Alicia Ellis
Farmington,MI
Summary
As a seasoned Advertising and Marketing Specialist, I leveraged my expertise in promotional planning and multicultural marketing to significantly enhance market segmentation and product positioning for my self-employed consultancy. My analytical prowess in marketing automation led to notable improvements in product performance, showcasing my ability to drive results and adapt to diverse market needs.
Overview
20
20
years of professional experience
Work History
Advertising and Marketing Specialist
Self-employed
Farmington, MI
01.2005 - Current
- Developed and used specific methodologies for collecting and analyzing marketing data.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
- Analyzed sales data to understand product performance and identify areas for improvement.
Education
Bachelor of Science - Microbiology
Howard University
Washington, DC05-1994
Skills
- Promotional planning
- Multicultural marketing
- Product positioning
- Marketing automation
Timeline
Advertising and Marketing Specialist
Self-employed
01.2005 - Current
Bachelor of Science - Microbiology
Howard University