Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Alicia Dawson

Fort Pierce,FL

Summary

Dependable Sales industry worker equipped for fast-paced work and changing daily needs. Serves customers effectively with attention to detail and hardworking approach. Seeks out opportunities to go beyond basics, improve processes, and increase customer satisfaction.

Overview

10
10
years of professional experience

Work History

Territory Sales and Project Manager

Residential Elevator Inc.
01.2023 - Current
  • Communicated with prospects and clients and logged all account and sales information in company CRM
  • Maximized pre-sale opportunities resulting in competitive hit rate and market share
  • Demonstrated strong knowledge of company products and services
  • Maintained thorough understanding of Residential Elevator Residential pricing and recommended cost structures for increased hit rates
  • Generated leads and used persuasive sales techniques to convert to sales
  • Developed and maintained qualified leads database acquired through referrals, cold calling, and networking
  • Recommends business solutions to meet needs of prospects and current customers
  • Engaged customers and built connections to drive long-term sales
  • Resolved customer issues quickly to recapture the customer's loyalty and maintain the sale
  • Interacted professionally with customers, informing individuals of sales promotions and driving product interest
  • Required minimal oversight to complete job tasks, meeting all deadlines and goals.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
  • Built relationships with customers and community to promote long term business growth.
  • Contributed to team objectives in fast-paced environment.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
  • Proactively negotiated profitable contracts for product lines and performed cold-calling to senior leadership to expand territory sales.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals
  • Offered new and existing customers profitable products to maintain strong territory-wide revenue
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations
  • Carefully analyzed data to determine most effective sales strategies
  • Forecasted sales and established processes to achieve sales objectives and related metrics
  • Grew businesses by adopting market expansion strategy to serve different customer needs
  • Targeted prospects in other territories through careful research of competitor products, services, and trends
  • Modeled strong negotiation skills to help team members close tough deals with lucrative clients

Territory Sales Representative

Southeast Elevator LLC
08.2022 - 01.2023
  • Engaged customers and built connections to drive long-term sales.
  • Resurrected and monetized dormant leads to build book of business and increase revenues.
  • Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
  • Proactively negotiated profitable contracts for product lines and performed cold-calling to senior leadership to expand territory sales.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
  • Built relationships with customers and community to promote long term business growth.
  • Contributed to team objectives in fast-paced environment.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Set and achieved company defined sales goals.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Presented professional image consistent with company's brand values.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
  • Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Negotiated prices, terms of sales and service agreements.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Recorded accurate and efficient records in customer database.
  • Quoted prices, credit terms and other bid specifications.
  • Kept detailed records of daily activities through online customer database.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

Store Manager

Sherwin Williams Paint Company
01.2022 - 08.2022
  • Delegated assignments to meet coverage needs and maintain store standards
  • Promoted team-oriented culture with common sales, service, and productivity goals
  • Set performance expectations for employees and implemented improvement plans to
  • AD reach targets
  • Established customer relationships to generate more business, maintain store profitability, and expand brand loyalty and recognition
  • Worked on sales floor and interacted with customers and employees to maximize and expand potential
  • Analyzed store reports to evaluate performance, increase sales, and reduce controllable expenses
  • Formed partnerships with community businesses to raise brand awareness and increase referrals
  • Developed quality talent from within to retain engaged employees and remain competitive
  • Directed and maintained store merchandising standards to present organized and engaging in-store experience
  • Implemented loss prevention strategies to reduce shrinkage and control theft
  • Resolved problems, provided open communication, and recommended discipline and terminations
  • Built relationships with vendors and monitored supply chain to spot and correct deficiencies
  • Oversaw daily operations with practiced eye, focusing on efficiency, team collaboration and process improvements
  • Improved customer satisfaction and loyalty by building an atmosphere focused on positive, memorable experiences
  • Coordinated and supervised activities of team members to consistently meet customers' needs
  • Monitored and adjusted staff schedules based on business requirements
  • Managed employees, scheduled shifts, determined and provided training needs, and conducted performance reviews.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Completed point of sale opening and closing procedures.
  • Rotated merchandise and displays to feature new products and promotions.
  • Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
  • Assisted with hiring, training and mentoring new staff members.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Approved regular payroll submissions for employees.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
  • Supervised guests at front counter, answering questions regarding products.
  • Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
  • Developed and implemented successful staff incentive programs to motivate employees.
  • Interacted well with customers to build connections and nurture relationships.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.

Professional Coatings Sales Representative

Sherwin-Williams
07.2017 - 01.2022
  • Trained and mentored new sales representatives.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Managed customer accounts to secure customer satisfaction and repeat business.
  • Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
  • Developed and implemented sales strategies to increase profits.
  • Used customer insights to develop innovative sales strategies to increase sales.
  • Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
  • Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
  • Generated new leads through networking and attending industry events.

Healthcare Account Executive

Sherwin williams Paint Company
07.2016 - 07.2017
  • Provided customers with clear understanding of charges, billing, billing cycles, and customer equipment
  • Solicited, coordinated, and scheduled community events
  • Motivated fellow workers to perform with persistence and integrity to demonstrate true excellence
  • Made amicable decisions for customers and company to handle customer situations
  • Conducted needs assessments and reviewed account information to identify customer needs
  • Attended and engaged prospects at networking events
  • Handled billing inquiries and provided customers with account changes based on requests
  • Maintained up-to-date knowledge about products and promotions
  • Entered, updated, and maintained daily activity and prospect information
  • Kept records of sales-related activities in company CRM
  • Interacted professionally with customers, informing individuals of sales promotions and driving product interest.
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Qualified leads, built relationships and executed sales strategies to drive new business.
  • Executed successful sales strategies to convert leads into customers.
  • Resolved issues promptly to drive satisfaction and enhance customer service.
  • Collaborated with internal teams to develop account strategy.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Gained understanding of goals, objectives and processes to meet client business needs.
  • Attended networking events to build relationships and identify sales opportunities.
  • Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts.
  • Met and exceeded service level goals to achieve standards and expectations.
  • Cross-sold products and services to clients to secure additional business and grow revenue streams.
  • Leveraged CRM to collect, organize and manage sales data and customer information.
  • Serviced accounts and proposed new products and services to maximize revenue.
  • Created and executed account strategies to translate organizational goals into client activities.
  • Conducted integrated sales presentations to illustrate value of product or service and tailor call-to-action.
  • Distributed marketing materials to existing and prospective clients to promote products and services.
  • Leveraged marketing channels and sales strategies to develop pipeline and increase profitability.
  • Applied needs-based analysis to assess current satisfaction and importance of various product features to customers.
  • Prepared additional quotes for current clients to upsell products and services.
  • Prepared forecasts to gain understanding of measures needed to grow business.

Assistant Store Manager

Sherwin-Williams Paint Store
04.2014 - 07.2016
  • Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
  • Rotated merchandise and displays to feature new products and promotions.
  • Walked through store areas to identify and proactively resolve issues negatively impacting operations.
  • Maintained positive customer relationships by responding quickly to customer service inquiries.
  • Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
  • Processed payments for credit and debit cards and returned proper change for cash transactions.
  • Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
  • Created and maintained safe and secure work environments for employees.
  • Reconciled daily sales transactions to balance and log day-to-day revenue.
  • Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
  • Analyzed customer feedback and implemented strategies to improve customer experience.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Interacted well with customers to build connections and nurture relationships.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.

Education

Bachelor of Science - Nursing

JSU
Alabama
05.2008

Associate of Science - Health Information Management

Indian River State College
Ft. Pierce, FL
08.2025

Skills

  • Lead pipeline management Lead generation
  • Business solutions Market research
  • CRM tools Product knowledge
  • Promote products Serve customers
  • Acquire new business Networking
  • Developing New Business
  • Consultative Selling Techniques
  • Promote Products
  • E-Commerce Strategy
  • Contact Management Systems
  • Client Correspondence
  • Lead Generation
  • Business Growth Management

Affiliations

Member, Treasure Coast Builders Association Member Space Coast Home Builders and Contractors Association

Timeline

Territory Sales and Project Manager

Residential Elevator Inc.
01.2023 - Current

Territory Sales Representative

Southeast Elevator LLC
08.2022 - 01.2023

Store Manager

Sherwin Williams Paint Company
01.2022 - 08.2022

Professional Coatings Sales Representative

Sherwin-Williams
07.2017 - 01.2022

Healthcare Account Executive

Sherwin williams Paint Company
07.2016 - 07.2017

Assistant Store Manager

Sherwin-Williams Paint Store
04.2014 - 07.2016

Bachelor of Science - Nursing

JSU

Associate of Science - Health Information Management

Indian River State College

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Alicia Dawson