Alice Walsh
Alexandria,VA
Summary
Experienced leader with a passion for driving sales, marketing, revenue management, and ecommerce strategies to boost profitable top-line growth. Proven track record of maximizing revenues and building high-performing teams.
Overview
26
26
years of professional experience
Work History
VP of Sales & Marketing
Remington Hospitality
01.2024 - 01.2025
- Maximize revenue across 85 hotels with the support of 3 DVPs of Sales reporting Oversee the sales and digital luxury and independent products in the organization
VP of Commercial
Aimbridge Hospitality (Interstate Hotels & Resorts)
01.1999 - 01.2005
- Oversaw Currently directly overseeing a portfolio of 32 full-service hotels composed of luxury independent resorts, independent hotels and major brands totaling over $650M in annualized revenue, 13 in a full commercial role overseeing sales, revenue and ecommerce and the balance overseeing sales and marketing.
- Portfolio is made up of a variety of owners including institutional real estate owners, high net worth investors, privately held companies, and private equity funds.
- Support two regional VPs of Sales accounting for indirect oversite of an additional $400M in annualized revenue.
- Supervise the Aimbridge National Sales Team, of which, sources incremental business to all Aimbridge hotels.
- Oversee the Hilton brand relationship for the organization championing performance metrics including lead responsiveness and brand programs.
- VP of Sales & Marketing, Full Service
- VP of Sales & Marketing, Select Service
- Regional DOSM, Full Service
- DOSM various properties
- Successes:
- Successfully oversaw full conversion of a Hilton to an independent hotel with an increased NOI and exceeded expectations in STR. Integration included sale and reservations systems, branding, PR and sales oversite.
- Lead the National Sales team to 3 consecutive years of goal achievement through the pandemic and achieve 40% departmental profit each consecutive year.
- Portfolio achieved over 80% RevPAR Index metrics in 2023.
- Achieved less than 10% sales team turnover over the last 24 months.
- Helped increase Hilton lead responsiveness by 30% in one year across the organization.
Westin Crystal City
HEI Hotels & Resorts
01.2005 - 01.2008
- Supervised and trained sales team overseeing revenue and sales for the property.
Education
Bachelor of Science - Finance and Sociology
Virginia Tech
Skills
- Budget Analysis
- Commercial Strategy
- Strategic Planning
- PR Management
- Branding/Re-branding project management
- Talent Development
- Owner Relations
- Channel partnerships
- Marketing analytics
Timeline
VP of Sales & Marketing
Remington Hospitality
01.2024 - 01.2025
Westin Crystal City
HEI Hotels & Resorts
01.2005 - 01.2008
VP of Commercial
Aimbridge Hospitality (Interstate Hotels & Resorts)
01.1999 - 01.2005
Bachelor of Science - Finance and Sociology
Virginia Tech
Hobbies and Interests
Travel, Animal Welfare, Community Engagement
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