Alice Cash
New York,NY
Summary
Experienced and outgoing Event Planner with an extensive performing arts and marketing background. Serves as Co-Chair for Central Park's Greensward Circle the Young Professionals Group, planning events for the 200+ member organization to help finance the Central Park Conservancy. She is also part of the philanthropic Young Lions of the New York Public Library, and Penn Club of NY Member. Over 10 years of experience working on off-broadway and international stages in producing work including 54 Below, Green Room 42, The Fringe Festival, Frigid Festival, Identity Theatre, & work for an NGO in Haiti as well as a commissioned play by the regional government in France. A demonstrated history of working in all aspects of the Events industry including management, producing, and community building.
Overview
10
10
years of professional experience
Work History
CO-CHAIR
Central Park Conservancy's Greensward Circle
08.2022 - Current
- Worked with senior management to define project scope and direction, creating inter-departmental frameworks to drive successful project execution.
- Cultivated cooperation through regular meetings designed to foster inter-team camaraderie.
- Established clear objectives and goals for each event, drove execution toward goals and measured and monitored results to track impact.
- Researched vendors and locations, liaised between event staff and facilities and arranged teams to coordinate event setup and teardown.
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with members.
MARKETING MANAGER & OUTREACH
Jubilance
06.2016 - Current
- Responsible for coordination, administration, oversight, and cultivation of complete marketing growth & profit margin
Grew revenue over 4 years ad driven online marketing to a $3.5million/year - Created and fostered biweekly podcast, Weekly Woman where I interview women from all over the globe going out to an audience of 10k every other week
Fosters highly communicative, collaborative team culture on all projects and marketing construction.
Creates plans and communicates deadlines to ensure projects are completed on time.
Plan and oversee group and individual marketing projects.
Organized influencer marketing strategy.
ARTISTIC DIRECTOR
Golden Shards Productions
06.2013 - Current
- Producer and Director in multiple theatres around New York bringing theatre that transcends the impossible to the stage in minimalist and innovative staging
- Directed Edgar & Annabel in a New York Brownstone creating a space of surveillance around this Big Brother play.
- Directed The Comedy of Errors in conjunction with a private Garden on the Upper West Side - coordinated contracts and raised funds for piece.
- Directed 8000M in New York City and in San Diego - arranged different events alongside the production all about mountaineering, so partnered with 2 climbing gyms, a couple of breweries, an alpinist who conquered Everest, and raised money for an NGO out of Haiti.
- Consulting to off-off broadway companies in New York for creating online advertising campaigns and marketing techniques to fill theatres.
Education
Master of Arts - Performance Studies
NYU
New York, NY05.2018
Master of Fine Arts - Directing
The New School
New York, NY05.2017
Bachelor of Arts - Art History, Theatre & Performance Studies, French
Georgetown Universtiy
Washington, DC05.2013
Skills
- High Level Event Planning
- Work coordinating external vendors
- Budget & Finance Expertise
- Audio/Video Equipment Expertise
- Technical Setup Knowledge
- Google Analytics
- Adobe Suite
- Fluent French, Basic Italian, Polish, & Darija
Timeline
CO-CHAIR
Central Park Conservancy's Greensward Circle
08.2022 - Current
MARKETING MANAGER & OUTREACH
Jubilance
06.2016 - Current
ARTISTIC DIRECTOR
Golden Shards Productions
06.2013 - Current
Master of Arts - Performance Studies
NYU
Master of Fine Arts - Directing
The New School
Bachelor of Arts - Art History, Theatre & Performance Studies, French
Georgetown Universtiy
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