Hi, I’m
Alicia Albert
Clermont,FL
Summary
Innovative Marketer with experience implementing strategic and tactical marketing campaigns to drive engagement and marketing pipeline revenue. Passionate about achieving goals through strong collaboration and attention to detail.
Overview
6
years of professional experience
Work History
Salesforce
Marketing Associate, Financial Services Demand Gen
05.2021 - Current
Job overview
- Strategize, execute, and monitor results of demand generation initiatives with a focus on awareness, engagement, qualified leads, and pipeline revenue within target accounts.
- Work closely with cross-functional teams to build and execute targeted campaigns across marketing channels, i.e. webinars, paid media, e-mail, events, content syndication, etc.
- Ensure timely deployment of initiatives by managing internal partners, budgets, timelines, and processes.
- Collaborate with Content, Product, and Industry Marketing teams to identify and develop effective content for key personas.
- Perform ongoing analysis to make recommendations to increase campaign performance and effectiveness.
- Assist in monthly, quarterly, and year end reporting to leadership and key stakeholders.
- Contribute to the continued YoY increase in pipeline revenue of 30% and 19% in commercial and enterprise banking, respectively.
SPARGO, Inc.
Sponsorship Operations Manager
11.2019 - 06.2021
Job overview
- Strategically transitioned live events into virtual platforms such as CadmiumCD and Freeman.
- Collaborated with Sales, Marketing, and Exhibits teams to develop sponsorship packages for exhibiting companies.
- Planned, managed, and executed sponsorships for conventions and trade shows ranging from 10,000 - 25,000 attendees.
- Fostered strong relationships with event hosts and exhibitors.
- Managed materials, artwork, and production files during all stages of the implementation process.
- On-site show floor management.
- Regularly assessed and updated processes to ensure highest level of productivity.
SPARGO, Inc.
Marketing Assistant
01.2019 - 11.2019
Job overview
- Created sales proposals and presentations in response to prospective clients' RFPs.
- Prepared and processed legal documents, including service agreements, contract extensions, amendments, and addendums.
- Maintained and updated company-wide business pipeline within Salesforce CRM.
- Assisted in re-branding of company website to create a modern user-friendly site.
- Designed a brand book to promote a cohesive and consistent company brand.
Education
Florida State UniversityTallahassee, FL
Bachelor of Science from Marketing
08.2017
Skills
- Multi-Channel Marketing
- Lead Generation Campaigns
- Planning and Coordination
- Marketing Analytics
- Salesforce CRM
- Cross-Functional Team Collaboration
- Vendor and Client Management
- Brand Awareness
Timeline
Marketing Associate, Financial Services Demand Gen
Salesforce
05.2021 - Current
Sponsorship Operations Manager
SPARGO, Inc.
11.2019 - 06.2021
Marketing Assistant
SPARGO, Inc.
01.2019 - 11.2019
Florida State University
Bachelor of Science from Marketing
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