Alia Khayrullina Wallace
Summary
Strategic marketing and community engagement expert with over 15 years of experience in fostering brand-community relationships. Proven track record in storytelling, stakeholder engagement, and brand development across various sectors including retail, cannabis, and hospitality. Skilled in aligning business goals with community initiatives to enhance growth and brand visibility. Experienced in leading diverse teams and managing complex projects and budgets.
Overview
16
16
years of professional experience
Work History
Owner + Brand Strategist
JAD3 Brands
Remote
01.2016 - Current
- Directed brand strategy and creative development for clients across lifestyle, QSR, cannabis, and tech sectors.
- Executed comprehensive marketing programs encompassing content creation, social media management, and experiential campaigns.
- Managed budgets and timelines to lead cross-functional teams in impactful brand campaigns.
- Designed community outreach strategies to enhance trust and visibility for local brands.
- Oversaw client-vendor relationships, ensuring effective media coordination and public relations messaging.
Director of Partnerships
Northern Nights Music Festival
Remote
01.2015 - Current
- Developed strategic partnerships with major brands - including but not limited to Avelo Airlines, Ford, Boveda, and Hall of Flowers.
- Collaborated with executive leadership to establish festival as leading boutique experience.
- Oversaw production of marketing collateral to ensure brand consistency across all channels.
- Managed vendor relationships and cross-department workflows for quality assurance and compliance.
- Fostered long-term relationships with major partners through effective sourcing and negotiation.
Senior Partner
EPOCH Agency
Washington
01.2016 - 12.2016
- Co-launched experience agency targeting social impact, generating 30% of first-year revenue through strategic partnerships.
- Guided marketing strategy and community engagement to enhance brand identity for clients in new markets.
- Built and maintained client relationships, ensuring alignment and satisfaction for long-term collaboration.
- Represented agency at industry events to bolster visibility and expand professional networks.
Marketing Manager
&pizza - QSR Concept
Washington
01.2013 - 12.2015
- Drove marketing strategies and regional growth campaigns for high-growth QSR chain.
- Executed major campaigns, including digital programs and community events.
- Developed scalable marketing systems, achieving 20% year-over-year sales growth.
- Oversaw creative development and content production for impactful field marketing activations.
- Trained store teams in local outreach, event planning, and partnership cultivation.
Community Associate
sweetgreen - QSR Concept
Washington
01.2012 - 12.2013
- Executed community outreach programs linking local businesses, fitness studios, and schools with sweetgreen.
- Managed PR initiatives and local activations to bolster customer loyalty and community presence.
- Coordinated weekly community events to showcase new products and elevate customer experience.
Client Executive & Executive Assistant to the CEO
Direct Impact at Burson-Marsteller
Washington
01.2010 - 12.2012
- Supported Fortune 500 clients with grassroots public relations and crisis communication strategies.
- Assisted nationwide field teams in media outreach for brands such as Ford and Coca-Cola.
- Managed budget tracking and pitch materials to align with operational strategy for senior leadership.
Education
Marketing Certificate - Marketing
Cornell University
03-2016
Bachelor of Arts - International Affairs
George Washington University
Washington D.C 05-2010
Some College (No Degree) - International Affairs
Institute of Educational Sciences - Study Abroad
Freiburg, Germany Skills
- Marketing strategy and development
- Creative project management
- Brand identity creation
- Creative direction
- Creative project management
- Graphic design
- Digital advertising
- Email communication
- Event execution
- Outreach and engagement
- Vendor collaboration
- Public relations management
- Budget administration
- Team leadership
Preferences
- Experience managing sponsorships
- Photography & video production competency
Timeline
Owner + Brand Strategist
JAD3 Brands
01.2016 - Current
Senior Partner
EPOCH Agency
01.2016 - 12.2016
Director of Partnerships
Northern Nights Music Festival
01.2015 - Current
Marketing Manager
&pizza - QSR Concept
01.2013 - 12.2015
Community Associate
sweetgreen - QSR Concept
01.2012 - 12.2013
Client Executive & Executive Assistant to the CEO
Direct Impact at Burson-Marsteller
01.2010 - 12.2012
Marketing Certificate - Marketing
Cornell University
Bachelor of Arts - International Affairs
George Washington University
Some College (No Degree) - International Affairs
Institute of Educational Sciences - Study Abroad