Mary Shannon McGinley-White
Longmont,Colorado
Summary
Results-driven Sales Manager known for exceptional productivity and efficient task completion. Specialize in strategic sales planning, customer relationship management, and market analysis. Excel in negotiation, communication, and leadership, utilizing these soft skills to drive team success and exceed sales goals.
Overview
13
13
years of professional experience
Work History
Sales Manager
Main Event Brownsville
Brownsville
01.2024 - 01.2025
- Sales Leadership: Spearhead sales pipeline management, lead generation activities, and client relationship building, driving a 127% increase in revenue over the previous two years and exceeding forecasted budgeted revenue.
- Business Development: Achieved a 238% growth in corporate/high-dollar business by developing strategic partnerships and optimizing outreach initiatives.
- Team Management
- Client Relations: Cultivate and maintain relationships with key local and corporate partners, SpaceX, Seatrium/AmFELS, and LGN
- Event Coordination: Analyze and identify high-impact outreach opportunities, managing events to drive pipeline growth. Lead quarterly in-center events, enhancing business development and client engagement.
- Technology Proficiency: Utilize Salesforce CRM, UKG, Microsoft Office Suite, and Google Workspace to streamline operations, track performance, and enhance collaboration.
Head of Education & Ecotourism
South Texas Ecotourism Center-Cameron County Facility
Laguna Vista, TX
12.2022 - 05.2024
- Developed and executed comprehensive sales and marketing strategies to drive growth.
- Established and organized fundraisers for non-profits, enhancing community engagement.
- Managed annual, quarterly, and period budgets for education department operations.
- Oversaw social media platforms, creating all marketing and informational materials.
- Cultivated relationships with local and regional media to support promotional efforts.
- Led cross-functional teams in creating innovative sales campaigns to boost revenue.
- Forged partnerships with local businesses and attractions to expand outreach.
- Increased enrollment by 1,066% for South Texas Ecotourism Center camps through targeted marketing campaigns.
Sales Manager
Lonestar Entertainment (Louie’s Backyard Bar & Grill and Tequila Sunset Bar & Grill)
South Padre Island, TX
02.2018 - 08.2022
- Drove growth in corporate business through strategic partnerships and optimized outreach initiatives.
- Oversaw daily operations of sales team, ensuring targets were consistently met and exceeded.
- Provided mentorship to support employee development for current roles and future leadership.
- Cultivated relationships with key local and corporate partners to enhance client relations.
- Analyzed high-impact outreach opportunities, managing events to drive pipeline growth.
- Developed and executed comprehensive sales and marketing strategies to boost visibility.
- Managed annual and quarterly budgets for
- Directed onboarding and training for new employees across multiple departments, including the education department, ensuring fiscal responsibility.
Bar Manager
Lonestar Entertainment (Louie’s Backyard Bar & Grill and Tequila Sunset Bar & Grill)
South Padre Island, TX
01.2015 - 02.2018
Head Hostess
Mama Melrose Ristorante Italiano
Walt Disney Company, Walt Disney World, FL
09.2014 - 01.2015
Bartender & Server
Lonestar Entertainment (Louie’s Backyard Bar & Grill and Tequila Sunset Bar & Grill)
South Padre Island, TX
05.2012 - 09.2014
Education
Bachelor of Arts - Sociology
University of Texas Rio Grande Valley
Brownsville, TxSkills
- Sales strategy
- Pipeline management
- Client relationship management
- Market analysis
- Event coordination
- Sales forecasting
- Business development
- Team leadership
- Budget management
- Lead generation
- Performance tracking
- Cross-functional collaboration
- Analytical problem solver
- CRM systems
- Staff training and onboarding
- New hire onboarding
- Onboarding program development
- Recruiting and onboarding
- Digital marketing
Timeline
Sales Manager
Main Event Brownsville
01.2024 - 01.2025
Head of Education & Ecotourism
South Texas Ecotourism Center-Cameron County Facility
12.2022 - 05.2024
Sales Manager
Lonestar Entertainment (Louie’s Backyard Bar & Grill and Tequila Sunset Bar & Grill)
02.2018 - 08.2022
Bar Manager
Lonestar Entertainment (Louie’s Backyard Bar & Grill and Tequila Sunset Bar & Grill)
01.2015 - 02.2018
Head Hostess
Mama Melrose Ristorante Italiano
09.2014 - 01.2015
Bartender & Server
Lonestar Entertainment (Louie’s Backyard Bar & Grill and Tequila Sunset Bar & Grill)
05.2012 - 09.2014
Bachelor of Arts - Sociology
University of Texas Rio Grande Valley
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