Alicia Burns

· Transformed underperforming team and exceeded 2023 marketing-sourced targets by 58% by taking on agile lead and campaign management roles; portfolio achieved 74% YoY growth closed-won deals

· Drove increased performance metrics across marketing campaigns by updating messaging across the full funnel for personas and buying groups

· Enabled marketing and sales teams by creating new messaging for brand, portfolio, and use case levels for B2B sales and marketing portfolio

· Achieved cross-department alignment by standing up quarterly go-to-market planning calls and overseeing coordination of initiatives from inception to completion

· Expanded consultation support from 300 to 1200 agents countrywide through Salesforce reporting analysis, developing segmentation strategy, and redesigning performance metrics

· Secured 200k new leads by launching an AI-driven initiative to identify consumer life events through social channels

· Boosted web leads by 200,000 in 2021 by leading the redesign of the webpage lead acquisition process

· Improved local brand visibility, achieving 120% increase in customer and prospect engagement on social platforms through tailored content and experiences

· Elevated employee satisfaction from 64% in 2021 to 94% in 2022 through implementing new objectives, strategic restructuring and operational transformation

· Spearheaded growth for agency owners by guiding cross-channel programs spanning lead distribution, web, paid media, paid social, advertising, and more

· Increased agent enrollment and engagement through comprehensive program design, enablement, development enrollment site mapping and communication strategies

· Optimized year-over-year performance with program owner and agent feedback through segmentation, cost share design, measurement and management

· Achieved increased platform usage to 74%, agent enrollment to 89%, and agent investment by 20% by influencing program strategy