Alicia Cook
Midlothian,Texas
Summary
Adept at driving sales growth and exceeding targets, I leveraged relationship-building and sales expertise to significantly enhance customer satisfaction and team performance. Skilled in staff management and sales coaching, I consistently developed strategies that resulted in substantial revenue increases, showcasing a proven track record of achieving and surpassing sales goals. Knowledgeable with proven track record in driving sales growth and cultivating lasting client relationships. Demonstrated success in leading sales teams to meet and exceed targets, with notable achievements in expanding market share and enhancing customer satisfaction. Utilized strategic planning and effective communication to drive team performance and ensure consistent results.
Overview
3
3
years of professional experience
Work History
Sales Manager
Ulta Beauty
08.2024 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
- Spearheaded launch of new products, conducting market research and guiding development team on customer needs.
- Maintained relationships with brand partners and representatives while scheduling weekly events, and communication on a common sales goal.
Merchandise Manager
Ulta Beauty
02.2023 - 07.2024
- Boosted sales performance by effectively managing merchandise assortments and inventory levels.
- Motivated and mentored merchandise team to achieve high performance and job satisfaction.
- Enhanced visual presentation of products, driving customer engagement and boosting sales conversion rates.
- Monitored inventory levels and made necessary adjustments to maximize sales and profits.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Maintained updated product knowledge to successfully educate and advise customers.
- Launched seasonal merchandise assortments in alignment with key industry events ensuring timely availability of products.
- Developed and maintained strong relationships with vendors to secure exclusive product offerings and favorable terms.
- Reduced markdowns by optimizing inventory management processes and implementing demand forecasting techniques.
- Implemented innovative merchandising strategies that resulted in improved store layout and increased customer satisfaction.
- Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
- Analyzed sales data to identify trends, gauge product performance, and inform future purchasing decisions.
Lead Cashier
Ulta Beauty
06.2022 - 02.2023
- Maintained a balanced cash drawer with diligent attention to detail and accurate counting practices.
- Trained, mentored, and developed new cashiers with positive and encouraging techniques to maximize performance and team contributions.
- Assisted customers by answering questions and fulfilling requests.
- Processed both cash and card purchases and returns.
- Enhanced customer satisfaction by providing efficient and accurate cash transactions.
- Resolved customer complaints empathetically yet professionally, salvaging potentially negative experiences into positive ones.
- Worked extra shifts during busy periods and covered for call-in employees to maintain service levels.
- Oversaw the cleanliness and organization of the front-end area, creating a welcoming atmosphere for customers.
- Assisted customers with finding products and answering questions, resulting in an enjoyable shopping experience.
- Helped customers complete purchases, locate items, and join reward programs.
- Coordinated breaks for fellow cashiers to ensure continuous coverage at all times while minimizing downtime.
Beauty Advisor
Ulta Beauty
04.2022 - 06.2022
- Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
- Maintained an organized and visually appealing product display, resulting in increased customer interest and engagement.
- Processed payments, entering sales in register for prompt customer service.
- Increased sales revenue by effectively upselling and cross-selling beauty items based on client needs.
- Assisted clients in selecting appropriate skincare routines, resulting in improved skin health and overall satisfaction.
- Collaborated with team members to achieve monthly sales targets and ensure smooth store operations.
- Kept up-to-date with industry trends, allowing for knowledgeable recommendations of current best-sellers and emerging products.
- Participated in ongoing training sessions to continuously improve skills and stay informed about the latest innovations in the beauty industry.
- Developed in-depth product knowledge and kept up to date with latest trends in beauty to avail of resources and apply best practices.
Task Associate
Ulta Beauty
03.2022 - 04.2022
- Increased customer satisfaction by resolving complex issues and providing exceptional service at all times.
- Developed and implemented strategies to increase customer satisfaction and engagement.
- Streamlined inventory management processes, reducing waste and ensuring optimal stock levels were maintained.
- Established strong relationships with key stakeholders, facilitating effective communication across departments and teams.
- Played an integral role in launching successful projects by coordinating tasks among team members while adhering closely to established timelines and budgets.
Sales Associate
VIP Yard Cards
07.2021 - 03.2022
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
Education
High School Diploma -
Midlothian High School
Midlothian, TX06.2021
Skills
- Relationship Building
- Sales team training
- Staff Management
- Goals and performance
- Verbal and written communication
- Product Knowledge
- Sales expertise
- Sales process
- Sales Coaching
- Loyalty and credit applications
Languages
English
Full Professional
Timeline
Sales Manager
Ulta Beauty
08.2024 - Current
Merchandise Manager
Ulta Beauty
02.2023 - 07.2024
Lead Cashier
Ulta Beauty
06.2022 - 02.2023
Beauty Advisor
Ulta Beauty
04.2022 - 06.2022
Task Associate
Ulta Beauty
03.2022 - 04.2022
Sales Associate
VIP Yard Cards
07.2021 - 03.2022
High School Diploma -
Midlothian High School