Alicia Bruce
Hialeah,FL
Summary
Dynamic digital marketing graduate with experience in influencer partnerships, content creation, and social media strategy. Skilled in building brand collaborations, driving engagement, and boosting sales through TikTok and Instagram campaigns. Experienced in hospitality and events, recognized for top performance in customer-facing roles. Former collegiate athlete with proven discipline, leadership, and teamwork. Professional bartender with strong customer service skills. Eager to contribute to team success, quickly adapt to new environments, and bring a positive attitude with a commitment to continuous learning and growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Bartender
Bayard House & Hole in the Wall Bar
01.2024 - Current
- Consistently ranked among top sales performers, boosting bar revenue through upselling and guest engagement.
- Assisted in promoting specials, themed events, and drink launches to drive higher attendance.
- Supported inventory management and event execution.
Freelance Content Creator
Meta Platforms
01.2021 - Current
- Partner with Meta Platforms on an incentive program to study and increase Reels engagement.
- Manage paid collaborations and sponsorships with brands, negotiating deliverables and contracts.
- Partner with Flex.ai fitness app on a monthly sponsorship, creating content that drives app downloads and purchases of custom fitness routines.
- Analyze trends and audience insights to develop strategies that grow engagement and conversions.
- Create TikTok and Instagram content for beauty, fashion, and lifestyle brands, generating sales commissions through affiliate partnerships.
- Remote
Server
Mia’s Italian Kitchen
01.2022 - 01.2024
- Delivered premium guest service in an upscale resort dining environment.
- Supported the bar and private events team during high-volume activations.
Social Media & Marketing Coordinator / Lead Server
Augustine Inn Seafood & Chophouse
01.2019 - 01.2022
- Produced in-house photography, promotions, and event marketing across social platforms.
- Increased event attendance and restaurant traffic through content creation, drink promotions, and word-of-mouth campaigns.
- Collaborated with staff to execute large-scale events, ensuring seamless guest experiences.
- Balanced dual roles as both marketing coordinator and lead server in a fast-paced, high-volume setting.
Education
Master of Science - Digital Communications And Media
Wilmington University
New Castle, DE07-2026
Master of Science - Graduate Minor in Graphic Design
Wilmington University
New Castle, DE12-2026
B.S. - Digital Marketing
Wilmington University
06.2024
Skills
- Analyzing Analytics
- Performance metrics
- Eventbrite / Event Planning
- Upselling & Customer Engagement
- Adobe Software (Photoshop, lightroom , indesign)
- Meta Business Suite
- Influencer Outreach / LTK
- Social Media Content Creation
- Canva
- Amazon Creator University
- Buffer
- Social media paid ads
- Microsoft Office / Excel
- Team Collaboration
Certification
- Pinterest Academy certification
- Meta blueprint certification
- TikTok Academy
- LVMH certification - In progress
Accomplishments
- Collegiate Softball Player – 4× First Team All-Conference, 5× All-State, Top 5 Hitter in Delaware
- D2 Athletic Scholarship Recipient – Ranked Top 25 Players to Watch
- Consistently top sales performer in hospitality roles, exceeding revenue targets
- Dean’s List & Honor Roll | Summa Cum Laude graduate
Additional Experience
Commerical Model in Miami, Florida est. 2025
- Mother Agent: Hannah Edwards - hannahscouting@gmail.com
- NY Modeling Agency: Collective Casting - Ariona Beninato ariona@collectivecasting.co
- MIA Modeling Agency: World Models Miami - Casting Networks
- Modeling Agency: Professionally Pretty - Casting Networks
- Development Team: Premiere Models- Christine Harris christine@premiere-model.com
Timeline
Bartender
Bayard House & Hole in the Wall Bar
01.2024 - Current
Server
Mia’s Italian Kitchen
01.2022 - 01.2024
Freelance Content Creator
Meta Platforms
01.2021 - Current
Social Media & Marketing Coordinator / Lead Server
Augustine Inn Seafood & Chophouse
01.2019 - 01.2022
Master of Science - Digital Communications And Media
Wilmington University
Master of Science - Graduate Minor in Graphic Design
Wilmington University
B.S. - Digital Marketing
Wilmington University
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