Alia Naim
San Diego
Summary
Hello! My name is Alia. I have a strong interest in social media marketing and am always eager to learn more in this field. My greatest strengths are my communication skills, organization, and ability to make people feel comfortable being creative, whether that means being on camera or sharing their ideas. I bring over three years of experience in marketing and content creation and am excited to keep expanding my skills. I truly value a positive work environment and thrive in collaborative spaces.
Overview
3
3
years of professional experience
Work History
Social Media & Content Strategist (Freelance)
Hanloh
08.2025 - Current
- Plan and produce photo and video content to promote the restaurant
- Write scripts, direct on-site shoots, and manage editing for Instagram Reels.
- Create captions and schedule posts to maintain consistent engagement.
- Develop content ideas aligned with current trends and brand goals.
Social Media Chair (Executive Board Member)
REACH Marketing & Content Creation Organization
07.2025 - Current
- Manage the club’s social media presence through content planning, filming, editing, and posting.
- Design graphics, flyers, and digital banners to promote events and recruit new members.
- Coordinate and document events by creating engaging photo and video content.
- Contribute to event planning and daily administrative tasks as part of the executive board.
- Support member recruitment and outreach to grow club participation.
Audience Engagement Intern
Inesource
01.2025 - 06.2025
- Manage and publish content to drive engagement
- Filmed and edited social media videos
- Worked with reporters to support investigations
- Assisted with community outreach at events
- Designed graphics for story and event promotions
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
Marketing Intern
Lookout Santa Cruz
01.2023 - 01.2024
- Contributed during Lookout's 2024 Pulitzer-winning flood coverage
- Created and sent targeted marketing emails
- Managed social media, boosting engagement and growth
- Designed graphics in Canva for campaigns and events
- Published sponsored content in Newspack
- Supported event setup, cleanup, and guest check-in
Social Media Manager
GPI Builders
01.2024 - 07.2025
- Managed content across platforms to grow engagement
- Designed graphics for paid ads
- Optimized profiles to boost customer interaction
- Maintained consistent posting to sustain audience interest
Education
Bachelor of Arts - Media Studies/Communication, Minor in Marketing
University of California San Diego
San Diego, CA06-2026
Skills
- Social Media Strategy (Instagram, TikTok, LinkedIn, YouTube, Yelp, Nextdoor, Houzz, X, Facebook)
- Writing, Editing/Production and Proofreading content
- Event Coordination/Community Engagement & Event Marketing
- User-Generated Content (UGC) Creation
- Some Knowledge in Marketing Analytics (R, Excel, Google Analytics)
- Email Campaigns (ActiveCampaign, Mailchimp, Newspack)
- Website management (Wordpress)
- Multimedia production
- Content scheduling
Timeline
Social Media & Content Strategist (Freelance)
Hanloh
08.2025 - Current
Social Media Chair (Executive Board Member)
REACH Marketing & Content Creation Organization
07.2025 - Current
Audience Engagement Intern
Inesource
01.2025 - 06.2025
Social Media Manager
GPI Builders
01.2024 - 07.2025
Marketing Intern
Lookout Santa Cruz
01.2023 - 01.2024
Bachelor of Arts - Media Studies/Communication, Minor in Marketing
University of California San Diego
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