ALICIA AVALLONE
Audubon
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement.
Overview
17
17
years of professional experience
Work History
Wholesale Senior Marketing Manager
Trulieve
04.2024 - Current
- Enhanced brand visibility by leading cross-functional marketing campaigns.
- Developed strategic marketing plans to drive customer engagement and revenue growth.
- Increased market share with innovative promotional strategies.
- Collaborated with creative teams to produce compelling advertising content.
- Spearheaded product launches, generating excitement and awareness among target audiences.
- Enhanced team productivity by implementing effective project management tools.
Brand Manager
Trulieve
04.2024 - Current
- Led the development and execution of the national brand strategy for the organization's flagship revenue driver, driving market expansion and establishing the brand as a leader in the industry
- Developed highly effective go-to-market strategies for new product launches, consistently achieving exceptional sell-through rates averaging40%, contributing to significant revenue growth and market success
- Collaborated closely with cross-functional teams, including Research and Development, to drive innovation and shape the development of cutting-edge products, leveraging market insights and consumer trends to ensure competitive advantage
- Played a key role in collaborating with creative teams to conceptualize and execute impactful national campaigns, aligning brand messaging and visual identity across owned dispensaries and wholesale partners, resulting in increased brand visibility and customer engagement
Brand Manager
Ethos Cannabis
02.2022 - 01.2023
- Led commercialization brand development across four owned brands, facilitating increased market share and brand recognition
- Successfully created and executed go-to-market strategies for two new brands in the MA market, driving successful market entry and growth
- Developed and implemented advertising campaign strategies for go-to-market launches, ensuring effective brand communication and customer engagement
- Managed creative agencies and provided strategic direction for packaging, website, and design projects, ensuring brand consistency and excellence
- Oversaw the creation of marketing materials, collateral, and sales support tools, aligning them with brand guidelines and marketing objectives
Brand Manager
Harris Tea Company
01.2022 - 02.2022
- Led tactical planning for advertising and consumer promotion, optimizing returns and maximizing brand impact
- Collaborated with the sales team on shopper marketing activities, driving customer engagement and sales growth across all customer segments
- Worked closely with the Ecommerce team to develop digital and social marketing strategies within budget constraints, enhancing brand visibility and online presence
- Provided strategic direction on community management and content creation to marketing coordinators, fostering brand advocacy and engagement
- Drove brand development, maintenance, and optimization, aligning products with evolving consumer demands
- Collaborated with brand development teams to identify opportunities for program scaling and new product development, driving brand expansion
Assistant Brand Manager
Harris Tea Company
01.2022 - 02.2022
- Managed and grew daily branded social media channels using Hootsuite and Buffer, increasing brand visibility and engagement
- Created compelling content for branded newsletters, websites, and digital advertising, effectively communicating brand messaging and driving customer interest
- Oversaw influencer and brand outreach campaigns, aligning them with product launches and growth objectives
- Assisted in product development for Southern Breeze Probiotic and Southern Breeze line extensions, contributing to brand diversification and growth
- Spearheaded the Wonder Drink website design and development team, ensuring an impactful online presence for the brand
- Collaborated closely with designers on packaging design, sell sheets, web design, and marketing materials, ensuring brand consistency and aesthetic excellence
- Managed brand yearly budgets and monitored brand KPIs, driving efficient allocation of resources and achieving marketing objectives
- Provided additional ecommerce support via Shopify, Amazon Vendor Central, and Channeladvisor, optimizing online sales channels
Digital Marketer
Harris Tea Company
01.2020 - 02.2021
- Led the creation of monthly and yearly content in collaboration with the design team, ensuring engaging and relevant branded online content
- Managed third-party agencies to develop and execute paid media campaigns and strategies, driving brand visibility and customer acquisition
- Developed annual content and editorial calendars for branded online content, ensuring consistent and cohesive brand messaging
- Assisted in expanding the Ecommerce business to Amazon Vendor Central and Channeladvisor, resulting in a significant increase in sales
- Managed newsletter campaigns using Klaviyo, implementing effective email marketing strategies and increasing email sign-ups by200%
Consumer Relations/Social Media Associate
Harris Tea Company
04.2014 - 01.2020
- Successfully introduced and launched Ecommerce for the company, driving online sales growth and enhancing customer accessibility
- Led product photoshoots and lifestyle photography, ensuring high-quality visual content aligned with brand standards and messaging
- Developed a newsletter process using Klaviyo, facilitating efficient and impactful communication with customers
- Streamlined company community relations, influencer, and brand outreach processes, implementing analytic benchmarks for performance evaluation
- Managed customer complaints with production, ensuring timely resolutions and maintaining high customer satisfaction
Retransmission TV Coordinator
Univision Television
07.2010 - 04.2014
- Assisted the New York Multi Market Sales office with Corporate Partnership advertisers, supporting the development and execution of successful advertising campaigns
- Assisted in media planning with advertising agencies for yearly and special buys, optimizing media placement and maximizing brand exposure
- Maintained corporate contracts to ensure goals and agreements were met, facilitating strong partnerships and mutual success
Sales/Business Assistant
CBS Radio
05.2008 - 07.2010
- Created promotional web recaps for station clients using My Radio Success, providing comprehensive insights and analysis on campaign performance
- Maintained billing and daily business activity reports for the manager, ensuring accurate financial records and smooth business operations
Education
Bachelor of Arts - Advertising
Rowan University
Glassboro, New JerseySkills
- Marketing strategy
- Brand management
- Campaign planning
- Content creation
- Budget management
- Team leadership
Timeline
Wholesale Senior Marketing Manager
Trulieve
04.2024 - Current
Brand Manager
Trulieve
04.2024 - Current
Brand Manager
Ethos Cannabis
02.2022 - 01.2023
Brand Manager
Harris Tea Company
01.2022 - 02.2022
Assistant Brand Manager
Harris Tea Company
01.2022 - 02.2022
Digital Marketer
Harris Tea Company
01.2020 - 02.2021
Consumer Relations/Social Media Associate
Harris Tea Company
04.2014 - 01.2020
Retransmission TV Coordinator
Univision Television
07.2010 - 04.2014
Sales/Business Assistant
CBS Radio
05.2008 - 07.2010
Bachelor of Arts - Advertising
Rowan University