Alice Allen Doyle
Fort Worth,TX
Summary
Dynamic and accomplished sales leader with over 15 years of experience in driving revenue growth. Strong focus on relationship-building with customers, internal teams and suppliers fosters a culture of success that propels organizational goals. Proven ability to develop innovative sales strategies, diversify market presence, and consistently exceed ambitious revenue targets in challenging economic landscapes.
Overview
23
23
years of professional experience
Work History
CEO & Owner
Canelo Capital
05.2025 - Current
- Sales operations consultant building sales standards, margin management coaching, & sales training for teams to acheive growth.
- Public sector bid strategy & training
- Revenue-focused sales infrastructure for emerging and scaling companies.
Regional Sales Manager, North Texas
BradyPLUS
10.2022 - 05.2025
- Responsible for revenue and profit growth in all North Texas locations, consistently exceeded region goals annually.
- Led and supported team through ERP software integrations during acquisitions.
- Supervised and led recruiting & hiring efforts, managed performance, pipeline and ongoing professional development of a 25 sales representatives.
- Directed branch pipeline to ensure high-quality CRM leads for sales representatives.
- Led salesforce integration for all Texas sales representatives.
- Set sales and gross margin goals to ensure proper ROI for sales representatives.
- Coordinated with General and Division Managers to drive corporate programs and preferred supplier initiatives.
- Collaborated with marketing on sales materials, training, and standard operating procedures.
- Developed plans to penetrate diverse market segments including Hospitality, Industrial, Health Care, and Food Service.
- Recipient of the 2023 & 2024 Champions Club Award.
Sales Manager
BradyPLUS
10.2021 - 10.2022
- Achieved over 50% revenue growth over prior year within 12 months.
- Integrated Brady culture and standards into newly acquired teams and companies.
- Standardized sales representative goals and expectations.
- Built strong supplier relationships and drove sales with preferred suppliers.
- Collaborated with marketing on sales materials, training, and standard operating procedures.
- Recipient of the Champions Club Award in 2021 & 2022.
Outside Sales Representative
BradyPLUS
03.2018 - 10.2021
- Top Sales Representative in New Mexico.
- Managed new customer acquisition and ongoing service management.
- Generated prospects and leads, handled pricing and profit margin for company profitability.
- Negotiated with GPOs, Cooperatives, and direct supplier contracts for competitive pricing.
- Completed Brady internal General Manager Training in 2019 at corporate headquarters.
- Awarded Champions Club Winner in 2018, 2019, & 2020.
Outside Sales Representative
BradyPLUS
03.2011 - 03.2018
- Top Sales Representative in Idaho in 2013.
- Closed the largest state contract for Idaho, ending a 15-year incumbent streak.
- Partnered with preferred suppliers for product knowledge and support.
- Managed pricing and profit margin to ensure company profitability.
- Recipient of the Champions Club Award in 2017.
Outside Sales Representative
LD Supply Company
09.2009 - 03.2011
- Top Sales Representative in the Albuquerque branch.
- Tripled branch revenue in 2010, exceeding profit margin goals.
- Presented product and service information to potential customers.
- Developed strong relationships with manufacturers, procurement, and end users.
- Managed prospecting, lead generation, pricing, profit margins, product availability, and freight logistics.
- Recruited by competitor Brady in 2011.
Project Development Manager & Real Estate Broker
Bridge Investment Group
11.2007 - 09.2009
- Top broker in El Paso branch, closing $1.2M in first year.
- Developed marketing plans, sales strategies, and pipelines, reporting weekly results.
- Managed buying processes with investors, lenders, attorneys, and brokers.
- Collaborated with internal and external stakeholders throughout sales processes.
General Manager
Barnes & Nobles Bookstore
06.2005 - 11.2007
- Managed P&L for bookstore and in-store Starbucks with $24M annual revenue.
- Delegated duties to 40-100 employees based on seasonal needs.
- Responsible for purchasing, profitability forecasting, and sales cycle management.
- Met weekly with manufacturer representatives and merchandised store for visual appeal.
- Planned store layout and visual merchandising monthly.
Assistant Store Manager
EXPRESS, Limited Brands Retail Stores
01.2003 - 06.2005
- Interviewed, hired, oriented, and trained approximately 40 employees.
- Managed payroll and weekly scheduling.
- Drove sales through hourly sales goals and enforced customer service and sales strategies.
- Designed and executed creative floor merchandising monthly.
- Participated in relocation and construction of a new store location.
Education
Bachelor of Science (BS) -
Texas Tech University
01.2004
Skills
- Organizational agility
- Data Analysis/Excel
- Talent development
- Innovation management
- Strategic account development
- KPI analysis
- Sales presentation
- Solution selling
- CRM software
- Vendor management
- Pipeline management
- New business development
Timeline
CEO & Owner
Canelo Capital
05.2025 - Current
Regional Sales Manager, North Texas
BradyPLUS
10.2022 - 05.2025
Sales Manager
BradyPLUS
10.2021 - 10.2022
Outside Sales Representative
BradyPLUS
03.2018 - 10.2021
Outside Sales Representative
BradyPLUS
03.2011 - 03.2018
Outside Sales Representative
LD Supply Company
09.2009 - 03.2011
Project Development Manager & Real Estate Broker
Bridge Investment Group
11.2007 - 09.2009
General Manager
Barnes & Nobles Bookstore
06.2005 - 11.2007
Assistant Store Manager
EXPRESS, Limited Brands Retail Stores
01.2003 - 06.2005
Bachelor of Science (BS) -
Texas Tech University