Summary
Work History
Education
Skills
Timeline
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Alice Dranger

Los Angeles,CA

Summary

Effective Marketing Professional with 5 years experience in both the Nonprofit and Private Sector and a strong background in digital marketing, video production, and event planning. Demonstrated experience in implementing effective, short term, digital fundraising campaigns with a 100% success rate. Spearheaded projects to implement and maintain brand identity according to the business’s standards. Demonstrated success in increasing both follower count and site traffic. Worked closely with LGBTQ+ companies and outreach programs.


Work History

Marketing Analytics and Strategy Manager

Open Door Shakespeare
  • Created and Implemented Strategies for Social Media Outreach and Campaigns
  • Led strategic initiatives to enhance operational efficiency across departments.
  • Increased engagement rate by 2.5%
  • Collaborated with like-minded companies to reach out and engage the LGBTQ+ community in Los Angeles with the company's work.
  • Raised LGBTQ+ community engagement with company by 32%
  • Successfully designed online campaigns that resulted in multiple sold out live events.
  • Collaborated with cross-functional teams to develop comprehensive business strategies.
  • Analyzed market trends to inform decision-making and drive competitive advantage.
  • Tracked marketing budget and used analytics to implement financial controls, and built and established processes to manage the marketing budget.
  • Served as main point of contact for all budget oversight, adhering to financial goals.
  • Partnered with the Artistic Team to Create Visually Effective Content in line with brand identity

Content Writer and Social Media Manager

Indie Movie Mastery
  • Developed engaging content for blogs and articles, enhancing audience engagement.
  • Researched film industry trends to inform content strategy and topic selection.
  • Streamlined consistent and marketable content that increased brand awareness
  • Doubled the company’s Twitter following.
  • Collaborated with CEO to present effective social media campaigns and increase follower engagement
  • Utilized Hootsuite to schedule and coordinate social media posts across platforms and developed a content calendar to ensure consistent and relevant posting
  • Grew client base through crafted direct email campaigns using Keap (also known as Infusionsoft) to increase revenue


Marketing and Sales Associate

Theater Direct
  • Partnered with nonprofit theater, Laguna Playhouse, to facilitate growth of subscriber base by engaging directly with consumer marketing teams
  • Researched and Identified customer needs to analyze and improve clientele growth
  • Developed relationships with other nonprofit theater companies to increase revenue for partnered theaters through establishing donor relationships
  • Processed transactions efficiently using point-of-sale systems, ensuring accuracy in cash handling.

Education

Bachelor of Arts - Drama

New York University
New York, New York

Skills

  • Google Suite
  • Microsoft Word and Powerpoint
  • Proficient in Committed and Aspirational OKR Frameworks
  • Operational efficiency
  • Strategic partnerships
  • Growth strategies
  • Analytical Thinking
  • Collaboration
  • Detail Oriented

Timeline

Marketing Analytics and Strategy Manager

Open Door Shakespeare

Content Writer and Social Media Manager

Indie Movie Mastery

Marketing and Sales Associate

Theater Direct

Bachelor of Arts - Drama

New York University

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Alice Dranger