Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Alicia Brady

Ithaca,NY

Summary

Accomplished Director/Relationship Manager and Co-Head of Platinum and Teaming with a proven track record of spearheading innovative strategies to retain and grow assets under management, notably retaining a $100M client in a competitive market. Expert in stakeholder management and regulatory compliance, demonstrating exceptional relationship-building skills and analytical problem-solving to drive business success and exceed metrics.

Overview

19
19
years of professional experience
1
1
Certificate

Work History

Co-Head Platinum/Teaming

VFG- a Mass Mutual Company
Syracuse, NY
03.2025 - Current
  • Lead cross-functioning teams to scale, scope, and elevate high-producing Advisors. Currently responsible for 7 on-going projects for key stakeholders.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Thorough team contributor with strong organizational capabilities. Expert handling in numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.
  • Built, executed, and monitored multiple focus groups, team projects, succession and continuity plans.
  • Liaison between high producing advisors and Senior Leadership.

Director

TIAA
Ithaca, NY
05.2018 - 03.2025
  • Lead integrated team in strengthening overall relationship with key decision makers with largest client to drive better outcomes for the client.
  • Quarterback all strategic internal and external alliances including senior/executive management, business planning, budgeting, economic reviews, communications and marketing, operating expenses and revenue sharing arrangements.
  • Exert influence on corporate wide and client initiatives and ensure efficient and effective execution.
  • Retained 100M AUM client in competitive environment.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Improved project efficiency with strategic planning, resource allocation, and time management practices.
  • Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
  • Strengthened financial health with rigorous cost control measures and revenue enhancement strategies.
  • Enhanced stakeholder satisfaction with timely and transparent communication strategies.
  • Led cross-functional teams to exceed benchmarks for SLA delivery, staying on top of challenging schedules with multiple competing timelines.

Sr. Financial Consultant

TIAA
Ithaca, NY
09.2007 - 05.2018
  • Collaborated with clients to support understanding of rationale and details of financial strategies.
  • Consistently exceeded business metrics in client satisfaction and AUM, averaging 720 meetings annually.
  • Established strong relationships with key stakeholders, fostering long-term partnerships and repeat business.
  • Increased client satisfaction by providing expert financial advice and personalized investment strategies.
  • Provided exceptional customer service by promptly addressing concerns or inquiries from clients.
  • Assisted clients with retirement planning, helping them achieve their long-term financial goals.
  • Mentored junior consultants, promoting a culture of continuous learning and professional development.
  • Maintained strict compliance with regulatory requirements, minimizing potential legal issues and penalties.
  • Facilitated new client onboarding process and investment account setup.
  • Delivered engaging presentations at industry conferences, showcasing expertise and attracting new clients.

Education

Bachelor of Arts - Anthropology, Education, Politics

SUNY Potsdam
Potsdam, NY
05-1999

Skills

  • Stakeholder management
  • Solution management
  • Effective communication
  • Relationship building
  • Business relationship cultivation
  • Analytical problem solving
  • Regulatory compliance
  • \Overcoming objections
  • Consultative selling
  • Strategic planning
  • Project management
  • Team management

Certification

AIF- Accredited Investment Fiduciary: Awarded 2018

NASD/FINRA Series 7, 63: Awarded 2002

NYS L/A/H: Awarded 2005

Game Changer Award: 2019, enterprise-wide recognition for exemplifying corporate values and providing high-impact client service.

Timeline

Co-Head Platinum/Teaming

VFG- a Mass Mutual Company
03.2025 - Current

Director

TIAA
05.2018 - 03.2025

Sr. Financial Consultant

TIAA
09.2007 - 05.2018

Bachelor of Arts - Anthropology, Education, Politics

SUNY Potsdam