ALICIA BYRD
Hoschton,GA
Summary
Dedicated Sales professional with more than 20 years of experience in developing client relationships and internal partnerships to meet company goals. Strategic and analytical with a trusted leadership style, utilizing consistent and organized practices.
Overview
26
26
years of professional experience
Work History
Director, Retail Partnerships
Oracle Advertising
06.2015 - Current
- Developed and maintained strong relationships with key clients to ensure long-term business growth through consultative selling and effective first-party customer solutions.
- Coached team of Client Partners in successful account management and selling methods, encouraging consultative omni-channel products to drive $15MM in direct annual revenue.
- Built and strengthened long-lasting client relationships based on active listening, strategic recommendations and strong campaign results.
- Negotiated 100+ Agreement renewals annually and proficient in contract framework supporting $100MM in downstream audience products.
- Embraced safe first-party data practices with tactical guidance to brokers and clients of fast-changing industry through active communication and data privacy processes.
Client Partner, Retail Partnerships
Oracle Advertising, formerly Datalogix & Nextaction
06.2003 - 06.2015
- Over-achieved sales and growth goals by 165% across extensive direct mail and digital product line based on book of enterprise and mid-level accounts.
- Delivered high-impact presentations to key decision-makers, demonstrating deep understanding of clients' business objectives and showcasing company's ability to meet those needs effectively.
- Analyzed client results data to identify trends and optimize business strategies, resulting in significant revenue growth.
- Forged and nurtured impactful relationships with customers to cultivate loyalty, grow dependency and increase market share of available prospecting and housefile products.
Senior Client Relationship Manager
Epsilon, formerly Abacus Direct
08.1998 - 08.2001
- Managed account team formed to provide strategic services to enterprise level retail and catalog accounts, consistently over-achieving sales goals.
- Encouraged cross-training and development across account team to provide excellent results analysis and strategic client planning.
- Responsible for coordinating menu of services and providing consultation with large direct-response clients in their use of cooperative database prospecting and 1st party solutions.
Education
Bachelor's Degree - Merchandising
Berry College
Rome, GA05.1993
Skills
- Contract Negotiation & Compliance
- Teamwork and Collaboration
- Adaptability Coaching & Leadership in a changing market due to consumer privacy legislation & market headwinds
- Relationship Building
- Budgeting, Forecasting & Revenue Growth
- Strategic Planning & Campaign Performance Analysis
- Excellent verbal and written communication
- Strong skills in Oracle System, MS Office & JIRA Project Management
Coaching & Mentoring
- Led executive training of Extreme Ownership, Jocko Willink & Leif Babin
- Oracle Leadership Development Program
- Valor Business Coaching
- Participant in Women’s Leadership Circles
- Sell by Design Training
- Change Management Program
- Steadfast Mentor, a Christian mentoring program for women
Timeline
Director, Retail Partnerships
Oracle Advertising
06.2015 - Current
Client Partner, Retail Partnerships
Oracle Advertising, formerly Datalogix & Nextaction
06.2003 - 06.2015
Senior Client Relationship Manager
Epsilon, formerly Abacus Direct
08.1998 - 08.2001
Bachelor's Degree - Merchandising
Berry College
Similar Profiles
Kate HerbertKate Herbert
Senior Director - Strategy & Business Development at Oracle AdvertisingSenior Director - Strategy & Business Development at Oracle Advertising
Kartik BhagiKartik Bhagi
Senior Member of Technical Staff at Oracle (Oracle Cloud Infrastructure)Senior Member of Technical Staff at Oracle (Oracle Cloud Infrastructure)
Andreea MarinAndreea Marin
Business Intelligence Cloud Technical Engineer/Cluster Manager at Oracle Fusion SaaS, ORACLEBusiness Intelligence Cloud Technical Engineer/Cluster Manager at Oracle Fusion SaaS, ORACLE
Kurt SchmidKurt Schmid
Chief Information Officer at InfoSmart TechnologiesChief Information Officer at InfoSmart Technologies
Kaitlyn CarterKaitlyn Carter
Team Lead at TopgolfTeam Lead at Topgolf