sector.
  • Delivered and executed winery marketing programs for national channel-specific plans into market, effectively communicating both channel and portfolio priorities. Programs including Women Behind the Wine, on-premise rebate program, and national winery incentives that aligned with wine priorities.
  • Administered a $50,000 budget dedicated to creating sales incentives for the distributor team, strategically aligning them with yearly distribution, volume, and revenue goals. Additionally, utilized the budget to support accounts and drive brand activations.
  • Conducted negotiations on goals and sales strategies with SGWS On-Premise VP ensuring accountability for monthly and yearly goals through mid-month and quarterly meetings with the distributor.
  • Motivated distributor management and the sales team to actively rebuild the on-premise business utilizing the Gallo portfolio, effectively bringing account retention back to pre-COVID levels.
  • Maintained oversight of pricing, inventory, and back-of-the-house requirements for the distributor. Collaborated with cross-functional teams to proactively address potential issues and ensure seamless operations.

Brand Development Manager, On Premise

Southern Glazers Wine and Spirits
01.2019 - 09.2019
  • Brand advocate for the E&J Gallo Winery portfolio; gaining share of mind for business to the sales team for on-premise business channel
  • Focused on growing business in over 800 on-premise accounts through account calls, brand promotions/education, and one-on-one work with sales team to achieve program goals.
  • Enhanced brand visibility by developing and executing strategic marketing campaigns within SGWS in partnership with winery team.
  • Launched new products into the market such as High Noon and New Amsterdam Pink Whitney for well-executed go-to-market strategies, driving rapid adoption and revenue growth.

District Manager Retail

Gallo Wine Co
10.2017 - 12.2018
  • Accountable for 176 retail grocery territory and the managed a team of 6 sales reps and 3 merchandisers
  • One-on-one development for my team of sales representatives to further their goals of fostering strong selling, planning, and creative skills
  • Analyzed business tools such as SAS, MDR, and Power Ranking to strategize how to direct my team to accomplish monthly goals.

Sales Rep Retail

Gallo Wine Co
08.2016 - 10.2017
  • Strong focus on building relationships with store directors and higher management to drive business in retail grocery stores
  • Grew territory business through distribution and volume measured by shelf and cold box placement and displaying mass case displays to drive additional volume.

Education

Bachelor of Science - General Social Science- focus in Business and Economics

University of Oregon
Eugene, OR
2016

Skills

  • Results Oriented
  • Sales Leadership
  • Training and Mentoring
  • Forecasting and Reporting
  • Market Share Growth
  • Negotiation and Persuasion
  • Budget Management
  • Sales Presentations
  • Business Development and Planning
  • Project Management
  • Marketing Communications
  • Data-Driven Decision-Making

Certification

  • Certified Specialist of Spirits
  • Certified Specialist of Wine
  • Beer Server Certification
  • WSET Spirits II

References

References available upon request.

Timeline

Regional Sales Manager, On Premise

Cutwater Spirits
05.2022 - Current

Market Development Specialist, On Premise

Wine Warehouse
06.2021 - 05.2022

Market Development Manager, On Premise

E&J Gallo Winery
10.2019 - 06.2021

Brand Development Manager, On Premise

Southern Glazers Wine and Spirits
01.2019 - 09.2019

District Manager Retail

Gallo Wine Co
10.2017 - 12.2018

Sales Rep Retail

Gallo Wine Co
08.2016 - 10.2017

Bachelor of Science - General Social Science- focus in Business and Economics

University of Oregon

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Ali Renner