Alicia Cacace
Virginia Beach,VA
Summary
Experienced Media Planner specializing in media billing and invoice reconciliation. Highly organized, proactive, and motivated, with high math skills and attention to detail. Committed to process improvements and getting the job done quickly, efficiently, and accurately.
Overview
18
18
years of professional experience
Work History
Financial Specialist
Nexus Direct
Virginia Beach , VA (remote)
11.2024 - 04.2025
- Enter approved expenses and COGS into QuickBooks.
- Maintain general and administrative accounts payable for approximately 40 vendors.
- Provide the CEO, Executive Vice President, and Finance Manager with daily AR/AP balances, noting any items that need attention.
- Make bank deposits.
- Access accounts payable information to answer questions for the internal team and vendors.
- Assist in compiling data, creating, and updating spreadsheets.
- Assist in month-end closing, consisting of reconciling AMEX and pulling a variety of reports.
- Track and coordinate employee birthdays, gifts, and anniversaries.
- Serve as the point of contact and Office Manager for the local office, keeping track of inventory, scheduling conference meetings, etc.
Media Buyer/Planner
O’Brien et al. Advertising
Virginia Beach, VA
03.2007 - Current
- Research, analyze and develop media plans for multiple clients (local, out of market, national and international levels)
- Create, manage, and distribute media insertion orders providing necessary mechanical specs, deadlines and upload instructions to the appropriate departments
- Serve as a liaison between media vendors and AEs/traffic/creative department communicating and resolving issues regarding creative, deadlines etc.
- Assist in trafficking creative material including print, online, radio and TV ads
- Ensure all contracts are signed and that all elements run correctly, checking run times, traffic codes, flight dates etc. before approving invoices for payment (notifying the Media Director and/or AE of any discrepancies/issues)
- Develop and maintain all media flowcharts and calendars updating as changes are made and ensuring AEs are aware of changes
- Prepare monthly media billing for all clients making sure all orders are entered/coded correctly and costs/vendors are correct
- Calculate and compile commission reports to enter media orders into billing system and approve/track invoices ensuring orders ran and are billed correctly, working directly with vendors and CFO on any discrepancies
- Research, develop and analyzes reports on new ideas, systems and processes to create efficiencies
- Work as a lead on various media plans overseeing projects from start to finish
- Manage multiple high-volume projects; prioritizing and communicating tasks to ensure schedules are on track
- Various computer skills including Microsoft Office, Clients and Profits, Strata, Adobe Illustrator experience. Proficient in Excel and familiar with VLOOKUP and Pivot tables
- Set-up, monitor and report on digital campaigns in Google, Facebook, Stack Adapt (DSP), Spotify, Hulu, and various other outlets
- Work with media vendors, Media Director and AE’s to develop resolutions/make good plans for campaigns that underperform
- Assist in execution, monitoring and reporting on various digital campaigns (social, programmatic etc.)
- Perform a variety of other tasks upon request or as needed
Education
Bachelor of Science - Business Administration
Old Dominion University
Norfolk, VA05.2005
Skills
- Campaign Management, Execution and Reporting
- Order Entry and Flowchart Management
- Invoice Approvals and Reconciliation
- Client and Profits, Excel, QuickBooks, Strata, Office, Tradogram, Mavenlink
- Media Billing
References
Available upon request.
Timeline
Financial Specialist
Nexus Direct
11.2024 - 04.2025
Media Buyer/Planner
O’Brien et al. Advertising
03.2007 - Current
Bachelor of Science - Business Administration
Old Dominion University
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