ALI SCHWARTZ
Chicago,Illinois
Summary
Dynamic marketing leader with a proven track record at McCaffery Inc., excelling in strategic leadership and event management. Spearheaded over 150 events annually, resulting in substantial increases in customer engagement and loyalty. Expertise in client relations and designing innovative experiential events has significantly enhanced brand awareness. Committed to leveraging these skills to further elevate marketing strategies and drive business growth.
Overview
18
18
years of professional experience
Work History
PROPERTY MARKETING & EVENT MANAGER, LINCOLN COMMON
MCCAFFERY INC.
Lincoln Park
11.2018 - Current
- Leads the development and execution of comprehensive marketing and event strategies for Lincoln Common; home to world-class residential, retail, dining, and fitness experiences, featuring 100,000 square feet of retail space, and 538 upscale luxury apartments at The Apartments at Lincoln Common.
- Creates immersive brand experiences that elevate the property’s mixed-use components, focusing on B2C and B2B activations and programming.
- Conceptualizes, develops, manages, and executes over 150 events per year (annual average: 70 resident-only and 110 resident, retail, or community).
- Launched and designed the 'LC Advantage' customer loyalty program, with one-of-a-kind experiences exclusive to residents. To date, over 60 local businesses are partners.
- Active Board Member of the Lincoln Park Chamber of Commerce since February 2019.
- Create targeted email marketing campaigns that drive foot traffic to the property, increasing retail sales and new apartment rentals, as well as enhancing the Lincoln Common brand.
- Owns an annual marketing budget of $500k. Closely monitors metrics to continually adjust and improve ROI.
- Plans, researches, creates, and publishes digital content to the web, social media, email, and newsletters to engage the client and prospect database.
DIRECTOR OF MARKETING, PR, & EVENTS
CH DISTILLERY
11.2015 - 12.2017
- Led the ideation, planning, and execution of brand positioning, marketing objectives, public relations, social media strategies, partnership development, and target consumer identification.
- Managed and optimized all branded assets for the CH spirit portfolio, including sponsorships, events, and new market distribution, both in-house and externally.
- Designed and implemented an interactive in-store tasting program that drove a 20% increase in retail revenue.
- Developed a comprehensive social media strategy that resulted in a doubling of follower growth, and significantly enhanced engagement.
DIRECTOR OF SALES & MARKETING
LA PALESTRA, CENTER FOR PREVENTATIVE MEDICINE
03.2014 - 11.2015
- Spearheaded client relations strategies that boosted member engagement with LA PALESTRA personnel and services, resulting in a 20% increase in membership growth and a 100% retention rate over 18 months.
- Implemented a streamlined onboarding process to enhance member experience.
- Overhauled all marketing and sales materials to align with the brand's new vision.
DIRECTOR, RETAIL MARKETING & COMMUNICATIONS
THE PLAZA HOTEL
08.2011 - 03.2014
- Led extensive marketing campaigns targeting Retail, F&B, Hotel, and Residential pillars.
- Pioneered the Great Gatsby Holiday 2013 Initiative, delivering a remarkable 30% surge in retail/F&B sales, hotel bookings, media visibility, and tenant interest.
- Directed external PR, creative agencies, and media partnerships.
GLOBAL EVENTS DIRECTOR
ELITE TRAVELER MAGAZINE
06.2007 - 08.2011
- Managed global events from ideation to implementation, generating revenue, and acquiring new advertisers.
- Owned major consumer and trade sponsorships, intimate in-store events, hotel events, real estate events, private jet terminal events, and boat show events.
Education
Marketing Certificate -
NEW YORK UNIVERSITY
B.S. - Psychology
UNION COLLEGE
Skills
- Strategic leadership and partnerships
- Customer engagement and loyalty programs
- Experiential brand awareness
- Event management and production
- Client Relations
- Vendor relations
- Content Management Systems
- E-mail marketing systems
- Digital and social advertising
- Microsoft Office
Timeline
PROPERTY MARKETING & EVENT MANAGER, LINCOLN COMMON
MCCAFFERY INC.
11.2018 - Current
DIRECTOR OF MARKETING, PR, & EVENTS
CH DISTILLERY
11.2015 - 12.2017
DIRECTOR OF SALES & MARKETING
LA PALESTRA, CENTER FOR PREVENTATIVE MEDICINE
03.2014 - 11.2015
DIRECTOR, RETAIL MARKETING & COMMUNICATIONS
THE PLAZA HOTEL
08.2011 - 03.2014
GLOBAL EVENTS DIRECTOR
ELITE TRAVELER MAGAZINE
06.2007 - 08.2011
Marketing Certificate -
NEW YORK UNIVERSITY
B.S. - Psychology
UNION COLLEGE
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